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5 selected videos
The Biggest Mistake You're Making On Social Media
Marketers, Carrie Kerpen has a newsflash for you: Many of us are doing social media entirely wrong.
Last week, Socialbakers conducted a social media pulse check* across 82 countries and 20 industries in order to discover what we're focusing on and, more important, what we're not. And do you know what they found? 61.7% of brands' social media strategies are focused on customer acquisition, while only 28.9% are focused on customer care. Let's think about that for a second. There's a huge...
Related topics : search & social media marketing
3 Ways Regulated Industries Can Use Social Media
For those who work in regulated industries like financial, legal, insurance, or health, it can feel like an impossible task to craft a plan to use social media. After all, these industries have heavy rules and requirements and it can feel like more trouble than it's worth.
However, the opportunities for companies in these sectors to use social media marketing are vast. It's just knowing how to proceed that makes all of the difference.
In today's episode of Carrie's Corner, Carrie Kerpen...
Related topics : using social media marketing / social media marketing companies / social media marketing plan / marketing through social media / social media companies
Why Health Care Organizations Need To Be On Social Media
With a generation that is more likely to go online to answer general health questions than ask a doctor, what role does social media play?
Social media has the opportunity to provide a means for better patient and community engagement. Healthcare organizations cannot afford to take a "wait-and-see" approach--they may soon find themselves playing catch-up with their competitors. Even if you do not currently have an active online presence, your employees and customers are already using social...
Related topics : healthcare organizations using social media / social media information / social media today
Women Dominate Every Social Media Network -- Except One
According to a recent Pew study, women use every major social media channel more than men, with the exception of LinkedIn. Numbers don't lie: women dominate social media.
So, what does this mean for us marketers?
In this week's episode of Carrie's Corner, Carrie Kerpen gives some insight on why you should take these trends seriously to position your social media messaging.
Related topics : recent trends in social media marketing / using social media marketing
Get Schooled on Social Media with Likeable Community College
In this week's Watch Me Wednesday, I reflect back on yesterday's Internet Week conference, Likeable U: Beyond the Buzz. We had a huge turnout to see our awesome keynotes such as Peter Shankman, Jeff Pulver and Aliza Licht. I also made a couple BIG announcements about Likeable's future. We're launching Likeable Community College, a training program for community managers and other social media personnel, as well as Likeable Local, our social media solution for small businesses. Check them both...
Related topics : community colleges and social media / social media solutions / manage social media / free social media training
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