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PNSMA - Pacific Northwest International Social Marketing ...
Pacific Northwest Social Marketing Association (PNSMA)
PNSMA is an organization made up of members of the social marketing community across the Pacific Northwest. Its purpose is to promote the general advancement of the practice and industry of social marketing, advance the interests of social marketing professionals,...
Website:
http://pnsma.org
Related topics : social marketing public policy / marketing social research association / social marketing public relations / social marketing association / social marketing best practices
Institute for Social Marketing – University of Stirling
Institute for Social Marketing
Institute for Social Marketing
The Institute for Social Marketing (ISM) is the UK's leading social marketing research centre, bringing over 35 years' experience to the study and dissemination of social marketing theory and practice. ISM conducts research in three areas:
The use of social marketing concepts and theory to understand health behaviour and to inform...
Website:
http://www.stir.ac.uk
Related topics : social marketing public health / social marketing strategies for changing public behaviour / social marketing public policy / social marketing institute / social marketing centre uk
Introduction to social marketing ... - University of Otago
What social marketing is and what it is not
The relevance of social marketing to public health
Social marketing tools and how they can promote health and wellbeing
Who should attend?
This course is aimed at public health promoters and other professionals charged with improving health and wellbeing in their communities and beyond. No prior training in marketing is required.
Teaching staff
Dr....
Website:
http://www.otago.ac.nz
Related topics : social marketing public policy / social marketing public health / social marketing quarterly journal / health promotion social marketing / social marketing quarterly sage
Social media policies | Socialmedia.biz
Social media policies
Here are a number of publicly available social media policies and guidelines for corporations, nonprofits and media companies. In some cases, we've reproduced them on this site because of how often they get moved around or dislodged.*
If you're in the market for a Social Media Policy, contact Socialmedia.biz -- we're created several...
Website:
http://socialmedia.biz
Related topics : company social media policy / social media marketing policy / social media policy / social media market research companies / public sector social media
Social marketing FAQs | The NSMC
Social marketing FAQs
What's the difference between social marketing and commercial marketing?
Although social marketing borrows many tools from commercial marketing, its aim is social good rather than profit.
As a discipline, it also draws upon social and behavioural sciences as well as social policy, along with an understanding of the environmental determinants which affect the ways in which...
Date: 2017-03-10 07:12:41
Website:
http://www.thensmc.com
Related topics : difference between health promotion and social marketing / marketing public health strategies to promote social change / social marketing strategies for changing public behaviour / social media marketing policy / difference between social marketing and commercial sector marketing
Social marketing - Wikipedia
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.
Social marketing applies a "customer oriented" approach and uses the concepts...
Date: 2017-03-05 15:56:19
Website:
https://en.wikipedia.org
Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler
What is Social Marketing - CA PTC
What Is Social Marketing?
Please note this toolkit is under revision. Created in 2007 this toolkit lacks the benefit of a social media strategy and contains outdated resources.�
The more we increase the active participation and partnership with young people, the better we serve them...and the more...we increase our public value to the entire...
Website:
http://www.stdhivtraining.org
Related topics : social marketing strategies for changing public behavior / social media changed marketing / marketing social change / differences between social marketing and commercial marketing / social media marketing commercial
4 Examples of Social Media Policies - Social Fresh
Your company needs a social media policy, and it should not be as short as "use your common sense."
A year ago, we here at 352 Media Group were guilty of that problem. We had a small, yet budding, marketing department and we never had much need for something formal.
Instead, we took the "use your head and don't be stupid" kind of approach. With only 1-2 people posting on behalf of the company, it...
Date: 2017-03-10 07:10:37
Website:
https://www.socialfresh.com
Related topics : company social media policy / social media policy examples / social media marketing policy template / social media participation policy / internet social media policy
Societal marketing - Wikipedia
The societal marketing concept was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies . In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues. Social marketing applies a "customer orientated" approach and uses the concepts and tools used by commercial marketers in...
Date: 2017-02-21 15:56:13
Website:
https://en.wikipedia.org
Related topics : corporate social responsibility used as marketing tool / concept of social responsibility marketing and how it impacts both companies and consumers / corporate social responsibility as a marketing tool / using social media as a market research tool / companies that use social media marketing effectively
Barriers and Benefits: Changing Behavior Through Social ...
