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Corporate Reputation :: Why a good corporate reputation is ...
Why a good corporate reputation is important to your organization
By Kim Harrison,
Consultant, Author and Principal of www.cuttingedgepr.com
Corporate reputation is a 'soft' concept. It is the overall estimation in which an organization is held by its internal and external stakeholders based on its past actions and probability of its future behavior. The organization may have a slightly different...
Website:
http://www.cuttingedgepr.com
Related topics : why a good corporate reputation is important to your organization / importance of good corporate reputation / companies with good corporate reputation / benefits of good corporate reputation / good corporate reputation
Corporate Reputation Management - standingpartnership.com
314-469-3500
More than 25% of your company's value is tied to its reputation.
Executives can no longer wait until a crisis happens to worry about their corporate reputation strategy. Strategic reputation planning could have prevented:
Chipotle losing three years of earnings because of reputation damage from its ecoli crisis
Wells Fargo losing $8 billion in value because of reputation losses from...
Website:
http://standingpartnership.com
Related topics : corporate reputation risk / corporate reputation management strategy / corporate reputation management plan / value of corporate reputation / corporate reputation management definition
The Cost of a Bad Reputation | ReputationManagement.com
The Cost of a Bad Reputation
Staff June 25, 2015
the cost of a bad reputation https://www.flickr.com/photos/nicmcphee/
What's the cost of a bad reputation? For United Airlines, one incident rang up at about $180 million.
After the airline damaged his guitar and refused to pay for it -- even though he witnessed them manhandling it -- musician David Caroll wrote a song, United Breaks Guitars . It...
Website:
https://www.reputationmanagement.com
Related topics : companies with good corporate reputation / bad corporate reputation / fix bad online reputation / bad online reputation examples / bad reputation review
Corporate Image and Reputation - Forum Research
Corporate Image and Reputation
Corporate Image and Reputation
In the simplest sense, how you are seen by your stakeholders is your corporate image and reputation. Corporate reputation emanates from all of the business activities and communications a company has, either intentionally or unintentionally, undertaken in its marketplace. Stakeholders, whether customers, employees, the financial community, special interest groups, or simply the general public, look at a company differently because they focus on and look at different parts of the business. By understanding both the commonalities and differences across stakeholder groups, a...
Website:
http://www.forumresearch.com
Related topics : managing corporate image and reputation / corporate image reputation / corporate reputation management / corporate communication and reputation / reputation corporate
Don't Confuse Reputation With Brand
Don't Confuse Reputation With Brand
Many executives talk about corporate reputation and brand as if they are one and the same. They are not, and confusing the two can lead to costly mistakes.
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The recent spate of corporate scandals and executive misdeeds, including backdating, pretexting, embezzling, anonymous blogging and other unsavory activities, has brought the "reputation...
Website:
http://sloanreview.mit.edu
Related topics : ethical branding and corporate reputation / corporate brand reputation / enhance corporate reputation / improve corporate reputation / brand and reputation
Toyota cracks top 10 in Leger Corporate Reputation Study ...
(May 21, 2009) - In a Leger survey asking Canadians to rate 100 corporations based on their reputations, Toyota ranked 9th overall - the only automaker to make it into the Top 10. The results of the 5th annual Corporate Reputation Study conducted by Leger Marketing are published in the May 11th issue of Marketing magazine.
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(May 21, 2009)
In a Leger survey asking Canadians to rate 100 corporations based on...
Website:
http://www.wheels.ca
Related topics : leger corporate reputation survey / leger corporate reputation / annual corporate reputation / corporate reputation management living the brand / value of corporate reputation
Jaratech Social Technologies: Inicio
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Aimleads has the most advanced technology collecting and managing leads from Social Networks. With this technology, our inbound marketing service is much more effective than traditional methods as it allows you to...
Website:
http://www.jaratech.com
Related topics : social marketing technologies / improve your online reputation / improve corporate reputation / online reputation management leads / successful social marketing campaigns
Improve Your Reputation through Positive CSR - Network for ...
Improve Your Reputation through Positive CSR
Improve Your Reputation through Positive CSR
August 30, 2010
by Lauren Rakowski
You company can improve its reputation and reduce the financial impact of negative publicity through strategic social investments.
While many studies have looked at CSR as a response to social pressures or simply as a cost of doing business, few have examined how it can...
Website:
http://nbs.net
Related topics : business network for corporate social responsibility / reputation management company / reputation management companies / improve corporate reputation / corporate reputation management strategy
Corporate Image - benefits, Importance of corporate image ...
Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. A company that mismanages or ...
Website:
http://www.referenceforbusiness.com
Related topics : managing corporate image and reputation / corporate image reputation / corporate identity and reputation / corporate reputation management strategy / companies with good corporate reputation
Why Information Security Training and Awareness Are Important
Creating an information security and privacy awareness and training program is not a simple task. It is often a frustrating task. It is often a challenging task. And many times, unfortunately, it is often a thankless task. However, providing your personnel with the security and privacy information they need, and ensuring they understand and follow the requirements, is an important component of...
Date: 2015-11-11 16:04:29
Website:
http://www.infosectoday.com
Related topics : why a good corporate reputation is important to your organization / corporate reputation management strategy / importance of good corporate reputation / corporate reputation management case study / corporate reputation risk
How to build a reputation as a top employer - Aon
How To Build A Reputation As A Top Employer
June 16th, 2016
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Overview
Today's workforce is becoming increasingly multi-generational, multi-ethnic and global. At the same time, growing skills shortages have become a worldwide management concern. To attract, retain and engage top talent, organizations have to work harder than ever to build employer brands that differentiate their...
Website:
http://www.theonebrief.com
Related topics : corporate reputation management living the brand / why a good corporate reputation is important to your organization / business network for corporate social responsibility / corporate social responsibility network / top rated reputation management companies
Reputation - Wikipedia
Main article: Reputation management
Many businesses have public relations departments dedicated to managing their reputation. In addition, many public relations firms describe their expertise in terms of reputation management . The public relations industry is growing due to the demand for companies to build corporate credibility and hence reputation. [1] Incidents which damage a company's...
Date: 2017-03-01 01:14:16
Website:
https://en.wikipedia.org
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Issues Management ... - Public Affairs Council
The ROI of Global Public Affairs: What, How and Why
Jul 22, 2016
Defining and demonstrating the value of global public affairs tends to be a frustrating topic for those working in the field. In order to communicate the value of the function effectively to management and internal stakeholders, it's important to examine the "what," "how" and "why" of ROI.
Video: What is Issues Management?
Jun 10, 2016
In this video, Sheree Anne Kelly explains why issues management is critical to the success of your public affairs function and outlines a process to implement an effective issues...
Website:
http://pac.org
Related topics : corporate reputation management strategy / improve corporate reputation
Rebuilding corporate reputations | McKinsey & Company
Rebuilding corporate reputations
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A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.
As governments respond to the financial crisis and its reverberations in the real economy, a company's reputation has begun to matter more now than it has in decades. Companies and industries with reputation problems...
Website:
http://www.mckinsey.com
Related topics : companies with good corporate reputation / web reputation management company / online reputation management company / online reputation management companies / reputation management company
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