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Social Marketing and Social Change | USF Graduate Certificate

Social Marketing and Social Change

Description

The Graduate Certificate in Social Marketing is offered to graduate students and professionals who wish to develop the skills needed to develop, implement and evaluate social marketing programs. The certificate program emphasizes the translation of theory and knowledge into evidence-based practice.The University of South Florida, College of Public Health, has been a leader in social marketing in public health for over 10 years.

Each year, USF holds a Social Marketing and Public Health Field...

Website: http://www.usf.edu

Related topics : social marketing public health / social marketing health / university of south florida social marketing conference / university of south florida social marketing / marketing social change

International Social Marketing Association (iSMA) - About ...

�? propos

Research proves that we can use the power of marketing to bring about socially beneficial changes. The iSMA is dedicated to doing just that.

Description de l'entreprise

The International Social Marketing Association advances social marketing research, teaching, and practice throughout the world. We develop and coordinate projects that will benefit social marketers worldwide.

Informations...

Website: facebook.com

Related topics : international social marketing association isma / marketing social research association / social marketing model in health promotion / health promotion social marketing theory / using social networks for marketing

Social Marketing in Public Health - University of South ...

Please Join Us for a Special Event in 2010!

The University of South Florida, College of Public Health's Social Marketing in Public Health Conference will be celebrating our 20th Anniversary in 2010.

The University and our partner, AED, are appreciative of the countless people who have contributed to the sustenance and nurturing of the conference and excited for the opportunity to reflect on the past 20 years. We anticipate that the 2010 conference will provide participants with a unique and memorable experience.

As an important part of the 20th anniversary conference we are...

Website: http://www.cme.hsc.usf.edu

Related topics : social marketing public health / university of south florida social marketing conference / university of south florida social marketing / social marketing health / social marketing kotler

Institute for Social Marketing – University of Stirling

Institute for Social Marketing

The Institute for Social Marketing (ISM) is the UK's leading social marketing research centre, bringing over 35 years' experience to the study and dissemination of social marketing theory and practice. ISM conducts research in three areas:

The use of social marketing concepts and theory to understand health behaviour and to inform...

Website: http://www.stir.ac.uk

Related topics : social marketing public health / social marketing strategies for changing public behaviour / social marketing public policy / social marketing institute / social marketing centre uk

Introduction to social marketing ... - University of Otago

What social marketing is and what it is not

The relevance of social marketing to public health

Social marketing tools and how they can promote health and wellbeing

Who should attend?

This course is aimed at public health promoters and other professionals charged with improving health and wellbeing in their communities and beyond. No prior training in marketing is required.

Teaching staff

Dr....

Website: http://www.otago.ac.nz

Related topics : social marketing public policy / social marketing public health / social marketing quarterly journal / health promotion social marketing / social marketing quarterly sage

PhD in Public Health | Online Public Health Degree Program ...

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Transcript

Earning your PhD in public health from Walden University allows you to influence policies that save lives in your community and around the world. Through the doctorate program at Walden, you'll enjoy cutting edge, online classroom experience, while broadening your research skills through an original dissertation that contributes to the field. And whether you want to...

Website: https://www.waldenu.edu

Related topics : marketing public health strategies to promote social change / social marketing public health / health promotion social marketing theory / social marketing strategies for health promotion / health promotion social marketing

Social marketing FAQs | The NSMC

Social marketing FAQs

What's the difference between social marketing and commercial marketing?

Although social marketing borrows many tools from commercial marketing, its aim is social good rather than profit.

As a discipline, it also draws upon social and behavioural sciences as well as social policy, along with an understanding of the environmental determinants which affect the ways in which...

Date: 2017-03-10 07:12:41
Website: http://www.thensmc.com

Related topics : difference between health promotion and social marketing / marketing public health strategies to promote social change / social marketing strategies for changing public behaviour / social media marketing policy / difference between social marketing and commercial sector marketing

Social Marketing PGCert - University of Brighton

Course in detail

Course structure

The course is designed to fit around your personal and professional commitments, with start dates throughout the year. You may determine the length of the course, which can vary between six months and four years, depending on your individual circumstances.