Stakeholder Engagement
Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the "red soap" throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key...
Date: 2017-03-10 07:06:57
Website:
http://www.sustainablebrands.com
Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior pdf / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / community based social marketing steps
MBA in Social Media Marketing Online | Master’s Program
Tuition & Fees
Target and Engage Customers by Earning an MBA in Social Media
With more than a million posts to Twitter every hour and five billion minutes spent on Facebook every day, social media is a major driver of modern marketing efforts. The Master of Business Administration in Social Media at Southern New Hampshire University provides business leaders with a platform to learn the best ways...
Website:
http://www.snhu.edu
Related topics : social media market opportunity / advantages of using social media for students / college students and social media use / organizations that use social media effectively / using social media as a market research tool
Social Responsibility & Ethics in Marketing
Social Responsibility & Ethics in Marketing
© Shutterstock.com | garagestock
Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. This article will study, 1) understanding business ethics and socially responsible...
Website:
cleverism.com
Related topics : social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples / difference between ethics and social responsibility in marketing / ethics and social responsibility in marketing communication
Social Responsibility & Ethics in Marketing - cleverism.com
Social Responsibility & Ethics in Marketing
© Shutterstock.com | garagestock
Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. This article will study, 1) understanding business ethics and socially responsible...
Website:
cleverism.com
Related topics : social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples / difference between ethics and social responsibility in marketing / ethics and social responsibility in marketing communication
World Social Marketing Conference (WSMC)
Written by Juilie Hentz ��
May 16-17, 2017, Renaissance Arlington Capital View Hotel, Washington, DC.
Important updates of note from the World Social Marketing Conference:
EXTENDED until OCTOBER 7th, 2016, Call for papers, seminars, workshops and posters
EXTENDED until DECEMBER 31st, 2016, Early Bird Registration Rates (both association and non-association). (these updates will be reflected...
Website:
http://www.i-socialmarketing.org
Related topics : world social marketing conference / social marketing strategies for changing public behaviour / world social marketing / social marketing strategies for changing public behavior / social media marketing best practices
Social Marketing: Strategies for Changing Public Behavior ...
Meet the author
Overview
Literacy campaigns, family planning, and programs to combat teenage pregnancy, drug abuse, and AIDS represent only a fraction of the social campaigns launched by agencies throughout the world in an effort to change public behavior. These agencies hope that social campaigns may be the way to achieve social goals without repressive legislation, costly incarceration, or the...
Website:
barnesandnoble.com
Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / social media marketing campaign plan / successful social marketing campaigns
Social Marketing: Strategies for Changing Public Behavior ...
Meet the author
Overview
Literacy campaigns, family planning, and programs to combat teenage pregnancy, drug abuse, and AIDS represent only a fraction of the social campaigns launched by agencies throughout the world in an effort to change public behavior. These agencies hope that social campaigns may be the way to achieve social goals without repressive legislation, costly incarceration, or the...
Website:
barnesandnoble.com
Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / social media marketing campaign plan / successful social marketing campaigns
Social impact bond - Wikipedia
UK[ edit ]
The chief secretary to the Treasury, Liam Byrne , announced that Social Impact Bond trials could be expanded across government departments. "The Department for Children, Schools and Families have pledged to explore the potential of SIBs to lever in additional resources to support early intervention approaches with children and young people," he said in Parliament."Communities and Local...
Date: 2017-02-28 07:44:01
Website:
https://en.wikipedia.org
Related topics : impact social network / service provider social network / social marketing centre uk / social network developers uk / national social marketing center uk
Social Media Marketing for Small Business - lynda.com
Social Media Marketing for Small Business
Share
Released
8/16/2016
Small businesses can't afford not to be active on social media. Having a Facebook, Instagram, or Twitter account keeps you tuned into your customer base and helps drive traffic to your website or brick-and-mortar store. Learn what it takes to be successful at social media marketing, without a lot of resources or dedicated...
Website:
https://www.lynda.com
Related topics : social media marketing ideas for small business / social media marketing small business / companies that use social media marketing effectively / social media marketing ideas for business / social media management company for small business
Social Media Specialist Jobs in Sydney | Glassdoor.com.au
Hays Marketing - Sydney
1 days ago 18 hr
Ideal for Social Media Specialists Be part of a transforming digital team Social Media Content Specialist, Bellevista... Bellevista is currently seeking a highly motivated Social Media Content Specialist on a short term temporary basis to develop and...
