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International Social Marketing Association (iSMA) - About ...
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�? propos
Research proves that we can use the power of marketing to bring about socially beneficial changes. The iSMA is dedicated to doing just that.
Description de l'entreprise
The International Social Marketing Association advances social marketing research, teaching, and practice throughout the world. We develop and coordinate projects that will benefit social marketers worldwide.
Informations...
Website:
facebook.com
Related topics : international social marketing association isma / marketing social research association / social marketing model in health promotion / health promotion social marketing theory / using social networks for marketing
Social marketing FAQs | The NSMC
Social marketing FAQs
What's the difference between social marketing and commercial marketing?
Although social marketing borrows many tools from commercial marketing, its aim is social good rather than profit.
As a discipline, it also draws upon social and behavioural sciences as well as social policy, along with an understanding of the environmental determinants which affect the ways in which...
Date: 2017-03-10 07:12:41
Website:
http://www.thensmc.com
Related topics : difference between health promotion and social marketing / marketing public health strategies to promote social change / social marketing strategies for changing public behaviour / social media marketing policy / difference between social marketing and commercial sector marketing
Introduction to social marketing ... - University of Otago
What social marketing is and what it is not
The relevance of social marketing to public health
Social marketing tools and how they can promote health and wellbeing
Who should attend?
This course is aimed at public health promoters and other professionals charged with improving health and wellbeing in their communities and beyond. No prior training in marketing is required.
Teaching staff
Dr....
Website:
http://www.otago.ac.nz
Related topics : social marketing public policy / social marketing public health / social marketing quarterly journal / health promotion social marketing / social marketing quarterly sage
Social marketing - Wikipedia
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.
Social marketing applies a "customer oriented" approach and uses the concepts...
Date: 2017-03-05 15:56:19
Website:
https://en.wikipedia.org
Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler
Socially responsible marketing - Wikipedia
Socially responsible marketing is critical of excessive consumerism and environmental damages caused by corporations. It is based on the idea that market offerings must not be only profit-driven, but they must also reinforce social and ethical values for the benefit of citizens.
The idea of socially responsible marketing is sometimes viewed as an extension of the concept of Corporate Social...
Date: 2017-02-22 02:18:31
Website:
https://en.wikipedia.org
Related topics : concept of social responsibility marketing and how it impacts both companies and consumers / difference between ethics and corporate social responsibility in the context of marketing / social responsibility marketing concept / social responsibility marketing strategy / social responsibility marketing examples
Indian Journal of Marketing
Indian Journal of Marketing
Welcome to the Website of : Indian Journal of Marketing
Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business,...
Website:
http://indianjournalofmarketing.com
Related topics : social media network marketing services / using social media for marketing research / social media marketing for business schools / social media network marketing / social media and viral marketing
Social Media Careers: Education Requirements and Job Info
Social Media Careers: Education...
Social Media Careers: Education Requirements and Job Info
Careers in social media require significant formal education. Learn about the degrees, job duties and additional skills to see if this is the right career for you.
Individuals interested in a career in social media often need a bachelor's degree in a field like communications, journalism, or marketing....
Website:
study.com
Related topics : new social media sites like facebook / new social media sites 2014 / new social media sites / social media sites like facebook / social media sites 2014
What is social marketing? | The NSMC
Segmentation
Methods mix
These benchmark criteria are not just a tick-box checklist, but concepts that work together to make social marketing programmes more effective. For more information, download our� Big pocket guide to social marketing .
1: Clear behavioural goals�
Influence specific behaviours, not just knowledge, attitudes and beliefs.�
Set clear, specific, measurable and time-bound...
Date: 2017-03-10 07:30:37
Website:
http://thensmc.com
Related topics : using social media as a market research tool / using social media to conduct market research / social media market research tool / criticisms of social media marketing / concept of social media marketing
Social Media Marketing Manager Job Description - echogravity
Are you passionate about social media marketing? Are you looking for an opportunity to grow creatively and professionally?
