Brian Heidelberger
Rank: 2977 / 4486
4 selected videos
Refresher Course on Testimonials and Endorsements For Your Employees
When the Federal Trade Commission alleged that Sony Computer Entertainment America had deceived consumers with false advertising claims about the "game changing" technological features of Vita during its U.S. launch campaign in late 2011 and early 2012, it did something else it had never done before. It went after Sony ad agency Deutsch, Los Angeles, for both its traditional advertising and a social-media effort, saying Deutsch had "misled consumers by urging its employees to create awareness...
Related topics : social media agency los angeles
Who's Getting Sued In Digital Media and Advertising and Why - Ad Age Mini Law Lesson
The California AG fines apps developers over their privacy policies. How to keep your loyalty program legal. Celebrity sites improperly collect children's data. Charity work in social media. Negotiating a digital agency agreement. It's your mini law lesson.
Related topics : social media advertising agency
FTC Updates Its FAQ's on Endorsements and Testimonials in Social Media
The FTC has elaborated on its rules on endorsements, making plain that it's not enough to just link to disclosures about paid endorsements online, to make your disclosures far from the paid action or to otherwise leave things at all unclear. Watch attorney Brian Heidelberger's brisk walk through the rules.
Related topics : ftc social media endorsements
Can Brands Use Celebrities In Social Media Without Permission? Ad Age Mini Law Lesson
In this week's Mini Law Lesson, Winston & Strawn's Brian Heidelberger breaks down what you need to know.
Related topics : brands using social media / social media branding
4 Resources