Fashion & Luxury Brand Management - Istituto Marangoni

master's degree* · master's programmes** · cycles de spécialisation*

Become the guardian of luxury brands

The course

The brand manager's role is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand's vision and strategy. This one year postgraduate level Fashion & Luxury Brand...

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Date: 2017-03-10 06:52:59
Website: http://www.istitutomarangoni.com

Related topics : luxury brand social media marketing / luxury brands social media / social media brand management / social media branding strategy / social media impact on relationships

The evolution of social technologies | McKinsey & Company

The evolution of social technologies

By Martin Harrysson, Detlef Schoder, and Asin Tavakoli

The evolution of social technologies

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Leading companies have passed through three distinct phases of organizational usage. What should we learn from them?

Since the dawn of the social-technology era, executives have recognized the potential of blogs, wikis, and social...

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Website: http://www.mckinsey.com

Related topics : companies that use social media marketing effectively / social media and technology tools for research / using social media as a market research tool / social media technologies and tools / companies that use social media effectively

Ad Age's Guide to Marketing Recruiters - Advertising Age

Ad Age's Guide to Marketing Recruiters

A Regularly Updated List of Executive-Search Firms in the Industry

By Mallory Russell . Published on

July 17, 2012

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We've updated our comprehensive list of recruiting firms, a useful guide for job seekers and hiring organizations alike.

24 SEVEN

24seveninc.com

ABOUT:

As a strategic resource for talent management, 24 Seven helps creatively-driven global...

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Website: http://adage.com

Related topics : creative media marketing new york / ad age social media guide / online media marketing and advertising / online media marketing & advertising / advertising age social media guide

What are “influencers” on social media platforms in China ...

Influencers could be bloggers, celebrities or people who have great presence on social media platforms and a vast amount of followers.

For brands it is very important locate these people because they can help them to reach the masses in China and exert influence on them in brand's benefit. Influencers are also vital to rapidly increase the brand awareness. However, the brands must choose...

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Website: http://marketingtochina.com

Related topics : social media platforms in china / emerging social media platforms / location based social media platforms / social media platforms for marketing / social media platforms

Media Rating Council

Media Rating Council

 

The objective or purpose to be promoted or carried on by Media Rating Council is:

To secure for the media industry and related users audience measurement services that are valid, reliable and effective.

To evolve and determine minimum disclosure and ethical criteria for media audience measurement services.

To provide and administer an audit system designed to inform...

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Date: 2017-03-03 17:19:48
Website: http://mediaratingcouncil.org

Related topics : new social media websites 2015 / new social media websites 2016 / best social media websites 2016 / social media ratings reviews / social media rating system