As the Social Media Marketing Manager (SMMM) at echogravity, you'll be responsible for managing and delivering all social media activities for clients and internal echogravity social media. In this highly visible role, a successful hire will "own" social media and will be...
Website:
http://echogravity.com
Related topics : social media market opportunity / articles on social media marketing for business / social media marketing business opportunity / social media platforms for marketing / b2b social media marketing
Integrating Quantitative and Qualitative Methods in Social ...
Integrating Quantitative and Qualitative Methods in Social Marketing Research
by Nedra Kline Weinreich
Introduction
Traditionally, research in the field of health promotion has followed in the footsteps of its "older brother," medicine. However, the reductionistic model of disease causation cannot adequately describe the complex mechanisms that influence health behavior. Social marketers working...
Date: 2010-12-07 10:20:00
Website:
http://www.social-marketing.com
Related topics : advantages and disadvantages of using social media for market research / using social media as a market research tool / using social media to conduct market research / disadvantages of using social media for market research / advantages of using social media for market research
MBA in Social Media Marketing Online | Master’s Program
Tuition & Fees
Target and Engage Customers by Earning an MBA in Social Media
With more than a million posts to Twitter every hour and five billion minutes spent on Facebook every day, social media is a major driver of modern marketing efforts. The Master of Business Administration in Social Media at Southern New Hampshire University provides business leaders with a platform to learn the best ways...
Website:
http://www.snhu.edu
Related topics : social media market opportunity / advantages of using social media for students / college students and social media use / organizations that use social media effectively / using social media as a market research tool
104 Fascinating Social Media and Marketing Statistics for ...
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Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson.
Source: WebDAM
In response, marketers are...
Website:
http://www.business2community.com
Related topics : social media market research companies / b2b social media marketing / companies that use social media marketing effectively / using social media for marketing research / organizations using social media marketing
Barriers and Benefits: Changing Behavior Through Social ...
Stakeholder Engagement
Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the "red soap" throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key...
Date: 2017-03-10 07:06:57
Website:
http://www.sustainablebrands.com
Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior pdf / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / community based social marketing steps
All About Social Networking (via Social Media)
All About Social Networking (via Social Media)
Online social networking is viewed by many as the next new paradigm in personal, professional and organizational networking and marketing. (Social media are the tools that people use to do social networking, such as Facebook, LinkedIn and Twitter.) The following sections first give a broad overview of the movement of social networking, including...
Website:
http://managementhelp.org
Related topics : social media market opportunity / social media networking websites / social media networking articles / social media networks list / social media networks are changing our way of having relationships
Social Marketing - RMIT University
Course Coordinator Location: off site
Pre-requisite Courses and Assumed Knowledge and Capabilities
Assumed knowledge of the following topic areas applies to the course:
o 008994 Marketing Management
Course Description
The need for marketing to inform social and behavioural change initiatives is nascent. This course has been designed to equip you with the tools to practically adapt and apply...
Website:
http://www1.rmit.edu.au
Related topics : social marketing online course / social marketing course / social marketing model of behaviour change / marketing social change / social issues marketing
Social Marketing in Public Health - University of South ...
Please Join Us for a Special Event in 2010!
The University of South Florida, College of Public Health's Social Marketing in Public Health Conference will be celebrating our 20th Anniversary in 2010.
The University and our partner, AED, are appreciative of the countless people who have contributed to the sustenance and nurturing of the conference and excited for the opportunity to reflect on the past 20 years. We anticipate that the 2010 conference will provide participants with a unique and memorable experience.
As an important part of the 20th anniversary conference we are...
Website:
http://www.cme.hsc.usf.edu
Related topics : social marketing public health / university of south florida social marketing conference / university of south florida social marketing / social marketing health / social marketing kotler
Corporate Social Responsibility (CSR): Theory and Practice ...
