SES Events
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26 selected videos
2014 Social Media Trend - The Rise of Advocacy
Damien Cummings, former Samsung regional marketing director for digital and social media, explains why social advocacy will be huge in 2014.
Related topics : social media marketing trends 2014 / marketing through social media / digital media marketing / social media social media
Mark Evans, ME Consulting, on Twitter's role in social media at SES Toronto 2009
Cindy Krum, Rank-Mobile, interviews Mark Evans, ME Consulting, about important Twitter tools and services at SES Toronto 2009. Mark emphasizes that Twitter is not about competing with Google. Mark stresses Twitter's real-time search capabilities. Mark says a good philosophy on how to approach using Twitter is "giving more than you get." You provide great resources, links and content and the good will you generate, therein lies the value. Build up your network and your relationships. Mark also...
Related topics : social media tools for business / business using social media
2014 Social Media Trends in APAC
Siim Sainas, general manager at STATSIT and Simon Kemp, MD at We Are Social Singapore discusses social media trends for 2014 and why social advertising is a necessary evil.
Related topics : social media advertising trends / manage social media / social media social
Beyond search marketing: New ad formats online retailers must take advantage of at SES London
Jon Myers, Yahoo, interviews Ciaran Norris, Head of Digital, Mindshare Ireland, and Tom Jones, Head of Media, iCrossing, both of whom spoke on the Beyond Search: different ad formats, ppc, and social media panel at SES London 2011. Ciaran says there is so much more available to marketers beyond Google and limiting your objectives to being just on the first page of Google rankings. Tom says the shift in data beyond Google is dramatic but online retailers must consider the new ad formats, with...
Related topics : search & social media marketing
Search engine optimization with Techndu at SES New York 2010
Devesh Dodeja of Techndu.com, and exhibitor at SES New York 2010 discusses Techndus offerings as a search engine optimization firm based in Oklahoma City. Techndu produces ranking reports, and will increase conversions for any client. Techndu primarily targets the retail industry ranging from small business to medium sized all the way up to enterprise clients. Techndu handles reputation management, and brand building, among its many offerings.
For more information on Techndu, please visit:...
Related topics : search engine optimization reputation management
Web 2 Analytics How to Measure Social Media Jim Sterne
Jim Sterne of Target Marketing talks about how to put together web 2.0 analytics following up on his "Measuring Success in a Web 2.0 World" with Byron Gordon of SEO-PR at SES San Jose 2008. Sterne talks about weaving web 2.o analytics into a holistic understanding of a brand's presence online and a company's outreach and potential sources for sales online.
Related topics : measuring social media success