3.5
Accenture - Sydney
21 days ago 21 d
that time in the area of digital/social media Strong expertise...
Website:
https://www.glassdoor.com.au
Related topics : marketing communications social media / social media marketing specialists / 4 p's of marketing social media / social media marketing strategies / social media marketing strategy
Evaluating Health Promotion Programs: Resources
Evaluating Health Promotion Programs: Resources
Page Content
An essential element of designing and improving health promotion programs is evaluation.� Effective evaluation involves clarifying the program, engaging stakeholders, assessing resources, developing evaluation questions, gathering and analyzing data, and utilizing the results. Our collection of evaluation resources can assist you in designing and implementing evaluation projects.
We have...
Website:
http://www.publichealthontario.ca
Related topics : health promotion social marketing / social marketing public health / social marketing health communication / social marketing public policy / social marketing health
Health Promotion - Public Health Ontario
Health promotion is the process of implementing a range of social and environmental interventions including promoting healthy, behaviours, creating supportive environments and encouraging healthy public policies, enabling people to increase control over, and to improve, their health. Effective interventions may occur in settings such as workplaces, schools, clinics, and communities with partnership and capacity building across multiple sectors and diverse organizations.
Evidence Briefs
Evidence Briefs are summaries...
Website:
http://www.publichealthontario.ca
Related topics : health promotion social marketing / social marketing public health / social marketing health communication / social marketing public policy / social marketing health
Seoul Declaration of the Global Social Forum 2013 | RIPESS ...
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Resources
Seoul Declaration of the Global Social Forum 2013
8/11/2013
Click here to download the PDF version
Global Crisis and Social Economy
The financial crisis of 2008, which triggered the European fiscal crisis in 2011, has eventually led to recent financial instability in Asian countries and in resource-abundant nations. It is undeniable that undue emphasis on...
Website:
http://www.ripess.org
Related topics : social economy and sustainability research network / social solidarity economy network / sharing economy social network / seoul social economy network / social economy research network
Pharma & Healthcare Social Media Marketing Strategies ...
HOME > Top Market Reports > Pharma & Healthcare Social Media Marketing Strategies
Pharma & Healthcare Social Media Marketing Strategies
By: marketsandmarkets.com
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Report Description
The high and rapidly increasing popularity of social media platforms such as Facebook, YouTube, and Twitter is expected to revolutionize the marketing strategies employed in the...
Website:
http://www.marketsandmarkets.com
Related topics : social media activism criticism / new social media sites / social media market opportunity / social media opportunity or risk / social media management system
Social Media Manager Jobs in Montreal, QC | Glassdoor
Candidature simplifiée
Il y a 1 jours 14 h
and help us truly scale our user acquisition efforts via social media and other channels. You might be a great fit for our team... and report on campaign performance data Grow Hopper's social media presence Generate millions of installs of our app Meaningfully...
2,7
SSENSE - Montréal
Il y a 1 jours 1 j
on SSENSE social media standards and policies...
Website:
https://www.glassdoor.com
Related topics : social media community manager / social media brand management / social media marketing bachelors degree / manage social media / social media marketing degree programs
Corporate Social Responsibility A Tool For Marketing ...
Corporate Social Responsibility A Tool For Marketing Strategy Commerce Essay
Published:
Last Edited:
23rd March, 2015
This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.
The guideline explains how to prepare your paper in printer-ready format for the International Scientific Conference of the Romanian German-University of...
Date: 1970-01-01 00:00:00
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https://www.ukessays.com
Related topics : business network for corporate social responsibility / concept of social responsibility marketing and how it impacts both companies and consumers / social responsibility marketing concept / corporate social responsibility and ethics in marketing / corporate social responsibility used as marketing tool
ASI | Accelerating Social Impact CCC
Submitted to the Government of Canada Consultation Request for Comments on Infrastructure Investments
Submitted by Buy Social Canada - www.buysocialcanada.ca
David LePage, CEO
August 31, 2016
We commend the government's very significant $120 Billion commitment to infrastructure investment over the next ten years; particularly the attention to the critical needs of Aboriginal communities and...