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Abstract
After providing an overview of Corporate Social Responsibility (CSR) research in different contexts, and noting the varied methodologies adopted, two robust CSR conceptualizations - one by Carroll (1979, 'A Three-Dimensional Conceptual Model of Corporate Performance', The Academy of Management Review4(4), 497-505) and the other by Wood (1991, 'Corporate Social Performance...
Website:
link.springer.com
Related topics : difference between ethics and corporate social responsibility in the context of marketing / corporate social responsibility and ethics in marketing / corporate social responsibility used as marketing tool / corporate social responsibility and marketing / corporate social responsibility as a marketing tool
Marketing Theory of Exchange - Strategic-Planet
Back in 1975 a chap called Bagozzi introduced the Marketing Theory of Exchange that has become essential to all elements of marketing research and practice. He posited that there were three types of exchange: Restricted, General and Complex. What we are going to now do is see how it relates to social marketing.
The first, 'Restricted Exchange' (see figure 1) refers to a two party reciprocal relationship and is the classical customer (A) to salesman (B) association or in the context of social marketing the targeted individual and the social marketing organisation.
Figure 1: Bagozzi's Restricted...
Website:
http://www.strategic-planet.com
Related topics : social exchange theory relationship marketing / exchange theory social marketing / health promotion social marketing theory / marketing social research association / research articles on social marketing
Social Media College Degrees and Courses | Social Media Sun
Home » Social Media » Social Media College Degrees and Courses
Social Media College Degrees and Courses
Most Social Media professionals studied subjects like marketing, communications and computer science while in college. Practicing social media professionally requires more skills than any component subject covers.
As demand has grown for trained social media managers and analysts,...
Website:
http://socialmediasun.com
Related topics : community colleges and social media / college students and social media use / college applications and social media / college admissions and social media / social media marketing business opportunity
HLTH 419 Social Marketing Initiative | StudyDaddy.com
Social Marketing Initiative
Social Marketing Initiative Instructions
You are required to submit a paper in which you present a hypothetical social marketing initiative. You are encouraged to use the information from Romas & Sharma Chapter 8 as a guide for successful social marketing concepts. Your paper should be 3-4 pages in length (not including the title page and reference page).
Each...
Website:
https://studydaddy.com
Related topics : social marketing initiative / requirements of social marketing / successful social marketing campaigns / health promotion social marketing campaign / social marketing success
Definitions of Social Capital - Social Capital Research
The commonalities of most definitions of social capital are that they focus on social relations that have productive benefits. The variety of definitions identified in the literature stem from the highly context specific nature of social capital and the complexity of its conceptualization and operationalization.
Social capital does not have a clear, undisputed meaning, for substantive and...
Website:
http://www.socialcapitalresearch.com
Related topics : the network structure of social capital burt / social network theory structural holes / social network theory definition / definition of social network / international network for economic social
Corporate Social Responsibility A Tool For Marketing ...
Corporate Social Responsibility A Tool For Marketing Strategy Commerce Essay
Published:
Last Edited:
23rd March, 2015
This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.
The guideline explains how to prepare your paper in printer-ready format for the International Scientific Conference of the Romanian German-University of...
Date: 1970-01-01 00:00:00
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https://www.ukessays.com
Related topics : business network for corporate social responsibility / concept of social responsibility marketing and how it impacts both companies and consumers / social responsibility marketing concept / corporate social responsibility and ethics in marketing / corporate social responsibility used as marketing tool
Marketing buzz - Wikipedia
Strategies[ edit ]
Some of the common tactics used to create buzz include building suspense around a launch or event, creating a controversy, or reaching out to bloggers and social media influencers. Social media participants in any particular virtual community can be divided into three segments: influencers, individuals, and consumers. Influencers amplify both positive and negative messages to...
Date: 2017-02-19 12:09:41
Website:
https://en.wikipedia.org
Related topics : companies that use social media marketing effectively / social media marketing strategy example / social media marketing success stories / using social media as a market research tool / social media marketing strategies
Marketing / Promotions | Jobs and Careers | Disney ...
