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The Influence Of Social Media On The Buying ... - UK Essays
The Influence Of Social Media On The Buying Behavior Media Essay
Published:
Last Edited:
23rd March, 2015
This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.
The objective of this project is to study the influence of social media on the buying behavior of the people. The main focus of this study is to understand the buying...
Date: 1970-01-01 00:00:00
Website:
https://www.ukessays.com
Related topics : social media networking websites / conservative social media networks / social media network definition / social media network marketing services / social media network marketing
Nielsen to Launch 'Social Content Ratings' With ...
Social Content Ratings."
Nielsen's Social Content Ratings will be the first solution to measure aggregate-level program-related conversation on Facebook and Twitter, including posts shared with friends and family, with followers, and publicly. The expanded ratings are slated for commercial availability in the first half of 2016 and will be made available in all markets where Nielsen Twitter TV...
Website:
http://www.nielsen.com
Related topics : social media tv ratings / social media content management system / social media content / social network content management system / social media rating system
Mediaknowall AS&A Level Key Concepts — Audience
Search Keywords
Audience
Audience theory provides a starting point for many Media Studies tasks. Whether you are constructing a text or analysing one, you will need to consider the destination of that text (i.e. its target audience) and how that audience (or any other) will respond to that text.
Remember that a media text in itself has no meaning until...
Website:
http://mediaknowall.com
Related topics : social media audience research / social media audience / mass media in social life / social media flow of information / research social media
7 Best Practices of Cause Marketing on Social Media
Categories: Internet Marketing , Social Media
This week Twitter reported on two new campaigns being promoted by big brands on their network. One was from Clorox who is using Twitter to bring safe drinking water to Peru . The other from Budweiser, promoting responsible drinking to millennials . While the former may seem more altruistic than the latter, we nonetheless see two recent examples of...
Website:
http://www.standardmarketing.com
Related topics : social media cause marketing / social media marketing campaign examples / social media marketing campaign plan / social media marketing campaign 2014 / social media marketing campaign
Uses and gratifications theory - Wikipedia
Uses and gratifications has, almost since its inception, been viewed by some as the Pluto of communication theory, which is to say critics argue that it does not meet the standards necessary to be theory. Critics argue that it instead is more of an approach to analysis or a data-collecting strategy. [59] Among the criticism most commonly raised in academic literature:
Gratifications are more...
Date: 2017-02-18 15:46:21
Website:
https://en.wikipedia.org
Related topics : mass media use and social life among internet users / social media release examples / social media terms of use / why use social media / using social media
PhD Curriculum, Doctoral Program - The Paul Merage School ...
Required Coursework
The Paul Merage School of Business doctoral program coursework in Phase I will consist of both Area- and School-wide courses. The area faculty determine the area's course requirements. Students have the opportunity to choose from an array of available courses offered through the Merage School, UC Irvine department schools or at other UC campuses as part of the...
Website:
http://merage.uci.edu
Related topics : using social media to conduct market research / using social media as a market research tool / social media marketing for business schools / using social media for marketing research / social media market research tool
Allgo Social | Social Networking Agency
We know the Power of Social Media
The power of social media is the capability to connect people through technology. The understanding of how social network technology operates magnifies that power. We help you and your business unlock social networks to leverage them as assets for your online presence.
With specialized technology, social media platforms allow you to extend your reach to a larger network of people. Utilizing social networks inherently increases brand awareness, promotes marketing, enhances industry research capabilities, helps organize, community building and...
Website:
http://allgosocial.com
Related topics : social media agency network / social media network marketing services / social media network marketing / social media network / online business social network
About us | National Institute of Economic and Social Research
The National Institute of Economic and Social Research is Britain's longest established independent research institute, founded in 1938. The vision of our founders was to carry out research to improve understanding of the economic and social forces that affect people's lives, and the ways in which policy can bring about change. Over seventy-five years later, this remains central to NIESR's ethos....
Date: 2017-03-10 09:21:29
Website:
http://www.niesr.ac.uk
Related topics : social issues in media economics / social network analysis research papers / social network analysis research / social media audience research / social media in education research
EngageORM – Australia's leading Online Reputation ...