You take a Social Marketing module over four consecutive days, with additional supervision and assessment...

Website: https://www.brighton.ac.uk

Related topics : social marketing strategies for changing public behaviour / marketing public health strategies to promote social change / social marketing model of behaviour change / social marketing strategies for health promotion / health promotion social marketing theory

Social marketing - Wikipedia

Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.

Social marketing applies a "customer oriented" approach and uses the concepts...

Date: 2017-03-05 15:56:19
Website: https://en.wikipedia.org

Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler

Canadian Public Health Association - What are the Social ...

The social determinants of health (SDH) are the social and economic factors that influence people's health. These are apparent in the living and working conditions that people experience every day. The SDH influence health in many positive and negative ways. Extreme differences in income and wealth, for example, have negative health consequences for those who are living in poverty and these...

Website: http://www.cpha.ca

Related topics : social marketing health care examples / social marketing health canada / difference between health promotion and social marketing / social marketing public health / health promotion social marketing

Alcohol social marketing - Toolkit (2009) - Social ...

What is higher risk drinking?

Higher risk drinkers (previously called harmful drinkers) are:

Men who regularly consume over 50 units of alcohol per week

Women who regularly consume over 35 units of alcohol per week

Men drinking between 22 and 49 units per week and women drinking between 15 and 34 units per week are at an increasing risk of alcohol-related illness (previously called hazardous...

Website: https://www.alcohollearningcentre.org.uk

Related topics : national social marketing centre it's our health / national social marketing centre nsmc / national social marketing centre case studies / national social marketing centre 2010 / four p's of social marketing mix

Health Promotion - Public Health Ontario

Health promotion is the process of implementing a range of social and environmental interventions including promoting healthy, behaviours, creating supportive environments and encouraging healthy public policies, enabling people to increase control over, and to improve, their health. Effective interventions may occur in settings such as workplaces, schools, clinics, and communities with partnership and capacity building across multiple sectors and diverse organizations.

Evidence Briefs

Evidence Briefs are summaries...

Website: http://www.publichealthontario.ca

Related topics : health promotion social marketing / social marketing public health / social marketing health communication / social marketing public policy / social marketing health

Impact of Social Marketing in the Prevention of Childhood ...

Social marketing benchmark criteria

Across the literature and increasingly in practice, interventions are being described as forms of social marketing. The National Social Marketing Centre is an organization based in the United Kingdom (UK) and established by the UK government in 2006. One of its focuses is to avoid the risk of work being simply...

Website: http://advances.nutrition.org

Related topics : national social marketing centre benchmark criteria / national social marketing centre it's our health / national social marketing centre 2006 / national social marketing centre address / social marketing strategies for changing public behavior

Health Economics Conferences|Economist Healthcare ...

Health Economics Conferences | Public Health Conferences | Healthcare Conferences

International Conference on Sports Medicine and Fitness May 29-30, 2017 Barcelona, Spain; Conference on Biomedical and Health Informatics May 25-26, 2017 Chicago, USA; Congress on Health and Medical Sociology September 25-26, 2017 Atlanta, Georgia, USA; International Conference...

Website: http://healtheconomics.global-summit.com

Related topics : social marketing public health / national social marketing centre it's our health / social marketing model in health promotion / community health and social services network / national social marketing centre address

Community Medicine and Health Care › UConn Health

News and Events

Thomas Babor was an editor of the February supplement issue of the scientific journal Addiction , which includes reports analyzing a national demonstration program based on the SBIRT (Screening, Brief Intervention, and Referral to Treatment) method. Reports describe that early intervention likely reduced substance use. Article

Thomas Babor was...

Date: 2017-01-31 21:13:17
Website: http://www.commed.uchc.edu

Related topics : social marketing public health

Integrating Quantitative and Qualitative Methods in Social ...

