TMinMind
Rank: 547 / 4486
3 selected videos
PREVIEW: The Do's and Don'ts of Social Media Marketing
Preview: As the use of social media for B2B marketing has matured, a wealth of real-world case studies prove that engaging with customers via social media can deliver significant, long-lasting business value. But which strategies work best, which sites and platforms offer the greatest returns, and what behaviours should you avoid at all costs?
Related topics : using social media marketing / marketing through social media / business using social media / b2b social media strategy / social media engagement
Measuring Social Media Success
Social media comes with a host of possible metrics: from fans and followers to video views and retweets. But how do you collect, measure and interpret that information intelligently, to gain a real insight into social media's effect on your brand and bottom line? Top B2B technology marketing executives share their personal strategies for gauging social media ROI.
Related topics : measuring social media success / measuring social media roi / social media b2b marketing metrics / social media marketing strategy / social media measurement
Best Practice in Social Media Marketing
Get it right, and social channels can prove incredibly powerful -- get it wrong, and they can drain your resources for little return. B2B technology marketing executives reveal their top tips for making sure the time you invest in social media is time well spent.
Related topics : social media marketing best practices / marketing through social media / social media tips
3 Resources