Our Marketing teams use their communications skills to ensure that our stories are told in the best ways possible. These teams may have the opportunity to enhance and play a critical role in coordinating a unified voice for all communications. And also help sustain our positive image in a fast-changing and complicated media landscape.
As a Professional Intern, responsibilities may include brand strategy, advertising,...
Website:
http://profinterns.disneycareers.com
Related topics : search and social media marketing for international business / marketing communications social media / social marketing public relations / social media marketing ideas for business / social media marketing business opportunity
Carroll, A.: 1999, Corporate Social Responsibility ...
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Unformatted text preview: Carroll, A.: 1999, Corporate Social Responsibility: Evolution of a Definitional Construct , Business and Society 38 (3), 268295. Carroll, A. B.: 1979, A Three-Dimensional Conceptual...
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https://www.coursehero.com
Related topics : what in a name reputation building and corporate strategy academy of management journal / fombrun c and shanley m 1990 what's in a name reputation building and corporate strategy / corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / what's in a name reputation building and corporate strategy
Digital Marketing & Social Media Analytics | MIT Sloan ...
Upon completion of this course you should have a fundamental understanding of:
The digital advertising ecosystem and attribution and pricing models for digital advertising
The fundamentals of web and app analytics and KPIs for web traffic and commerce
Search engine marketing, search engine advertising, ad auctions, and strategies for optimizing search engine advertising
Social network marketing...
Website:
http://executive.mit.edu
Related topics : search engine marketing social media / social network marketing firm / social media network marketing / using social networks for marketing / social network marketing strategies
Advantages - Social Media in Education
Social media interconnects individuals on a daily basis. In education, social media is a "global network of interconnected learning communities where content is created, shared, remixed, repurposed, and exchanged" (Yuen, p. 210). This makes it possible for knowledge, intelligence, and skills from all over the world to be combined, allowing for collaboration between both students and school...
Date: 2017-03-02 09:10:29
Website:
sites.google.com
Related topics : social media education for students / advantages of using social media for students / advantages of using social media in education / benefits of using social media in education / advantages of social media in education
Disadvantages - Social Media in Education - Google Sites
Home >
Disadvantages
Despite the positive impacts that social media has had on education, there is always room for improvement. In today's society, we are faced with the problem of differences between generations X and Y. Generation Y consists of the younger generation, or students, who grew up embracing the web 2.0 technologies with great enthusiasm. On the other hand, Generation X, the older...
Date: 2017-03-02 09:10:29
Website:
sites.google.com
Related topics : social media education for students / social media impact on education / social media in education research / social media in education disadvantages / social media tools for education
Online Social Media and Networks: Impact on Marketing Practice
Online social media and networks have a growing role in marketing, which has important implications for how consumers, channels, and companies perform. In social media settings, consumers provide online feedback about products, and this feedback is visible to other agents, including other consumers, channel partners, competitors, and investors. Moreover, there is inherent variety in the way the...
Website:
https://www.ama.org
Related topics : social media online marketing / social media network marketing services / social media network marketing / companies that use social media marketing effectively / social media marketing best practices
How to Hire a Content Marketing Manager - Digital Marketer
(SMM) Social Media Manager
(CM) Community Manager
Developing and managing a content marketing strategy that supports organizational goals across all brands and customer avatars, from the top to the bottom of the marketing and sales funnel including [ENTER ORGANIZATIONAL GOALS e.g. Increasing Brand and Offer Awareness, Growing Website Traffic, Generating Leads, Acquiring Customers, Retaining...
Website:
http://www.digitalmarketer.com
Related topics : digital and social media marketing manager job description / search engine marketing social media / organizations using social media marketing / smm (social media marketing) ??? / using social media as a market research tool
A Break Down of Social Media Degrees & Certificates | Cision
Photo courtesy of Fora do Eixo via flickr
Joseph
This is a guest post by Gina Joseph , social media community manager at Cision .