Integrating Quantitative and Qualitative Methods in Social Marketing Research

by Nedra Kline Weinreich

Introduction

Traditionally, research in the field of health promotion has followed in the footsteps of its "older brother," medicine. However, the reductionistic model of disease causation cannot adequately describe the complex mechanisms that influence health behavior. Social marketers working...

Date: 2010-12-07 10:20:00
Website: http://www.social-marketing.com

Related topics : advantages and disadvantages of using social media for market research / using social media as a market research tool / using social media to conduct market research / disadvantages of using social media for market research / advantages of using social media for market research

Barriers and Benefits: Changing Behavior Through Social ...

Stakeholder Engagement

Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the "red soap" throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key...

Date: 2017-03-10 07:06:57
Website: http://www.sustainablebrands.com

Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior pdf / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / community based social marketing steps

Healthcare Marketing: 5 Social Media Examples - TopRank®

TopRank Marketing Editor �� B2C Marketing , Blogging Strategy , Microblogging , Social Media

More than ever, it???s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media.

The proof is in the numbers: 34% of consumers use social media to search for health information, according to research data from How America Searches: Health and...

Date: 2017-03-10 06:50:11
Website: http://www.toprankblog.com

Related topics : healthcare organizations using social media / organizations using social media marketing / advantages of using social media for market research / social media network marketing training / social media marketing strategy example

Research In the Social Marketing Process

Research in the Social Marketing Process

by Nedra Kline Weinreich

[Note: This article was written in 1992 and is somewhat out of date at this point, though the concepts are still applicable.]

The social marketing approach differs greatly from how public health agencies have typically gone about developing programs or materials. In the past, health educators often focused on providing information...

Date: 2006-12-29 12:16:30
Website: http://www.social-marketing.com

Related topics : research articles on social marketing / social marketing research / social marketing strategies for changing public behavior / social marketing program / social marketing plan steps

Social Marketing University Online Training - Weinreich ...

Learn how to build a social marketing strategy with Nedra Kline Weinreich at your own convenience.

Are you looking for an approach to creating real health or social change that has been proven to work in communities around the world?

Has your organization or funder directed you to create a social marketing program, but you're not sure where to start?

If you work in the public or social sector, you are likely charged with the massive task of tackling complex problems with minuscule...

Date: 2016-05-18 23:12:30
Website: http://www.social-marketing.com

Related topics : social marketing strategies for changing public behavior / social marketing strategies / social marketing program / social marketing online course / social marketing training

Social Responsibility & Ethics in Marketing

Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. This article will study, 1) understanding business ethics and socially responsible...

Website: cleverism.com

Related topics : social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples / difference between ethics and social responsibility in marketing / ethics and social responsibility in marketing communication

Social Responsibility & Ethics in Marketing - cleverism.com

Social Responsibility & Ethics in Marketing

Website: cleverism.com

Social marketing : strategies for changing public behavior ...

Includes bibliographical references and index.

A Look Inside

Full Text Reviews

Appeared in Choice on 1990-03:

"Social Marketing" is the application of marketing principles to those situations in which one group attempts to persuade others to "accept, modify or abandon certain ideas, attitudes, practices or behavior." The "social product" marketed could be an idea (family planning), a social...

Website: http://search.library.utoronto.ca

Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / social media marketing plan example / social media marketing strategy example

World Social Marketing Conference (WSMC)

Written by Juilie Hentz ��

May 16-17, 2017, Renaissance Arlington Capital View Hotel, Washington, DC.

Important updates of note from the World Social Marketing Conference:

EXTENDED until OCTOBER 7th, 2016, Call for papers, seminars, workshops and posters

EXTENDED until DECEMBER 31st, 2016, Early Bird Registration Rates (both association and non-association). (these updates will be reflected...

Website: http://www.i-socialmarketing.org

Related topics : world social marketing conference / social marketing strategies for changing public behaviour / world social marketing / social marketing strategies for changing public behavior / social media marketing best practices

Social impact bond - Wikipedia

UK[ edit ]

The chief secretary to the Treasury, Liam Byrne , announced that Social Impact Bond trials could be expanded across government departments. "The Department for Children, Schools and Families have pledged to explore the potential of SIBs to lever in additional resources to support early intervention approaches with children and young people," he said in Parliament."Communities and Local...

