Selected articles for topic: ftc social media endorsements
→ 7 articles
Check also 8 Videos for this topic
FTC Updates Social Media Marketing Guidelines 06/24/2015
Subscribe to Social Media & Marketing Daily
Commentary
by Erik Sass , Staff Writer� @eriksass1 , June 24, 2015
Hold the phone! The federal government is producing more regulations -- shocking, I know -- and this week's batch includes new, more specific advice for social media marketing compliance from the Federal Trade...
Website:
http://www.mediapost.com
Related topics : ftc social media guidelines 2015 / ftc social media guidelines / ftc social media endorsements / ftc social media advertising / ftc social media disclosure
Global Social Media Policy | Dell
Check out this page on Dell.com! Email
Social Media Policy
There's a lot of talk about Social Media these days both at Dell and around the world. Dell encourages all employees to use Social Media the right way and this policy should help you on that path. This policy is the first step, not the last; so if you're interested in Social Media, whether personally or professionally, you should look...
Website:
http://www.dell.com
Related topics : social media participation policy / internet social media policy / ftc social media policy / social media terms of use / companies that don't use social media effectively
Marketers 'Unaware' of FTC Social Media Guidelines ...
Influencers are taking an increasingly large chunk of the digital ad market, and many individuals with hefty, engaged social media followings are charging top dollar to work with brands to spread the word about their products and services.
Guidelines from the Federal Trade Commission (FTC) require sponsored posts on social media to be tagged as ads. However, influencers and content...
Website:
emarketer.com
Related topics : ftc social media guidelines 2016 / ftc social media guidelines 2015 / ftc social media guidelines / ftc social media endorsements / b2b social media marketing
What is social media marketing (SMM)? - Definition from ...
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
One of the key components of SMM is social media optimization (SMO). Like search engine optimization ( SEO ), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting...
Website:
http://whatis.techtarget.com
Related topics : smm (social media marketing) ??? / smm social media marketing / smm social media manager / social media internet marketing / social media marketing websites
Canada is cracking down on paid social media endorsements
Bloggers and social media influencers have been operating without clear guidelines about how to disclose paid messages. That's changing in 2017
Aug 25, 2016
Peter Nowak
Celebrity Kylie Jenner has been criticized by U.S. watchdog group Truth In Advertising for not disclosing commercial relationships for some product endorsements. (Instagram)
A crackdown is finally coming on sponsored bloggers...
Website:
http://www.canadianbusiness.com
Related topics : companies that use social media marketing effectively / ftc social media endorsements / companies that don't use social media effectively / ftc social media influencers / media and social influences
How the FTC’s New Social Media Guidelines Affect Your ...
Are you on alert? For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers.
The need for transparency isn't new, but now the FTC's guidance is more specific. Besides the demand for clarity from influencers, the...
Website:
http://www.cision.com
Related topics : ftc social media guidelines / post social media guidelines / ftc social media disclosure / ftc social media influencers / ftc social media endorsements
Influencer Marketing | What is Influencer Marketing?
What is Influencer Marketing?
Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual's expertise, popularity, or reputation. Marketing to an audience of influencers is similar to word of mouth marketing, but it doesn't rely strictly on explicit recommendations (See also...
Website:
http://www.marketing-schools.org
Related topics : companies that use social media marketing effectively / social media market research companies / using social media as a market research tool / social media marketing companies / social media network marketing services
7 Resources