Social media: we all use it. Heck, most children now are born thinking we've been communicating through social networks since the beginning of time. But the truth is, while many of us post to Facebook and Twitter on a daily basis, the use of social media as a business...
Website:
http://www.cision.com
Related topics : social media marketing degree programs / social media management company business plan / advantages of using social media in education / social media education programs / social media management company for small business
Marketing Conference 2016 | International Conference on ...
(International University of Grand Bassam, Ivory Coast)
Prof. Serigus Koku
(Professor, Florida Atlantic University, Boca Raton, Florida, USA)
Dr. Sami Kajalo
Publication Opportunities
Conference proceedings
All accepted abstracts will be published in the conference abstract book with ISBN. After the conference, all accepted full papers will be published electronically with ISSN (ISSN : 2357-2655) in proceedings with the DOI number. All...
Website:
http://marketingconferences.co
Related topics : social marketing journal / marketing international
Job Search Resources - refdesk.com
Job Locator Sites:
Alberta-job.ca - "Get All Jobs in Alberta Canada in the Jobs Search Engine By Alberta-Job.ca."
AllStarJobs.com - "Welcome to the recently upgraded free job posting website AllStarJobs.com. We've expanded upon our huge listing of employment resources and employer job postings to include additional information on careers, training, and schools. We hope this provides a...
Date: 2017-03-01 19:47:23
Website:
http://www.refdesk.com
Related topics : social networking websites in job search and employee recruitment / social media job search / online media marketing jobs / social media marketing job interview questions / search all social network sites
Social media optimization - Wikipedia
Social media optimization is becoming an increasingly important factor in search engine optimization , which is the process of designing a website in a way so that it has as high a ranking as possible on search engines . As search engines are increasingly utilizing the recommendations of users of social networks such as Reddit , Facebook , Tumblr , Twitter , YouTube , LinkedIn , Pinterest ,...
Date: 2017-02-23 10:51:34
Website:
https://en.wikipedia.org
Related topics : search engine marketing social media / location based social media search / social media networking sites business / social media optimization techniques / social media optimization tools
The Content Factory - Digital PR, social media, content ...
Online PR, Social Media Marketing
& Web Content Writing
We get it.
You're an entrepreneur, and chances are you don't have time for things like digital PR strategy, content marketing or blogging. You traded a 9-5 life for 14-hour days that fly by so fast you forget that you forgot to eat lunch. And although you can talk on a conference call and parallel park at the same time, because you've had...
Website:
http://www.contentfac.com
Related topics : social media marketing industry report / online pr social media / companies that use social media marketing effectively / social media marketing manager interview questions / social media online marketing
The art of business relationships through social media
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"Ah, relationships," moaned a dejected Alvy Singer (Woody Allen) at the end of the film, Annie Hall, "Who needs them." The fact is that any business today, whether a sole proprietorship or a multi-national, needs to build relationships. Which is why knowing how to leverage the value that social networks can contribute to establishing and sustaining relationships is crucial. This...
Website:
http://iveybusinessjournal.com
Related topics : social media networks are changing our way of having relationships / benefits of using social media for business / social media networking sites business / companies that use social media effectively / social media management company for small business
B2B Marketing | What is Business to Business Marketing?
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company's product or service to another company. (See also Industrial Marketing )
B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other...
Website:
http://www.marketing-schools.org
Related topics : b2b social media marketing / b2b social marketing / companies that use social media marketing effectively / social media marketing for business schools / benefits of social media marketing for business
ELR Media Group Is Seeking Graphic Design/Photography and ...
ELR Media Group is a full service Fashion PR, Marketing and Branding agency. We are seeking enthusiastic, motivated, fun and fashion loving Interns to join our team. This is a perfect opportunity for undergrads and recent grads that are looking to build their experience.
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ELR Media Group is a full service Fashion PR, Marketing and Branding agency. We are seeking...
Website:
http://fashionista.com
Related topics : social media marketing services / social media platforms for marketing / creative marketing social media / social media marketing agency / creative media marketing pr
Five product levels in marketing by Philip Kotler incl ...