Date: 2017-02-28 07:44:01
Website: https://en.wikipedia.org

Related topics : impact social network / service provider social network / social marketing centre uk / social network developers uk / national social marketing center uk

Evaluating Health Promotion Programs: Resources

Page Content

An essential element of designing and improving health promotion programs is evaluation.� Effective evaluation involves clarifying the program, engaging stakeholders, assessing resources, developing evaluation questions, gathering and analyzing data, and utilizing the results. Our collection of evaluation resources can assist you in designing and implementing evaluation projects.

We have...

Website: http://www.publichealthontario.ca

Related topics : health promotion social marketing / social marketing public health / social marketing health communication / social marketing public policy / social marketing health

Pharma & Healthcare Social Media Marketing Strategies ...

HOME > Top Market Reports > Pharma & Healthcare Social Media Marketing Strategies

Pharma & Healthcare Social Media Marketing Strategies

By: marketsandmarkets.com

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Report Description

The high and rapidly increasing popularity of social media platforms such as Facebook, YouTube, and Twitter is expected to revolutionize the marketing strategies employed in the...

Website: http://www.marketsandmarkets.com

Related topics : social media activism criticism / new social media sites / social media market opportunity / social media opportunity or risk / social media management system

Social Marketing: Strategies for Changing Public Behavior ...

Meet the author

Overview

Literacy campaigns, family planning, and programs to combat teenage pregnancy, drug abuse, and AIDS represent only a fraction of the social campaigns launched by agencies throughout the world in an effort to change public behavior. These agencies hope that social campaigns may be the way to achieve social goals without repressive legislation, costly incarceration, or the...

Website: barnesandnoble.com

Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / social media marketing campaign plan / successful social marketing campaigns

Social Marketing: Strategies for Changing Public Behavior ...

Meet the author

Overview

Website: barnesandnoble.com

Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / social media marketing campaign plan / successful social marketing campaigns

Social Marketing and Tobacco Campaigns | Smoking Cessation ...

Social Marketing and Tobacco Campaigns

Duration:

Les Pappas

President/Creative Director, Better World Advertising

Les has been creating social marketing campaigns for 30 years and is nationally�recognized as one of the leading authorities in the field. Under his leadership, Better�World Advertising has produced social marketing campaigns on a wide range of issues,�including tobacco...

Date: 2017-03-10 03:57:16
Website: https://smokingcessationleadership.ucsf.edu

Related topics : health promotion social marketing campaign / successful social marketing campaigns / social media marketing campaign examples / health social marketing campaigns / examples of social marketing campaigns

Health Inequalities - Social Determinants of ... - YouTube

These three films, produced by the National Social Marketing Centre, follow the work of three ground-breaking projects taking place across Europe that address the social...

Website: youtube.com

Related topics : national social marketing centre it's our health / national social marketing centre address / national centre social marketing / social marketing public health / social marketing health

How to use Social Media for Recruitment - Lets Learn Digital

Course trainer

David Reilly

Has 14 years digital marketing experience including SEO public and private training for Econsultancy (2008-2010) and creating bespoke digital marketing and Social Media workshops for blue chip clients including London & Partners Time Warner, Aviva, SimplyHealth and Towergate Insurance.

He founded and launched Barracuda Digital in 2006, a digital agency advising blue chips clients on SEO, paid media, social...

Website: http://letslearndigital.com

Related topics : social media marketing london courses / social media marketing strategies / social media marketing strategy / social media impact on marketing / social media marketing agency london

Social Media And HIPAA: What You Need To Know

Where healthcare and senior care meet digital and social technology

Social Media And HIPAA: What You Need To Know

By Brian Geyser on October 19, 2009 o 41 Comments

One question I'm always asked about when it comes to health care or senior care and social media is, "What about HIPAA?" Online privacy and security are important issues, especially on the new social Web. But I have good news for the...

