ZeitgeistMinds
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2 selected videos
Building and Managing Brands - European Zeitgeist 2011
With the relentless advance of digital and the new dominance of social media, where are marketing and communications heading? Is your strategy fluid enough to adapt? In this session we will look at what it takes for brands to achieve and hold on to success, in a fast-moving marketplace where consumer power is king.
Related topics : marketing communications social media
Game-Changing - European Zeitgeist 2011
Being entertained is no longer just "lean-back;" technology is now enabling a new kind of entertainment with active participation at its core. It is now common for people to play games on social media, mix and share music playlists, interact with TV programs and even contribute to crowd-sourced movies.
Related topics : social media participation games
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