It's Your Turn
What is a product?
According to Philip Kotler , who is an economist and a marketing guru, a product is more than a tangible 'thing'.
A product meets the needs of a consumer and in addition to a tangible value this product also has an abstract value. For this reason Philip Kotler states that there are five product levels that can be identified and developed.
In order to shape this...
Date: 2017-03-09 12:19:40
Website:
http://www.toolshero.com
Related topics : social marketing by philip kotler / product social marketing / articles on social media marketing for business / social media marketing article / marketing via social media
Top 20 Facebook Statistics - Updated January 2017
Major traffic update coming next week so please check back on the latest Most Valuable Facebook Statistics
Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on...
Website:
https://zephoria.com
Related topics : companies that use social media marketing effectively / using social media to conduct market research / using social media as a market research tool / organizations using social media marketing / using social media for marketing research
Market Segmentation - benefits, cost, Marketing strategies ...
Market segmentation is the science of dividing an overall market into key customer subsets, or segments, whose members share similar characteristics and needs. Because it involves significant market research, market segmentation can be costly. But it is particularly important for small businesses, which often lack the resources to target large aggregate markets or to...
Website:
http://www.referenceforbusiness.com
Related topics : segmentation in social marketing / product social marketing / social marketing strategy steps / social marketing strategies for changing public behavior / social marketing strategies examples
Social vs. Traditional Media | FTI Journal
Communications & Reputation Media & Entertainment
T
here's no argument that sophistication in social media marketing is on the rise and creates unprecedented opportunities to connect with customers and constituencies. What once was a low-cost channel seeking simple results such as Facebook "likes" now is a more polished discipline: one that builds by word of mouth through complex interactions and...
Date: 2017-03-10 07:25:02
Website:
http://www.ftijournal.com
Related topics : best social media campaigns 2012 / successful social media campaigns examples / social media vs traditional journalism / social media vs traditional communication / social media vs traditional media
Global marketing - Wikipedia
Worldwide competition[ edit ]
One of the product categories in which global competition has been easy to track in U.S. is automotive sales. The increasing intensity of competition in global markets is a challenge facing companies at all stages of development in international markets. As markets open up, and become more integrated, the pace of change accelerates, technology shrinks distances...
Date: 2017-03-05 15:56:19
Website:
https://en.wikipedia.org
Related topics : social and cultural factors affecting international marketing / social and cultural factors in international marketing / media marketing intern / marketing international / companies that use social media marketing effectively
Publishing Research Quarterly - Springer
ISSN: 1053-8801 (Print) 1936-4792 (Online)
This journal was previously published under other titles (view Journal History)
Description
Publishing Research Quarterly is an international forum for the publication of original peer-reviewed papers offering significant research and analyses on the full range of the publishing industry. The journal analyzes content...
Website:
link.springer.com
Related topics : social marketing quarterly journal / social marketing journal
DAEP Media
Absolute Insights.
DAEP.MEDIA is a cutting-edge content agency committed to helping businesses leverage the power of storytelling. We believe in the science of human engagement, and we use the internet as our incubator.
ROI is impossible without context. By focusing on engaging customers through conversation, we're able to develop growth engines fueled by branded messages.
How? Through a...
Website:
http://daep.media
Related topics : social media marketing companies / social media marketing success stories / successful social media campaign / social media viral marketing campaign / social media platforms for marketing
Social Media Marketing Intern - secure.internships.com
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Description
Republic One Exhibitions is a Houston marketing firm specializing in strategic initiatives that accelerate business growth. We help local and national companies engage with targeted buyers, generate leads, and enhance brand awareness through digital and traditional marketing, PR, advertising, and trade show/corporate event services.
This position will be primarily...
Website:
https://secure.internships.com
Related topics : creative marketing social media / social media marketing bachelors degree / social media marketing internships / social media advertising campaigns / social media advertising companies
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