Website: http://carenetworks.com

Related topics : should healthcare organizations use social media / organizations that use social media effectively / organizations using social media marketing / healthcare organizations using social media / news organization social media policy

Employee Benefits Live 2016

Head of Marketing

Cigna UK HealthCare Benefits

Kirsty Jagielko is Head of Marketing at Cigna UK HealthCare Benefits. Kirsty is responsible for developing and marketing Cigna's medical, dental and health and well-being propositions for UK based employers. Her remit includes marketing insight, product development and marketing communications. As a member of the management team, Kirsty plays a key...

Website: http://www.employeebenefitslive.co.uk

Related topics : social marketing mental health / social marketing public health / social marketing health communication / health social marketing campaigns / social marketing health

Atlantic Health Solutions

At Atlantic Health Solutions, we strive to be unlike your average marketing agency because when it comes to healthcare niche knowledge is key. We know what works because we've been in medical marketing for over 20 years. With traditional marketing groups, there's always a learning curve when it comes to learning how patients engage with physicians, how they search online and how to message to...

Website: http://www.myatlantichealthsolutions.com

Related topics : search engine marketing social media / search & social media marketing / social media marketing optimization services / search engine optimization reputation management / social media marketing websites

Bachelor's degree - Wikipedia

UCLA Extension Certificate Programs for International ...

Study in the USA

Do you want to learn English in the USA?

If your dream is to study abroad and learn to speak English at an American university or college, you're in the right place! Study in the USA is the premier education guide for international students. You can contact and request information from universities of the USA and English language schools for free directly from StudyUSA.com. Find...

Website: http://www.studyusa.com

Related topics : social marketing public relations / social media public relations / social media analytics market research / social media for market research / social marketing public policy

12 B2B Social Media Case Studies - Online Marketing Blog

Lee Odden �� B2B Marketing , Content Marketing

Content Marketing has long been a staple for the�B2B Marketing world�with an increased boost in popularity due to changes in consumer information discovery and consumption. Over 90% of B2B marketers are using content marketing according to CMI and MarketingProfs . Far more research is conducted�before sales contacts are made providing...

Website: http://www.toprankblog.com

Related topics : b2b social media marketing / social media b2b marketing metrics / b2b social media case studies / social media marketing program / 12 steps to social media marketing success

Why Social Media Sites Are The New Cyber Weapons Of Choice

Cyber criminals run rampant across every social network today. We often see headlines about social marketing fails and celebrity account hacks, but they're just the tip of the iceberg. Far more nefarious activity takes place across these social channels, while most organizations remain oblivious and exposed. Companies' poor social media security practices put their brands, customers, executives,...

Website: http://www.darkreading.com

Related topics : new social media sites like facebook / new social media sites / first social media site created / companies that use social media marketing effectively / top social media networking sites

Social Media Toolkit | Social Media | CDC

RSS Feeds

What is an RSS Feed?

RSS stands for Really Simple Syndication. RSS feeds provide an easy way to stay updated on information that is important to you and helps reduce the time it takes to browse or search for new information on web sites. RSS feeds provide updated news headlines, blog posts or selected website content.

CDC RSS feeds enable partners to personalize the health information...

Website: https://www.cdc.gov

Related topics : new social media sites like facebook / social media sites like facebook / creating a social media website / social media links for website / make your own social media website

Careers | Modern Luxury

2+ years of Marketing/ PR experience

Must be proficient in Microsoft Office

Excellent leadership and organization skills

Analytical and creative thinking

Self-Motivated

Exquisite communication and interpersonal skills

Up to speed with current and online marketing techniques (i.e. Twitter, Facebook, Instagram and Snapchat) and their best practices

BS/BA in business administration, marketing and...

Date: 2017-03-10 07:25:15
Website: http://www.modernluxury.com

Related topics : luxury brand social media marketing / luxury social media marketing / online media marketing and advertising magazine / direct marketing media strategy / social marketing public relations

Health Promotion Major | Guide to Health Wellness Degrees ...