Website:
http://asiccc.ca
Related topics : social marketing model in community work / community based social marketing steps / community based social marketing / stimulating social engagement in a community network / social network community of practice
Social Media College Degrees and Courses | Social Media Sun
Home » Social Media » Social Media College Degrees and Courses
Social Media College Degrees and Courses
Most Social Media professionals studied subjects like marketing, communications and computer science while in college. Practicing social media professionally requires more skills than any component subject covers.
As demand has grown for trained social media managers and analysts,...
Website:
http://socialmediasun.com
Related topics : community colleges and social media / college students and social media use / college applications and social media / college admissions and social media / social media marketing business opportunity
Social Media Manager Jobs - Search Social Media Manager ...
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Social Media Manager...
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Related topics : social media manager jobs los angeles / social media management company / manage social media / social media marketing jobs los angeles / social media job search
Social Marketing University - Best High Schools Directory
executive assistant qualifications degree in accounting bachelors in theology
social marketing university
By doing basic research online, offline or by talking to former students it can be easy to ascertain the value of a school. For example, some of the best online colleges have even achieved honors and awards for some of their learning programs. Studying a very good learning program that is...
Website:
http://socialmarketinguniversity.educationlfv.com
Related topics : social marketing university / social marketing school / social marketing basics / social marketing public policy / social marketing directory
Welfare - Wikipedia
Canada has a welfare state in the European tradition; however, it is not referred to as "welfare", but rather as "social programs". In Canada, "welfare" usually refers specifically to direct payments to poor individuals (as in the American usage) and not to healthcare and education spending (as in the European usage). [19]
The Canadian social safety net covers a broad spectrum of programs, and...
Date: 2017-03-06 19:31:24
Website:
https://en.wikipedia.org
Related topics : social marketing program / social marketing public policy / social marketing policy / social marketing model health education / articles on social marketing in healthcare
A Break Down of Social Media Degrees & Certificates | Cision
Photo courtesy of Fora do Eixo via flickr
Joseph
This is a guest post by Gina Joseph , social media community manager at Cision .
Social media: we all use it. Heck, most children now are born thinking we've been communicating through social networks since the beginning of time. But the truth is, while many of us post to Facebook and Twitter on a daily basis, the use of social media as a business...
Website:
http://www.cision.com
Related topics : social media marketing degree programs / social media management company business plan / advantages of using social media in education / social media education programs / social media management company for small business
Canadian Public Health Association - What are the Social ...
The social determinants of health (SDH) are the social and economic factors that influence people's health. These are apparent in the living and working conditions that people experience every day. The SDH influence health in many positive and negative ways. Extreme differences in income and wealth, for example, have negative health consequences for those who are living in poverty and these...
Website:
http://www.cpha.ca
Related topics : social marketing health care examples / social marketing health canada / difference between health promotion and social marketing / social marketing public health / health promotion social marketing
Social Media And HIPAA: What You Need To Know
Where healthcare and senior care meet digital and social technology
Social Media And HIPAA: What You Need To Know
By Brian Geyser on October 19, 2009 o 41 Comments
One question I'm always asked about when it comes to health care or senior care and social media is, "What about HIPAA?" Online privacy and security are important issues, especially on the new social Web. But I have good news for the...
Website:
http://carenetworks.com
Related topics : should healthcare organizations use social media / organizations that use social media effectively / organizations using social media marketing / healthcare organizations using social media / news organization social media policy
Social Media Skills on Resume: Do You Need to ... - LiveCareer
If you are looking for a job in the vast field of marketing, you may be wondering whether or not to include social media skills on a resume. This can be a slippery slope; allowing potential employers to view your social media information can be a big boon to your efforts, but if the wrong information is presented to your employer, it can be the end of your chances. So, should you include social...
Website:
livecareer.com
Related topics : social media marketing resume skills / social media marketing resume / social media internet marketing / social media management company business plan / social media marketing campaign plan
Social Marketing and Tobacco Campaigns | Smoking Cessation ...
Social Marketing and Tobacco Campaigns
Duration:
Les Pappas
President/Creative Director, Better World Advertising
Les has been creating social marketing campaigns for 30 years and is nationally�recognized as one of the leading authorities in the field. Under his leadership, Better�World Advertising has produced social marketing campaigns on a wide range of issues,�including tobacco...
