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Social Marketing Initiatives: National Kidney Foundation’s ...
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Journal of Public Policy & Marketing
Spring 2002, Vol. 21, No. 1, pp. 66-77
Social Marketing Initiatives: National Kidney Foundation's Organ Donation Programs in Singapore
May O. Lwin, 1. Department of Marketing, Faculty of Business Administration, National University of SingaporeAssistant Professor Jerome D. Williams, 2. Howard University School of BusinessAssociate Professor of Marketing Luh Luh Lan3. Department of Business Policy, Faculty of Business Administration, National University of...
Website:
http://journals.ama.org
Related topics : social marketing organ donation / social marketing organizations / social marketing initiative / social marketing public policy / social marketing business
5 Examples of Cause Marketing in Social Media | Markitors
5 Examples of Cause Marketing in Social Media
Posted by Markitors on
05/09/2013
| Featured
Many large companies are using social media for their cause marketing efforts in a particularly effective way.
Marketing isn't always about promoting a brand - sometimes, marketing promotes a cause. Like with all types of marketing, social media is a valuable tool to increase awareness and engage people,...
Website:
https://markitors.com
Related topics : companies that use social media marketing effectively / social media cause marketing / social media marketing campaign examples / social media marketing strategy example / organizations using social media marketing
NHS Blood and Transplant - Organ Donation and Transplantation
Organ Donation and Transplantation
Currently there are over 6,500 people on the UK national transplant waiting list and, during the last financial year, over 400 people either died whilst on the waiting list. This is because, despite more than 500,000 people dying each year in the UK, fewer than 6,000 people die in circumstances where they can become a donor.
NHSBT is responsible...
Website:
http://www.nhsbt.nhs.uk
Related topics : social marketing organ donation / social marketing strategies for changing public behaviour / marketing public health strategies to promote social change
Marketing Management chapter 1 practice test Flashcards ...
Proponents of holistic marketing consider internal marketing to be as important as marketing to consumers.
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Integrated marketing is the task of hiring, training, and motivating able employees who want to serve customers well.
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Performance marketing requires understanding the financial and non-financial returns to business and society from marketing activities and programs.
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Performance marketing involves reviewing metrics assessing market share, customer loss rate, customer...
Website:
http://www.easynotecards.com
Related topics : corporate social responsibility and marketing / social responsibility marketing concept / social activism marketing / social marketing organ donation / corporate social marketing
Corporate Social Responsibility A Tool For Marketing ...
Corporate Social Responsibility A Tool For Marketing Strategy Commerce Essay
Published:
Last Edited:
23rd March, 2015
This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.
The guideline explains how to prepare your paper in printer-ready format for the International Scientific Conference of the Romanian German-University of...
Date: 1970-01-01 00:00:00
Website:
https://www.ukessays.com
Related topics : business network for corporate social responsibility / concept of social responsibility marketing and how it impacts both companies and consumers / social responsibility marketing concept / corporate social responsibility and ethics in marketing / corporate social responsibility used as marketing tool
7 Best Practices of Cause Marketing on Social Media
Categories: Internet Marketing , Social Media
This week Twitter reported on two new campaigns being promoted by big brands on their network. One was from Clorox who is using Twitter to bring safe drinking water to Peru . The other from Budweiser, promoting responsible drinking to millennials . While the former may seem more altruistic than the latter, we nonetheless see two recent examples of...
Website:
http://www.standardmarketing.com
Related topics : social media cause marketing / social media marketing campaign examples / social media marketing campaign plan / social media marketing campaign 2014 / social media marketing campaign
Marketing Environment Archives
7. Omnibus Studies
1.0 Interviews.
This is the technique most associated with marketing research. Interviews can be telephone, face-to-face, or over the Internet.
1.1 Telephone Interview.
Telephone ownership is very common in developed countries. It is ideal for collecting data from a geographically dispersed sample. The interviews tend to be very structured and tend to lack depth. Telephone...