Fiona Telford, Social Media Adviser, South East Water
"Gerry has been a great ongoing contact assisting me in the world of social and digital media. His guidance and expertise helped me to establish and maintain a successful social media program for Victoria Police, and move forward to other challenges including my current position at SE Water. He's always up with the latest technology and social...
Website:
http://www.engageorm.com
Related topics : social media tools for pr professionals / online pr social media / social media and technology tools for research / pr social media speaker / social media in pr
B2B Social Media Case Study | CustomerThink
I am always on the lookout for case studies, success stories and examples of successful B2B lead generation that I can share on my blog. I shared with you a TD Bank case study in my recent post on the 5 Laws of of Real Social ROI and that led to some interesting conversations with my peers in the industry.
Today, I'd like to share another case study which caught my attention because it goes...
Website:
http://customerthink.com
Related topics : b2b social media case studies / social media roi case study / b to b social media case study / social media viral marketing campaign / social media marketing campaign plan
How 'The Medium is the Message' with Social Media
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Blogging, Linkedin, Twitter
Those who have completed a degree in Communication Studies are all too familiar with the phrase, "the medium is the message", by the famous Marshall McLuhan . Although McLuhan did not propose his theory in our era of the internet and social media, we can still draw important conclusions when applying his theory to our current communication...
Date: 2017-03-10 01:19:37
Website:
http://www.vapartners.ca
Related topics : social media platforms for marketing / social media platforms for business / social media marketing messages / b2b social media platforms / free social media platform
Benefits of internet and social media | ReachOut Professionals
Benefits of internet and social media
Resource |
778 people have found this helpful
The internet and social media provide young people with a range of benefits, and opportunities to empower themselves in a variety of ways. Young people can maintain social connections and support networks that otherwise wouldn't be possible, and can access more information than ever before. The...
Website:
http://au.professionals.reachout.com
Related topics : how many people use social networking sites / service provider social network / social service research network / online social network services / social network hosting service
Masters in Digital Marketing | Top Universities
Masters in Digital Marketing
87 shares
It covers many bases and goes by various names - online marketing, digital marketing, e-marketing, internet marketing - but whatever you call it, this is without question one of the most important sectors for anyone involved in marketing today. And a�Masters in Digital Marketing�degree will prepare you for many exciting roles in this fast-changing and...
Date: 2017-03-10 03:17:19
Website:
https://www.topuniversities.com
Related topics : master in digital & social media marketing / digital media marketing plan / digital media marketing strategy / digital media marketing courses / digital media marketing degree
How to Use Social Media Marketing Sites to Promote Your ...
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How to Use Social Media Marketing Sites to Promote Your Business
By Larisa Redins
Tweet Comments9
While some small business owners still think that social media is just a "trend," social media marketing has proven to be an excellent and cost-effective way to promote your small business. After all, social media allows you to...
Website:
http://www.moneycrashers.com
Related topics : advantages of social media marketing for small business / social media marketing ideas for small business / social media marketing small business / social media sites for business promotion / social media marketing business opportunity
Social media addiction is a bigger problem than you think ...
Social media addiction is a bigger problem than you think
Can't stay away from social media? You're not alone; social networking is engineered to be as habit-forming as crack cocaine.
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Contributing Columnist, Computerworld | Dec 14, 2015 3:11 AM PT
Credit: Thinkstock
Inside Google's Loon and...
Website:
http://www.computerworld.com
Related topics : make your own social networking site like facebook / new social networking sites like facebook / how many people use social networking sites / top social media networking sites / social media network sites
Pikle social media marketing, web design, performance ...
What social media platforms do you manage?
The internet has over 3 billion users and 2.3 billion are active on social media with an average of 5+ social media accounts. The world at work is changing and there is more noise than ever suppressing your message. Our team works with you to create visually engaging content to reach, engage and connect with your target audience and showcasing your brand. We currently work with clients utilizing Facebook, Instagram, Twitter, SnapChat, YouTube, LinkedIn and are always watching new platforms (i.e. Periscope, WhatsApp, Line, YikYak) to determine new opportunities...
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Digital Marketing Agency Chennai, Social Media Services ...
