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14 selected videos
Social Media Performance Metrics:Measuring Breadth
This webinar—the first in a seven-part series that will take a deep dive into recommendations developed by the Federal Social Media Community of Practice—is on breadth metrics.
Breadth metrics provide high-level data on the size of your direct and indirect community. They are a fundamental volume metric-type illustrating potential significance of your account. It's often assumed more followers are indicative of a more effective strategy; however, this metric must be considered in a deeper...
Related topics : social media metrics
Does your Social Media Speak “Spanglish”? – How to Connect with Multi-generational Hispanics
On the heels of Hispanic Heritage Month, what are we doing year-round to reach this community that continues to grow and is in need of official information and services? This event will highlight the opportunities we have to connect and engage with this diverse audience. We know every day that more and more Hispanics are on social media, but on which platforms, where are they participating and in what language?
Related topics : hispanics social media / social media platforms
Amplify Your Message With Thunderclap
How can you use social media to motivate your audience and create real action? Thunderclap, the world's first crowd-speaking platform, can help your message travel farther and build greater awareness and results by synchronizing social conversations. Here's how it works: Create a "tweet-sized" message, ask your social networks to pledge their support, and Thunderclap will blast out the message from all your supporters' accounts at the same time.
In this webinar, you'll learn how to create a...
Related topics : social message network
How to Recover from a Social Media Crisis
The ability to share messages in an instant is one of great advantages of social media, but the pace can also leave us open to error. Incorrect information or messages that offend can threaten our credibility with stakeholders. Yet, steering off course should not be cause for deleting your Facebook page or hanging up your Twitter handle. Join us for a webinar where we’ll discuss why every agency needs a crisis plan.
For more information, visit...
Related topics : social media crisis