Health psychology

Inspiring Healthy Decisions

Motivating a society to actively encourage good health is no small task; Americans in particular are fond of junk food, sedentary jobs and low-key leisure activities. Improving public health takes legions of professional health educators working in every possible venue from schools to mass media. This career path includes such responsibilities...

Website: http://www.worldwidelearn.com

Related topics : social media executive education program / marketing public health strategies to promote social change / social media education programs / social marketing strategies for health promotion / health promotion social marketing campaign

Sustainability organizations - Wikipedia

Social Licence - does contribute to revenue generation but worthy of own section

Legal and regulatory pressures[ edit ]

US Clean Air Act

US Resource Conservation and Recovery Act

US Clean Water Act

Agriculture[ edit ]

Sustainable agriculture incorporates design and management procedures that coincide with natural processes in order to conserve all resources and minimize waste production and...

Date: 2017-03-07 01:38:18
Website: https://en.wikipedia.org

Related topics : social economy and sustainability research network / business network for corporate social responsibility / business use of social networking sites / social networking sites for business professionals / social media networking sites business

Viral Marketing For The Fashion Industry: Fashion Term by ...

Viral Marketing or Viral Advertising is a marketing strategy that encourages people to pass along a marketing message. Essentially, a marketing technique aiming at reproducing "word of mouth" promotions. In regard to this article, I wish to discuss the use of viral marketing as it pertains to the internet or other technology driven methods such as e-mail.

Some would say that...

Website: http://apparelsearch.com

Related topics : social media viral marketing examples / social media viral marketing campaign / difference between social media and viral marketing / social media and viral marketing / social marketing viral

Social Media Toolkit - Vanderbilt Health Nashville, TN

At Vanderbilt University Medical Center, we recognize the importance of social media as means of connecting, engaging and communicating. We are committed as an organization to engage actively and strategically in social media and to be innovative and forward thinking in our approach.

VUMC was one of the first medical centers in the country to develop a social media policy to guide use of social...

Website: http://ww2.mc.vanderbilt.edu

Related topics : social media participation policy / news organization social media policy / social media networking sites business / social media networking sites list / new social media sites like facebook

Masters Degree | Master Degree Programs | MS-MA-MBA-MFA ...

Specialty & Professional Master Programs (P.S.M)

M.S. Degree

The Master of Science (MS, MSc, MSci or SciM)[v] is a type of master's degree that is typically awarded in the sciences, technology, engineering, medicine and mathematical subjects such as computer science and analytics. Generally, an M.S. degree takes 2 years of full time study and requires a thesis or research project. Admission to...

Date: 2017-03-10 04:53:00
Website: https://www.gradschools.com

Related topics : masters degree in social marketing / masters in social marketing canada / masters in social marketing / social marketing public health

Greenwashing - Wikipedia

Usage[ edit ]

Hotel "greenwashed" laundry card

The term greenwashing was coined by New York environmentalist Jay Westervelt in a 1986 essay regarding the hotel industry 's practice of placing placards in each room promoting reuse of towels ostensibly to "save the environment." Westervelt noted that, in most cases, little or no effort toward reducing energy waste was being made by these...

Date: 2017-03-07 08:14:45
Website: https://en.wikipedia.org

Related topics : social marketing public policy / marketing public health strategies to promote social change / product social marketing / social marketing guidelines / 4 p of social marketing example

Government Introduces New Business Designation — Social ...

From the Government of Nova Scotia:

June 15, 2016 9:52 AM

New and existing social enterprises now have the choice to apply for designation as a Community Interest Company.

Effective today, June 15, legislation and regulations allow businesses formed under the Companies Act to be designated as a Community Interest Company. These companies will have characteristics of both businesses and...

Website: http://senns.ca

Related topics : social marketing model in community work / social marketing business / social marketing model in health promotion / community social marketing / social marketing strategies for health promotion

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