Digital marketing training with practical sessions for corporates as well as individuals.
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echoVME - Award Winning Social Media Agency in India
Allow us to make your transition easier, with step by step professional guidance. Making your presence felt in the age of digital marketing revolution may be a daunting task but at...
Website:
http://www.echovme.in
Related topics : digital media marketing jobs in india / digital media marketing agency / digital media marketing strategy / digital media marketing plan / digital media marketing
Social Media Calendar - CoSchedule Blog
Want to use Click to Tweet on your blog?
While some of this is more about creating awesome content in the first place, this is the backbone on which you'll build your social media calendar. But without sharing good content in the first place, why would anyone want to interact with you?
2. Figure Out What Content Works For Specific Social Networks
Some content lends itself better for certain...
Website:
http://coschedule.com
Related topics : business using social media / social media network where friends share / social media types of content / using social media for marketing research / using social media marketing
Media psychology - Wikipedia
History[ edit ]
The field of media psychology started in the 1950s when television was becoming popular in American households. The psychologists were concerned about the children and their television viewing. For example, researchers began to study the impact of television viewing on children's reading skills. Later, they began to study the impact of violent television viewing on children's...
Date: 2017-03-09 15:08:45
Website:
https://en.wikipedia.org
Related topics : social psychology media / mass media use and social life among internet users / social cognitive theory media / social media theory / emerging social media technologies
Inbound marketing - Wikipedia
Description[ edit ]
Inbound marketing provides information, an improved customer experience and builds trust by offering potential customers information they value via company sponsored newsletters, blogs and entries on social media platforms. [3] [1] [4] [2]
Marketing strategist David Meerman Scott says that inbound marketing allows marketers to "earn their way" into a customers awareness rather...
Date: 2017-03-07 18:55:21
Website:
https://en.wikipedia.org
Related topics : companies that use social media marketing effectively / search engine marketing social media / using social media as a market research tool / new trends in social media marketing / social media market research companies
Mike Salvaggio – Ask the Reputation Management Expert
Mike Salvaggio - Ask the Reputation Management Expert
Mike Salvaggio - Ask the Reputation Management Expert
In this latest edition of " Ask the Reputation Management Expert ", we get to talk with Mike Salvaggio who has a decade of experience in the world of SEO and helping individuals and brands of all sizes rank higher in the search results to better control their online reputation.
Owning the...
Website:
onlinereputation.com
Related topics : social media online reputation management / social media branding for business / online reputation management expert / social media reputation management / social media and reputation management
5 MARKETING MANTRAS FOR COACHING CLASSES | Classpro Blog
In the wake of competitive entrance examinations and professional courses, students are gripped by an 'All India Phenomenon' called The Coaching Classes (Industry). Almost unavoidable in today's times, coaching classes are no longer an option but a necessity. With a growth rate of about 35% in the past six years, coaching classes are becoming a part of a child's daily routine.
No wonder that in...
Website:
http://blog.classpro.in
Related topics : social media marketing business opportunity / social media marketing for business schools / free social media marketing tool / social media marketing messages / free social media marketing online course
6 Stages for Social Media Influencer Engagement
Do you know who the key influencers in your industry are?
What is your strategy for finding and engaging with these influencers on social media?
or...
... do you not bother with them at all?
Influencers in your industry who are active on social media are likely to have a large following and can help you attract a new audience for your products and services....
...if you build a relationship with...
Website:
http://www.razorsocial.com
Related topics : media and social influences / social media audience engagement / social media engagement / social media monitoring tools free / social media monitoring tools
How To Do Direct Marketing That's Not Annoying - Business ...
Internet, or online, marketing.
Direct Mail
In the United States, the roots of Direct Marketing can be traced to Benjamin Franklin who used Direct Mail to market Poor Richard's Almanac throughout the American colonies starting in 1732. Direct Mail continued to flourish with the creation of the Montgomery Ward catalog in 1872 and the Sears catalog in 1888. These catalogs were popular since...
Website:
http://www.businessinsider.com
Related topics : companies that use social media marketing effectively / direct marketing media channels / advantages of using social media for market research / direct marketing media strategy / using social media for marketing research
What can uses and gratifications theory tell us about ...
