SES Events
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26 selected videos
Lee Odden discusses the integration of social media and SEO at SES San Jose 2009
Lee Odden, the CEO of TopRank Marketing http://www.toprankmarketing.com/, and Greg Jarboe of SEO-PR discuss the integration of social media and SEO. Odden states that social media participation produces content, which others can link to, in turn helping your search engine ranking by providing more inbound links. Also, building a network in social channels provides a community that you can promote your links to. According to Odden there is a direct link between linkbuilding and media...
Related topics : seo and social media / social media content / social media pr / social media help / social media social
David Snyder, Search & Social, on reputation management at SES London 2009
Greg Jarboe, SEO-PR, interviews David Snyder, CEO, Search & Social, about reputation management at SES London 2009. David says its all about having a strategy, including good customer service, and incorporating a social media strategy where you can leverage your social media content. David also talks about the Michael Vick story and how he could have avoided the fate that befell him. David mentions how important it is for companies to initiate their own reputation management plan before they...
Related topics : social media reputation management / social media services london / social media management services / search reputation management / social media content
David Naylor, CEO, Bronco Internet, on reputation management at SES London
Greg Jarboe, SEO-PR, interviews David Naylor, Founder of Bronco Internet, about reputation management. David shares a few tips. Dave recommends using such social media tools as Twitter to monitor reputation of brands, products, company name. David also emphasizes the importance of identifying who is posting negative material about your company or brand. David also discusses Microsoft's reputation and why it has improved. David says Microsoft now excels at handling not just business to business...
Related topics : social media reputation management tools / internet reputation management / social media and reputation management / social media monitoring tools / seo reputation management tools
Staycationing, Social Media, & the Economy: Talent Magazine at SES New York 2009
Michael Evans of Talent Magazine, an entertainment and emerging alternative artists and media publication, shares his perspective on the Search Engine Strategies Expo with Byron Gordon of SEO-PR at SES New York 2009. Evans sees the need for the entertainment market to focus more on in-home activities, especially in a down economy, in order to reach consumers more focused on saving money and tailoring their own private media experiences, especially with the potential of social media sites like...
Related topics : new social media sites like facebook / search engine marketing social media
Marketers should focus on content optimization rather than SEO at SES San Francisco
Jamie O'Donnell, SEO-PR, interviews Duane Forrester, Bing, at SES San Francisco 2011.
01:10
Duane reports that many of the attendees he has observed are still spending more of their money and energy into SEO rather than into social media marketing campaigns. Duane says many marketers still need to be educated on the importance of focusing on search and social signals rather than one over the other.
02:40
Duane stresses how marketers should be thinking less about SEO and more about...
Related topics : social media marketing campaign / learn social media optimization pdf
Mikkel deMib Svendsen on reputation management at SES London 2009
Greg Jarboe, SEO-PR, interviews Mikkel deMib Svendsen, Creative Director, deMib.com, about reputation management at SES London 2009. Mikkel says most companies are still not aware of just how important it is to monitor their reputation online. Mikkel stresses the importance of working organically within search and to influence social media sites rather than just falling back on taking legal action. Mikkel shares some tips about using Twitter, including the importance of featuring a high...
Related topics : importance of online reputation monitoring / importance of online reputation management / reputation management london / social media management company london / social media online reputation management
SES London 2014 Preview
SES London attracts digital marketing professionals from all over Europe and the UK. The next London event will be in February 2014. Learn from industry experts about Digital Marketing, PPC, SEO, Analytics, Big Data, Social Media, Keyword Research, Content Marketing, Retargeting, Email, Video and more!
Related topics : social media analytics market research / marketing through social media
New York Times and social media's impact on publishing
Byron Gordon, SEO-PR, interviews S. Murray Gaylord, VP Marketing, New York Times about the changing media landscape. Murray says the New York Times was aware of social media's impact back in the 90's and has taken steps to integrate such developments into its brand making it the largest news site on the Web. Murray says the NY Times has 55+ blogs and is integrating thousands of videos and related digital media into to its website, making the NY Times the most shared site on the Web. Murray...
Related topics : how to say it marketing with new media / new social media websites / new social media sites / best social media website integration
Evaluating Internet marketing agencies with Topseos.com, exhibitor at SES London 2010
Topseos is a research company in the Internet marketing space. Topseos evaluates the best Internet marketing agencies and software vendors. On the server side, Topseos evaluates SEO agencies, PPC agencies, social media companies, link building firms, etc. Jeev Trika describes Topseos evaluation process.
For more information about topseos, please visit: http://www.topseos.com
For more information about exhibiting at an SES conference, please visit: http://www.searchenginestrategies.com
Related topics : social media marketing agency london / social media market research companies
Pauline Ores of IBM on Social Media Marketing at SES NY 2008
Pauline Ores of IBM
http://www.searchenginestrategies.com/newyork/pores.html
Ores talks with Kevin Heisler of SEW about Social Media Marketing, a subject very dear to her heart as a primary architect behind the social media track at this year's SES NY show.
Ores gives a summary of the four panels to be held tomorrow (Wednesday) at the show, and integrates her outlook with the personalized search topics raised in today's orion panel.
Related topics : social media marketing 2008