Date: 2017-03-10 03:57:16
Website:
https://smokingcessationleadership.ucsf.edu
Related topics : health promotion social marketing campaign / successful social marketing campaigns / social media marketing campaign examples / health social marketing campaigns / examples of social marketing campaigns
Marketing Jobs - Search Marketing Job Listings | Monster.com
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Marketing Employment...
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Related topics : marketing communications and media management / media marketing manager / online media marketing jobs / new media marketing jobs / using social media for marketing research
How Brands Can Benefit From the Social Media Multiplier Effect
What? Social media is moving beyond just marketing.
So what? Employee engagement is the foundational element activating the social media multiplier effect.
Now what? Create training and social media policies to guide employees on how to be brand advocates, as well as governance and work flow to manage risk.
Page Content
Feb. 2, 2017
�
Smart companies are finding uses for social media beyond...
Website:
https://www.ama.org
Related topics : organizations that use social media effectively / companies that use social media effectively / social media market research companies / social media advertising companies / social media advertising effectiveness
UCLA Extension Certificate Programs for International ...
Study in the USA
Do you want to learn English in the USA?
If your dream is to study abroad and learn to speak English at an American university or college, you're in the right place! Study in the USA is the premier education guide for international students. You can contact and request information from universities of the USA and English language schools for free directly from StudyUSA.com. Find...
Website:
http://www.studyusa.com
Related topics : social marketing public relations / social media public relations / social media analytics market research / social media for market research / social marketing public policy
Social Media Recruiting: Understand the Legal Guidelines ...
Social Media Recruiting: Understand the Legal Guidelines
Social Media Recruiting: Understand the Legal Guidelines
By: Melanie Berkowitz, Esq.
There's no question that social media is changing the way business works�-- and the trend goes well beyond marketing. Savvy companies are looking to social media trends �to assist with their recruiting and hiring.�
Lest you think social media is too...
Website:
http://hiring.monster.com
Related topics : using social media for recruitment / using social media as a market research tool / using social media to conduct market research / companies that use social media effectively / companies that use social media marketing effectively
Adobe and social networking
Adobe may collect information about you in connection with social networking sites in several ways, including:
When you sign in to an Adobe app or website using a social networking account, such as a Facebook account. These social networking sign-in features may also enable an Adobe account to be created more easily by using the information you provided to the social networking site
When you use an Adobe app on a social networking site or choose to join (or...
Date: 2017-03-10 07:33:32
Website:
http://www.adobe.com
Related topics : advertising using social networking sites / use of social network sites / how to make a social network site / marketing on social network sites / advertising on social network sites
Social Marketing Initiatives: National Kidney Foundation’s ...
You have requested the following content:
Journal of Public Policy & Marketing
Spring 2002, Vol. 21, No. 1, pp. 66-77
Social Marketing Initiatives: National Kidney Foundation's Organ Donation Programs in Singapore
May O. Lwin, 1. Department of Marketing, Faculty of Business Administration, National University of SingaporeAssistant Professor Jerome D. Williams, 2. Howard University School of BusinessAssociate Professor of Marketing Luh Luh Lan3. Department of Business Policy, Faculty of Business Administration, National University of...
Website:
http://journals.ama.org
Related topics : social marketing organ donation / social marketing organizations / social marketing initiative / social marketing public policy / social marketing business
MRA Guide to the Top 16 Social Media Research Questions ...
MRA and IMRO published this simple guide to Social Media Research (SMR) in 2010 in order to help researchers identify and find answers to the most important questions to SMR techniques.
Introduction
Social networks engulf everyday life. They represent a place to share news, ideas and information of all kinds. The connections made among people in these networks, and the resulting information...
Date: 2017-03-10 06:55:54
Website:
http://www.insightsassociation.org
Related topics : location based social media sites / advantages and disadvantages of using social media for market research / using social media as a market research tool / using social media to conduct market research / disadvantages of using social media for market research
COURSE SYLLABUS - Digital Marketing Training Course ...
