FTC Updates Its FAQ's on Endorsements and Testimonials in Social Media

The FTC has elaborated on its rules on endorsements, making plain that it's not enough to just link to disclosures about paid endorsements online, to make your disclosures far from the paid action or to otherwise leave things at all unclear. Watch attorney Brian Heidelberger's brisk walk through the rules.

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From: Brian Heidelberger

Related topics : ftc social media endorsements

Advertising Watchdog Urges Action on Social Media Ads

A consumer watchdog is urging the federal government to take action against social media posts that are actually product endorsements.

The group, Truth in Advertising, believes using social media in such a manner is deceptive as many media stars never disclose they are being paid to endorse a product.

The group used the Kardashian and Jenner sisters as a baseline and found over on hundred Instagram posts that ignored existing laws because they were not label as advertisements.

The have urged...

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From: Wochit News

Related topics : ftc social media advertising / social media in education presentation / social media news / social media social

FTC Guidelines - Brian Palmer's Video Blog

Brian Palmer, CMM is President of National Speakers Bureau, Inc. www.NationalSpeakers.com

FTC guidelines and the obligation to write or "post" about events.

http://jeffhurtblog.com/2012/10/03/speakers-social-media-ftc-endorsement-guidelines/

http://www.blogworld.com/2012/07/14/disclose-this-how-the-ftc-has-left-bloggers-and-publishers-dazed-and-confused/

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From: Brian Palmer

Related topics : ftc social media guidelines

Updates to FTC Disclosure Guidelines - Daliah Saper, Saper Law

Many of Saper Law’s clients incorporate the use of social media in their business models so one of the firm’s top priorities is staying up to date on new FTC disclosure guidelines governing endorsements on social media. Daliah speaks regularly at conferences, events and on panels, and has also held seminars about this very interesting and important topic. She has also been interviewed and quoted with respect to this topic on a local and national level.

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From: Saper Law Videos

Related topics : ftc social media guidelines / business using social media / social media in government conference

Threadbeast Unboxing + Review #1

http://www.threadbeast.com/#welcome ( Threadbeast website: use "OfSTV" for an extra $50 worth of clothes)

https://www.outofskooltv.com (my website)

This was my first time with Threadbeast and i am honestly impressed with what I got. I received a full outfit: sock, pants, shirt, glasses and a snap-back hat. Threadbeast is catered more to urban seekers. So if this suits your style you might want to check them out.

FTC: Sponsored by Threadbeast. I only recommend products or services I use...

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From: OutOfSkool TV

Related topics : ftc social media advertising / using social media

The FTC on Employee Disclosure in Social Media

This video was taken from a SXSW Interactive session (March 15, 2010) on the FTC Guidelines. Mary Engle, the FTCs Associate Director for Advertising Practices, explains when company employees share good news and essentially use social media to endorse products/services their company offers, they should alert readers they are employees of the company they are talking about. Additionally, Aaron Hendelmen, Partner at Wilson Sonsini Goodrich and Rosati emphasizes the importance of companies needing...

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From: WatchWOMMA

Related topics : social media services company / social media advertising companies / company social media policy / using social media

U.K. Vs. U.S Beauty Makeup Gurus! Who Is Lying To You?

http://www.bbc.com/news/uk-30203816

https://www.asa.org.uk/News-resources/Media-Centre/2015/New-vlogging-advertising-guidance.aspx#.WJjxlbYrLm0

https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking#how

I Have No Social Media & Never Will. Any twitter accounts you see are Not me. They are people who are pretending to be me . Please do not follow any twitter or any social media accounts pretending to be me because it is Not me. You will only...

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From: Karina Kaboom

Related topics : social media twitter / social media branding for business / social media news

Linda Goldstein at the ERA Spotlight Session in Long Beach

Linda Goldstein of Manatt, Phelps & Phillips advises marketers how to leverage the power of social media marketing under the new FTC's guides at the ERA Spotlight Session: Endorsements and Testimonials in Long Beach, CA on Monday, December 14.

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From: Electronic Retailing Association

Related topics : leverage social media marketing / marketing through social media