RFL Communications, Inc.
Rank: 38 / 4486
19 selected videos
IBM Twitter insights? DigitalMR social media MR tips; Mitch Barns, Nielsen CEO (RBDR--11/11/2013)
Today: 1) The latest IBM Research tool is testing whether individuals can be psychologically profiled through their Twitter postings. 2) Digital MR's Michalis Michael is helping client market researchers understand how to make social media research work for them. Today, he provides some basics for RBDR viewers. 3) Nielsen introduces Mitch Barns as its new CEO, effective January 1, 2014.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies...
Related topics : social media market research tool / social media marketing twitter / social media today
"Great Marketing Leaders" need MR; Michalis Michael's latest social MR guidance (RBDR--4/10/2014)
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.
Today: 1) Business2Community.com describes the makeup and needs of great marketing leaders. From their descriptions, great marketers need marketing research more than anything else. 2) Actor Kevin Spacey is known to be outspoken and he has pointed opinions about the short-term future of tracking of TV...
Related topics : social media market research tool / social marketing research / marketing research media / social media expert
Warning! Studying behavior via social media misleads! RBDR's Dashboard Award. (RBDR 12.3.2014)
Subscribe to receive our FREE email that sends you multiple links to each new RBDR video as it is uploaded: ow.ly/CfFWE
RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.
To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources
On today's RBDR: 1) A study from McGill University and Carnegie Mellon cautions...
Related topics : universities using social media / social media dashboard / research social media
IBM accelerates Big Data efforts; NodeXL social media research innovation (RBDR--10/14/13)
Today: 1) IBM opens an Accelerated Discovery Lab to focus on a Big Data breakthrough. 2) NodeXL graphically portrays what social media participants write, allowing brands to "see" who the most important participants are and the "hubs" and "bridges" that carry messages to and far.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.
Related topics : social media market research tool / social media branding
Facebook: social media focus group "Yes," sales tool "No" (RBDR--5/28/14)
Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.
Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm
Today: 1) A study shows Facebook engagement does not correlate with sales, however it can serve as a social media focus group. 2) Tobii Glass kicks off a mini marketing campaign to play up the qualities and capabilities of new Tobii Glass 2 units for...
Related topics : social media market research tool / social media marketing tool / social media marketing campaign
Facial coding more useful to MR than mobile; Google/comScore collaboration (RBDR--4/22/2014)
Sponsored by Precision Opiinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research. Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm
Today: 1) One of the world's top five market research companies admits that there is more potential right now with facial coding than mobile research. 2) The government of Turkey is battling social media. 3) comScore Chairman Emeritus Gian Fulgoni...
Related topics : social media market research companies
Research Business DAILY Report--12/10/12 (Polls, Social Profiles, Google Consumer Surveys)
Sponsored by 4i Consulting (http://www.4iconsult.com), the growth and foresight analytics leader developing market, category and consumer foresights that propel your company's growth.
4i invites you to participate in its Insights & Analytics Benchmarking Study. One benefit: received your company's ranking relative to all the other participants.
Today: 1) Yahoo!'s #8 2012 search term is a research phrase. 2) Social media profiles can hurt you. (Ask prospective employers, most of whom watch...
Related topics : social media analytics market research
2 court cases narrow TCPA violations. FTC cites WB for paying "influencers." (RBDR 07.18.2016)
Today on RBDR: 1) A U.S. Supreme Court case and ruling in the U.S. Federal District Court in Western Pennsylvania are reshaping the definition of what is required for a TCPA violation. 2) The FTC puts Warner Bros. on the carpet for its social media influencer campaign that fails to clearly disclose that these influencers were compensated for their report.
RBDR is sponsored by Survey Sampling, whose website can deliver expertise in mobile & geo-targeting, respondent experiences, international...
Related topics : failed social media campaigns
Philip Reeve, China, FTC, Nielsen, Arbitron, McDonald's, Social Media (RBDR-3/14/13)
Today:
1) Philip Reeve's detailed Q1 YouTube MR Analysis. (http://www.youtube.com/watch?v=Hno6mMedV4g)
2) 13 rules to follow if you want to do business in China.
3) The FTC is STILL reviewing Nielsen's acquisition of Arbitron.
4) McDonald's figuring out how to make social media MR work, but it has a success under its belt with the Cheddar Onion Bacon Burger.
Sponsored by Toluna (http://tolu.na/WMdBqr), pioneer of social media inspired panel community approach, leading provider of new...
Related topics : social media work / social media today