SEARCH ENGINE OPTIMISATION (SEO)
(Grp 2 Session 5, Tuesday 9am - 11am; Grp 1 Session 6, Tuesday 11.20am - 1.30pm)
Search Engine Optimisation (SEO) is concerned with the search results provided by Google and other search engines to their users. These are the main body of links generated when the user searches for information using key words or phrases. The links are ranked by relevance by each of...
Date: 2017-03-02 09:10:29
Website:
sites.google.com
Related topics : companies that use social media marketing effectively / digital media marketing courses / master in digital & social media marketing / search engine marketing social media / social media and internet marketing training
Definitions of Social Capital - Social Capital Research
The commonalities of most definitions of social capital are that they focus on social relations that have productive benefits. The variety of definitions identified in the literature stem from the highly context specific nature of social capital and the complexity of its conceptualization and operationalization.
Social capital does not have a clear, undisputed meaning, for substantive and...
Website:
http://www.socialcapitalresearch.com
Related topics : the network structure of social capital burt / social network theory structural holes / social network theory definition / definition of social network / international network for economic social
Greenwashing - Wikipedia
Usage[ edit ]
Hotel "greenwashed" laundry card
The term greenwashing was coined by New York environmentalist Jay Westervelt in a 1986 essay regarding the hotel industry 's practice of placing placards in each room promoting reuse of towels ostensibly to "save the environment." Westervelt noted that, in most cases, little or no effort toward reducing energy waste was being made by these...
Date: 2017-03-07 08:14:45
Website:
https://en.wikipedia.org
Related topics : social marketing public policy / marketing public health strategies to promote social change / product social marketing / social marketing guidelines / 4 p of social marketing example
Multi-level marketing - Wikipedia
Multi-level marketing companies have become an accepted and legally sanctioned form of pyramid scheme in the United States" [13] while another states "Multi-Level Marketing, a form of Pyramid Scheme, is not necessarily fraudulent." [14]
In October 2010 it was reported that multilevel marketing companies were being investigated by a number of state attorneys general amid allegations that...
Date: 2017-03-09 20:52:08
Website:
https://en.wikipedia.org
Related topics : social marketing public policy
Top 5 Ways Social Media is Used by Healthcare Professionals
Top 5 Ways Social Media is Used by Healthcare Professionals
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Top 5 Ways Social Media is Used by Healthcare Professionals
Social media has become widely used by individuals and businesses to stay connected, communicate and even market products or services. As these sites evolve and become a prevalent way of reaching out to consumers, healthcare professionals are finding new,...
Date: 2017-03-10 09:09:32
Website:
http://elearning.scranton.edu
Related topics : organizations that use social media effectively / healthcare organizations using social media / should healthcare organizations use social media / news organizations using social media / using social media as a market research tool
Corporate Social Responsibility (CSR): Theory and Practice ...
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Abstract
After providing an overview of Corporate Social Responsibility (CSR) research in different contexts, and noting the varied methodologies adopted, two robust CSR conceptualizations - one by Carroll (1979, 'A Three-Dimensional Conceptual Model of Corporate Performance', The Academy of Management Review4(4), 497-505) and the other by Wood (1991, 'Corporate Social Performance...
Website:
link.springer.com
Related topics : difference between ethics and corporate social responsibility in the context of marketing / corporate social responsibility and ethics in marketing / corporate social responsibility used as marketing tool / corporate social responsibility and marketing / corporate social responsibility as a marketing tool
What is relationship marketing? - Definition from WhatIs.com
Relationship marketing is a facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. The goal of relationship marketing (or customer relationship marketing) is to create strong, even emotional, customer connections to a brand that can lead to ongoing business,...
Website:
http://searchcrm.techtarget.com
Related topics : companies that use social media marketing effectively / social media marketing software review / organizations using social media marketing / social media marketing companies / social media marketing strategy example
3 Ways Corporate Social Responsibility (CSR) can be used ...
3 Ways Corporate Social Responsibility (CSR) can be used as a marketing tool
We know that the public perception of 'corporate social responsibility' seems to be more and more important these days. But the widely varying definitions of what 'CSR' actually is, presents a significant challenge to businesses, both large and small. So what is it and can it be used as a marketing tool?
What is...
Website:
http://www.creativeemporium.co.uk
Related topics : corporate social responsibility used as marketing tool / corporate social responsibility as a marketing tool / corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / importance of social responsibility and ethics in marketing