Corporate Reputation :: Why a good corporate reputation is ...

Why a good corporate reputation is important to your organization

By Kim Harrison,

Consultant, Author and Principal of www.cuttingedgepr.com

Corporate reputation is a 'soft' concept. It is the overall estimation in which an organization is held by its internal and external stakeholders based on its past actions and probability of its future behavior. The organization may have a slightly different...

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Website: http://www.cuttingedgepr.com

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Corporate Reputation Management - standingpartnership.com

314-469-3500

More than 25% of your company's value is tied to its reputation.

Executives can no longer wait until a crisis happens to worry about their corporate reputation strategy. Strategic reputation planning could have prevented:

Chipotle losing three years of earnings because of reputation damage from its ecoli crisis

Wells Fargo losing $8 billion in value because of reputation losses from...

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Website: http://standingpartnership.com

Related topics : corporate reputation risk / corporate reputation management strategy / corporate reputation management plan / value of corporate reputation / corporate reputation management definition

The Cost of a Bad Reputation | ReputationManagement.com

The Cost of a Bad Reputation

Staff June 25, 2015

the cost of a bad reputation https://www.flickr.com/photos/nicmcphee/

What's the cost of a bad reputation? For United Airlines, one incident rang up at about $180 million.

After the airline damaged his guitar and refused to pay for it -- even though he witnessed them manhandling it -- musician David Caroll wrote a song, United Breaks Guitars . It...

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Website: https://www.reputationmanagement.com

Related topics : companies with good corporate reputation / bad corporate reputation / fix bad online reputation / bad online reputation examples / bad reputation review

Corporate Image and Reputation - Forum Research

Corporate Image and Reputation

Corporate Image and Reputation

In the simplest sense, how you are seen by your stakeholders is your corporate image and reputation. Corporate reputation emanates from all of the business activities and communications a company has, either intentionally or unintentionally, undertaken in its marketplace. Stakeholders, whether customers, employees, the financial community, special interest groups, or simply the general public, look at a company differently because they focus on and look at different parts of the business. By understanding both the commonalities and differences across stakeholder groups, a...

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Website: http://www.forumresearch.com

Related topics : managing corporate image and reputation / corporate image reputation / corporate reputation management / corporate communication and reputation / reputation corporate

Don't Confuse Reputation With Brand

Don't Confuse Reputation With Brand

Many executives talk about corporate reputation and brand as if they are one and the same. They are not, and confusing the two can lead to costly mistakes.

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The recent spate of corporate scandals and executive misdeeds, including backdating, pretexting, embezzling, anonymous blogging and other unsavory activities, has brought the "reputation...

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Website: http://sloanreview.mit.edu

Related topics : ethical branding and corporate reputation / corporate brand reputation / enhance corporate reputation / improve corporate reputation / brand and reputation

Toyota cracks top 10 in Leger Corporate Reputation Study ...

(May 21, 2009) - In a Leger survey asking Canadians to rate 100 corporations based on their reputations, Toyota ranked 9th overall - the only automaker to make it into the Top 10. The results of the 5th annual Corporate Reputation Study conducted by Leger Marketing are published in the May 11th issue of Marketing magazine.

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(May 21, 2009)

In a Leger survey asking Canadians to rate 100 corporations based on...

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Website: http://www.wheels.ca

Related topics : leger corporate reputation survey / leger corporate reputation / annual corporate reputation / corporate reputation management living the brand / value of corporate reputation

Jaratech Social Technologies: Inicio

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Aimleads has the most advanced technology collecting and managing leads from Social Networks. With this technology, our inbound marketing service is much more effective than traditional methods as it allows you to...

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Website: http://www.jaratech.com

Related topics : social marketing technologies / improve your online reputation / improve corporate reputation / online reputation management leads / successful social marketing campaigns

Improve Your Reputation through Positive CSR - Network for ...

Improve Your Reputation through Positive CSR

Improve Your Reputation through Positive CSR

August 30, 2010

by Lauren Rakowski

You company can improve its reputation and reduce the financial impact of negative publicity through strategic social investments.

While many studies have looked at CSR as a response to social pressures or simply as a cost of doing business, few have examined how it can...

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Website: http://nbs.net

Related topics : business network for corporate social responsibility / reputation management company / reputation management companies / improve corporate reputation / corporate reputation management strategy

Corporate Image - benefits, Importance of corporate image ...

Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. A company that mismanages or ...

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Website: http://www.referenceforbusiness.com

Related topics : managing corporate image and reputation / corporate image reputation / corporate identity and reputation / corporate reputation management strategy / companies with good corporate reputation

Why Information Security Training and Awareness Are Important

Creating an information security and privacy awareness and training program is not a simple task. It is often a frustrating task. It is often a challenging task. And many times, unfortunately, it is often a thankless task. However, providing your personnel with the security and privacy information they need, and ensuring they understand and follow the requirements, is an important component of...

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Date: 2015-11-11 16:04:29
Website: http://www.infosectoday.com

Related topics : why a good corporate reputation is important to your organization / corporate reputation management strategy / importance of good corporate reputation / corporate reputation management case study / corporate reputation risk

How to build a reputation as a top employer - Aon

How To Build A Reputation As A Top Employer

June 16th, 2016

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Overview

Today's workforce is becoming increasingly multi-generational, multi-ethnic and global. At the same time, growing skills shortages have become a worldwide management concern. To attract, retain and engage top talent, organizations have to work harder than ever to build employer brands that differentiate their...

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Website: http://www.theonebrief.com

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Reputation - Wikipedia

Main article: Reputation management

Many businesses have public relations departments dedicated to managing their reputation. In addition, many public relations firms describe their expertise in terms of reputation management . The public relations industry is growing due to the demand for companies to build corporate credibility and hence reputation. [1] Incidents which damage a company's...

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Date: 2017-03-01 01:14:16
Website: https://en.wikipedia.org

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Issues Management ... - Public Affairs Council

The ROI of Global Public Affairs: What, How and Why

Jul 22, 2016

Defining and demonstrating the value of global public affairs tends to be a frustrating topic for those working in the field. In order to communicate the value of the function effectively to management and internal stakeholders, it's important to examine the "what," "how" and "why" of ROI.

Video: What is Issues Management?

Jun 10, 2016

In this video, Sheree Anne Kelly explains why issues management is critical to the success of your public affairs function and outlines a process to implement an effective issues...

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Website: http://pac.org

Related topics : corporate reputation management strategy / improve corporate reputation

Rebuilding corporate reputations | McKinsey & Company

Rebuilding corporate reputations

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A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.

As governments respond to the financial crisis and its reverberations in the real economy, a company's reputation has begun to matter more now than it has in decades. Companies and industries with reputation problems...

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Website: http://www.mckinsey.com

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