This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei
Of the couple dozen theories that aim to explain how mass media impact society, how many of them are still valid today, when mass media is slowly metamorphosizing into social media? Or, in other words, if there has been a shift from one-to-many, to many-to-many...
Website:
http://matei.org
Related topics : universities using social media / why use social media / using social media / different types of social media users / social media needs analysis
Social Media’s Impact on Relationships | Psych Central
Human beings yearn for connection and belonging. Numerous studies have linked social support to positive mental health. Additional studies have cited the negative emotional impact of loneliness. Research has further revealed people with fewer social relationships die earlier on average than those with more social relationships. Yet with the rise of social media, there are concerns many people...
Website:
https://psychcentral.com
Related topics : social media impact on relationships / social networking negative impact on relationships / social media network sites / social media connection / new social media sites 2014
Social Media Agency for Davids - Born Social
Creative
WHAT WE DO
We believe for Davids to stand out on social media they need access to specialists. Our five teams use their unique combination of talent, knowledge and experience to deliver just that.
Strategy
We are the research and insights engine that drives every decision Born Social makes with you. We work behind-the-scenes with all our teams to make sure that all our work is delivering...
Website:
http://www.bornsocial.co.uk
Related topics : brands using social media / social media brand management / social media work / social media needs / why use social media
Fundamental Media - Financial Specialist
Since it was founded in 2003, Fundamental Media has grown substantially becoming a leading specialist in media consultancy and advisory services. With a global reach from the UK and Europe, Asia and the Middle East to the Americas, Fundamental Media works exclusively across the financial industry providing media intelligence, planning and buying.
WHO WE ARE
LOCAL KNOWLEDGE, GLOBAL...
Date: 2017-03-07 17:46:18
Website:
http://fundamentalmedia.com
Related topics : social media marketing industry report / social media market research companies / social media management company business plan / social media marketing industry / social media market research tool
Infegy Atlas: Social Media Listening and Intelligence
Discover and research lifestyle-based audience segments
Ever wonder what else people who discuss a brand or subject are interested in?
Infegy Atlas segments social media authors into lifestyle-based categories to tell you what the people mentioning the subject you're researching are most passionate about.
Industry...
Date: 2017-03-08 21:38:11
Website:
http://infegy.com
Related topics : social media audience research / social media report / social media audience segmentation / social media listening command center / social media listening center
What Is Digital Marketing? - blog.hubspot.com
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
The reality is, people spend twice as much time online as they used to 12 years ago . And while we say it a lot, the way people shop and buy really has changed,...
Website:
https://blog.hubspot.com
Related topics : digital media marketing meaning / digital media marketing plan / digital media marketing strategy / digital media marketing / marketing digital
Explaining the Benefits of Online vs. Print Media: Show Me ...
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As PR professionals, we have all been in meetings with clients, both new and old, where the first outlets they describe as their "home runs" are print publications like Good Housekeeping or the New York Times.�While these magazines and newspapers remain a crucial part of any PR strategy and campaign, they are steadily being eclipsed by their online counterparts and new Internet-only media.
A...
Website:
http://www.blastmedia.com
Related topics : online pr social media / social media vs traditional pr / integrated marketing communications social media / social media vs traditional marketing research / social media online marketplace
Social Media: What are the advantages and disadvantages of ...
ENTIRE SITE
HR Q&As
Social Media: What are the advantages and disadvantages of social networking sites? What should we include in a policy?
�
Reuse Permissions
Page Content
When it comes to social networking in the workplace, there is no one-size-fits-all approach. The benefits of social networking platforms vary based on platform type, features and the company itself.
Social networking...
Date: 2017-03-10 07:59:54
Website:
https://www.shrm.org
Related topics : employee personal social network policy / social networking policies for employees / employee social networking policy / social network policy for employees / social networking policy for employers
Social Media Advertising Services - #1 For Traffic, Sales ...
Results
What type of results can I expect?
The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.
How much traffic can I expect?
The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising...
Website:
https://www.lyfemarketing.com
Related topics : social media management services pricing / social media management services / social media advertising campaigns / social media management software reviews / social media brand management
Releasing an Album: The Musician’s Guide to Marketing ...
