Media Planning & Buying: The Marketing Blueprints of Higher Education

If you were building a house, you’d invest in a blueprint and floor plan that resulted in the right layout and features you’d want in your home, right?  Well, if your home is your college marketing strategy, then media planning and buying is your blueprint and floor plan for creating the right marketing message through the exact channels that will reach your specific audience.  On this episode of Marketing Live, we’ll discuss what media planning and buying can do for colleges and...

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Related topics : media marketing strategies