Website:
http://www.marketingteacher.com
Related topics : social and cultural environment in international marketing / cultural and social environment on international marketing / marketing communications media mix / social marketing health care examples / examples of social and cultural environment in marketing
Societal marketing concept explained
The societal marketing concept was an offshoot of the marketing concept wherein an organization believes in giving back to the society by producing better products targeted towards society welfare. Some have questioned whether the marketing concept is an appropriate philosophy in an age of environmental deterioration, resource shortages, explosive population growth, world hunger and poverty, and...
Date: 2017-03-10 05:32:50
Website:
http://www.marketing91.com
Related topics : explain concept of social marketing / concept of social marketing / social cause marketing / social marketing public relations / social marketing best practices
Corporate Social Responsibility - organization, levels ...
Corporate social responsibility (CSR) can be defined as the "economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time" (Carroll and Buchholtz 2003, p. 36). The concept of corporate social responsibility means that organizations have moral, ethical, and philanthropic responsibilities in addition to their...
Website:
http://www.referenceforbusiness.com
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / difference between ethics and social responsibility in marketing / ethics and social responsibility in international marketing / ethics and social responsibilities of marketing management
Advertising, Promotions, and Marketing Managers ...
Advertising, promotions, and marketing managers
9%
Advertising, marketing, promotions, public relations, and sales managers
7%
Note: All Occupations includes all occupations in the U.S. Economy.
Source: U.S. Bureau of Labor Statistics, Employment Projections program
Employment of advertising and promotions managers is projected to grow 5 percent from 2014 to 2024, about as fast as the average for...
Website:
https://www.bls.gov
Related topics : internet advertising and social media as a marketing communication tool / health promotion social marketing campaign / marketing public health strategies to promote social change / marketing communications and media management / media marketing manager
Marketing Chapter 1 Flashcards - Create, Study and Share ...
The selling concept reflects an inside-out philosophy, while the marketing concept takes an outside-in perspective. The selling concept is typically practiced when an organization is marketing products or services that buyers do not normally think of purchasing, such as insurance or blood donation. Aggressive selling focuses on creating sales transactions rather than on building long-term...
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http://www.flashcardmachine.com
Related topics : example of social marketing concept / focusing the concept of social marketing / explain concept of social marketing / social network marketing companies / definition of social marketing concept
Public Relations Manager Career Profile | Job Description ...
Public relations managers typically do the following:
Write press releases and prepare information for the media
Identify main client groups and audiences and determine the best way to reach them
Designate an appropriate spokesperson or information source for media inquiries
Help clients communicate effectively with the public
Develop their organization's or client's corporate image and...
Date: 2017-03-10 06:24:37
Website:
https://www.truity.com
Related topics : social media public relations / social marketing public relations / social media management company business plan / social media relations job description / social media marketing manager job description
#Fail: The Misuse of Social Media in the 2012 US Presidential Campaign
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Ajoutée le 2 juil. 2012
Jonathan Chavez, Director of Analytics at SocialSphere an insight-based strategy company, delivered a public lecture titled #Fail : The Misuse of Social Media in the 2012 US Presidential Campaign. Jonathan was visiting Ireland as part of a US Department of State funded program run through the Boston College Irish Institute.
Ever since President Barack Obama won the US Presidency...
Website:
youtube.com
Related topics : failed social media campaigns 2012 / failed social media marketing campaigns / failed social media campaigns / best social media campaigns 2012 / social media impact on political campaigns
Importance of Social Responsibility & Ethics | eHow
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The importance of social responsibility and ethics is largely subjective. Economist Milton Friedman wrote, in an article for the New York Times Magazine, that the sole purpose behind social responsibility in business is to increase profits. Where there is no potential for profit, philanthropy is comparable to theft from the stakeholders in the corporation. Whole...
Website:
http://www.ehow.com
Related topics : importance of social responsibility and ethics in marketing / difference between ethics and social responsibility in marketing / corporate social responsibility and ethics in marketing / social responsibility and ethics in marketing / corporate social responsibility as a marketing tool
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