Press & Promotion
Shows
If you didn't get the chance to read through Part 1 we encourage you to please do so before reading this.
1 & 2. TIMELINE AND RELEASE
We have condensed these 2 elements as they go together like cookies and milk.
Plan some milestones starting two months before the release date, and have some benchmarks for at least one month after the album comes out. Here is how this...
Website:
http://cyberprmusic.com
Related topics : social media press release distribution / social media press release example / social media press release / using social media for pr / new social media sites like facebook
How to Maximize Your Mobile App Marketing with Social Media
Join over 16 million other readers that have been educated and inspired to transform their life and business
As Featured In
Alon Even
Long days. Even longer nights are behind you. You and your development partners have created the app of your dreams and one that you hope will be a smash hit on Google Play and the Apple App store.
You've done your homework. You've studied your target audience....
Website:
http://www.jeffbullas.com
Related topics : free social media marketing apps / social media marketing apps / using social media as a market research tool / organizations using social media marketing / affiliate marketing using social media
What is social marketing? | The NSMC
Segmentation
Methods mix
These benchmark criteria are not just a tick-box checklist, but concepts that work together to make social marketing programmes more effective. For more information, download our� Big pocket guide to social marketing .
1: Clear behavioural goals�
Influence specific behaviours, not just knowledge, attitudes and beliefs.�
Set clear, specific, measurable and time-bound...
Date: 2017-03-10 07:30:37
Website:
http://thensmc.com
Related topics : using social media as a market research tool / using social media to conduct market research / social media market research tool / criticisms of social media marketing / concept of social media marketing
Nielsen Launches ‘Nielsen Twitter TV Ratings’
Metrics include first-ever measure of how many people view TV-related Tweets
New York - Oct. 7, 2013 - Today Nielsen, a global information and measurement company, announced the commercial launch of Nielsen Twitter TV Ratings, the first-ever measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only "authors"--the number of people...
Website:
http://www.nielsen.com
Related topics : social media tv ratings / social media market research companies / using social media to conduct market research / social media audience engagement / social media marketing twitter
Seminar Topics with PPT on Latest IEEE Technical Topics
MBA Seminar Topics
Tips to choose winning topics and enhance presentation skills
While selecting topics, first thing that comes to the mind of the presenters is "How to give an effective paper presentation ?". At a granular level, answer to these questions depends on multiple parameter's. Success of seminar depends right from choosing the best topics, finding right materials to make a PPT,...
Date: 2017-03-10 08:51:19
Website:
http://a4academics.com
Related topics : social media audience engagement / social media audience research / social networking ieee papers / b to b social media case study / social media audience profile
How fleets use social media to recruit, retain drivers
Social media has become an essential strategic tool for influencing a market audience's habits. The point of using Facebook - at least for transportation companies - is to become part of the existing social habits of drivers, customers and other prospects.
Driver recruiting
Drivers are a fleet's primary Facebook audience. More than 96 percent of company drivers have a Facebook account, according...
Website:
http://www.ccjdigital.com
Related topics : using social media as a market research tool / using social media for recruitment / companies that use social media marketing effectively / companies that use social media effectively / using social media for marketing research
How to Promote Your Music | New Artist Model
How to Promote Your Music
The internet has opened up endless possibilities, and, while that may seem daunting, it really allows you to experiment and let your creativity run wild! The key is to learn from the promotions you run, make changes, and fine-tune them to your unique career. Let's take a look at some basic strategies you could be using to promote your music right now.
1. Live Music...
Website:
http://newartistmodel.com
Related topics : social media promotion tools / social media promotion for musicians / social media promotion strategy / using social media as a market research tool / social media promotions examples
COURSE SYLLABUS - Digital Marketing Training Course ...
SEARCH ENGINE OPTIMISATION (SEO)
(Grp 2 Session 5, Tuesday 9am - 11am; Grp 1 Session 6, Tuesday 11.20am - 1.30pm)
Search Engine Optimisation (SEO) is concerned with the search results provided by Google and other search engines to their users. These are the main body of links generated when the user searches for information using key words or phrases. The links are ranked by relevance by each of...
Date: 2017-03-02 09:10:29
Website:
sites.google.com
Related topics : companies that use social media marketing effectively / digital media marketing courses / master in digital & social media marketing / search engine marketing social media / social media and internet marketing training
Internship Opportunities at NBC 5 and Telemundo Chicago
Internship Opportunities at NBC 5 and Telemundo Chicago
Read about internship opportunities at NBCChicago
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NBCChicago.com
Become a NBC 5 Chicago and Telemundo Chicago intern and learn broadcasting and digital from our world-class teams!�
NBCUniversal is one of the world's leading media and entertainment...
Date: 2017-03-10 06:36:04
Website:
http://www.nbcchicago.com
Related topics : social media market research companies / using social media to conduct market research / using social media as a market research tool / using social media for marketing research / social media monitoring for market research
Online Masters in Marketing - MS Marketing Communications
Leadership & Management
Build and supervise a marketing communication team of top talent, ensuring the right people fill the right roles
Provide direction to functional units within marketing communication, ensuring each unit is aligned with overall goals
Tap into team members' natural motivators, maximizing their potential for success
Manage the daily activities and performance of employees,...
Website:
http://www.franklin.edu
Related topics : integrated marketing communications social media / using social media as a market research tool / marketing communications social media / using social media for marketing research / social media market research tool
Social marketing - Wikipedia
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.
Social marketing applies a "customer oriented" approach and uses the concepts...
Date: 2017-03-05 15:56:19
Website:
https://en.wikipedia.org
Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler
Introducing RACE: a practical framework to improve your ...
The RACE Digital Marketing Planning Framework
We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don't have a marketing strategy. In this post, first published in July 2010 and since updated with the a new summary of digital marketing KPIs you should track, we show how you can simplify your measurement and reporting through...
Website:
http://www.smartinsights.com
Related topics : digital media marketing plan / digital media marketing strategy / free social media marketing plan template / digital media marketing meaning / digital media marketing courses
The Sociology of the Internet and Digital Sociology
The sociology of the internet is a subfield of sociology in which researchers focus on how the internet plays a role in mediating and facilitating communication and interaction, and on how it affects and is affected by social life more broadly. Digital sociology is a related and similar subfield, however researchers within it focus on such questions as they pertain to the more recent technologies...
Website:
http://sociology.about.com
Related topics : identity social networks and online communication / digital identity social media network / social media impact on communication / social media impact on politics / social media and technology tools for research
Media (communication) - Wikipedia
Evolution[ edit ]
The word media is defined as "one of the means or channels of general communication in society, as newspapers, radio or television." [1]
The beginning of human communication through designed channels, i.e. not vocalization or gestures, dates back to ancient cave paintings , drawn maps , and writing .
The Persian Empire (centred on present-day Iran ) played an important role in...
Date: 2017-03-10 07:48:01
Website:
https://en.wikipedia.org
Related topics : role of mass communication media in social life / social media changed communication / social media impact on communication / social media types communication / articles about social media communication
Social Marketing Basics Nancy Hoddinott Manager, Social ...
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Social Media, Political News and Ideology | Pew Research ...
By Amy Mitchell , Jeffrey Gottfried , Jocelyn Kiley and Katerina Eva Matsa
The advent of social media has opened up new ways for people with similar interests to find, share and talk about news - including news about politics - with friends and colleagues.
Facebook is now a widely-used source for news about government and politics. Nearly half (48%) of the panelists say they accessed news about...
Website:
http://www.journalism.org
Related topics : new social networking sites like facebook / political social networking sites / new social media sites like facebook / social media sites like facebook / block social networking sites while studying
Study on the impact of marketing through social media ...
Study on the impact of marketing through social media, online games and mobile applications on children's behaviour
Children spend increasing amounts of time online, and television has to a great extent been replaced by Internet both as an information source and a leisure activity among youngsters. The Internet has also overtaken television as the medium for advertising in Europe, and children...
Date: 2016-11-23 08:59:23
Website:
http://ec.europa.eu
Related topics : social media online marketing / advertising internet marketing media online / online media marketing and advertising / online media marketing & advertising / social media marketing best practices