Westpac missed a big social media opportunity by failing ...

Link

Illustration: John Shakespeare 

Westpac did not impress the Twitterati with its recent social media campaign which culminated in the vaguely detailed announcement on Wednesday of its tie up with Airbnb to aid the Australians with the home ownership process.

The campaign, called "Spare, Spare Room" included lame tweets from Westpac's corporate account like: What if there was @airbnb_au?...

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Website: http://www.smh.com.au

Related topics : missed social media opportunity / failed social media campaigns 2012 / failed social media campaigns 2014 / failed social media marketing campaigns / failed social media campaigns

Marketing Campaign Definition | Investopedia

What is a 'Marketing Campaign'

Marketing campaigns promote a product through different media, including television, radio, print and online platforms. Campaigns don't have to rely solely on advertising and can also include demonstrations, word of mouth and other interactive techniques. Businesses operating in highly competitive markets may initiate frequent marketing campaigns and devote...

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Date: 2017-03-10 06:45:05
Website: http://www.investopedia.com

Related topics : social media marketing campaign examples / examples of social marketing campaigns / social media marketing campaign / media marketing campaign / successful social marketing campaigns

Web Design Dubai, Digital Marketing Agency Dubai UAE ...

A Dubai Web Design Company that Provides Results Driven Marketing Solutions

Dubai Monsters is a web design Dubai agency that proudly provides its customers with attractive and persuasive web designs that will help them to explore new markets for their business. A highly professional team of web designers creates an outstanding mockup for your website. Our talented programmers are always there to...

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Website: https://dubaimonsters.com

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Digital Intelligence - Digital marketing research and news ...

Coca-Cola entrusts AI to generate next ads

Coca-Cola is testing how AI can be used for content creation, swapping human creators with software.

NHS uses Snapchat to attract new recruits during National Apprenticeship Week

The NHS, the UK's largest employer, is turning to Snapchat for a social media campaign aimed at attracting...

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Website: http://www.digitalstrategyconsulting.com

Related topics : social media marketing campaign / social media campaign

Affordable SEO Services | Cheap SEO Packages | SEO Pricing

Basic SEO Package - $295/month

Our beginner package, great for micro-websites and smaller businesses, that want to start marketing online but are limited by a lower budget. This package includes everything a new website needs to become search engine friendly and achieve initial ranking positions for up to 25 keywords in lower competition niche markets. The Basic option includes all the basic...

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Website: http://www.orange-county-seo.com

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Local Search Group | Houston Digital Marketing Company

Local Search Group is a top-notch Houston digital marketing company that will work to understand your organization's unique needs and create a web marketing plan designed to increase your customer base. Our professional team will build online marketing campaigns to boost traffic to your website while generating online leads and brand exposure. Our custom algorithms deliver...

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Website: http://www.localsearchgroup.com

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12 Proven Steps to Successful Giveaway Campaigns

Giveaway campaigns are great for getting people talking about your brand. But it's the perfect giveaway that sparks dynamic growth we're all seeking!

Creating the perfect giveaway doesn't have to be hard. There are proven tactics you can use today, no matter how large or small your reach is, to drive traffic, attract new fans and followers, capture leads, and generate new top-line sales.

Just...

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Website: http://growthhackingpro.com

Related topics : new social media sites like facebook / social media sites for business promotion

Deeply.Social - Home

A dedicated team, at your beck and call.

Your own dedicated Creative Director

Your own dedicated Strategy Director

Account manager

Your dedicated Creative Director's aim is to build a profound understanding of your business, and align that understanding with all of the content and activities which we do for you.

Answerable for the commercial outcome of your social media campaigns, your...

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Date: 2017-02-13 15:02:02
Website: http://www.deeply.social

Related topics : social media campaign / post social media strategy / social media strategies / social media strategy

24 Things to Consider When Designing and Developing a ...

March 05, 2014 Seth Rand

From functionality and appearance to navigation and coding integrity, a lot goes into creating an eye-catching, user-friendly website. It doesn't end there, either. Web developers and designers must work together to produce websites that will be located by search engines, engage customers, and stimulate conversions. Whew! That's a lot of pressure. Fortunately, the...

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Date: 2017-03-10 08:19:18
Website: http://www.socialmediatoday.com

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Monthly Reputation Management Packages

A full service reputation management

company that offers you an affordable way

to build and repair your online reputation

with minimal fees. Most Reputation Management Firms require large upfront fees and ongoing fees that add up to thousands of dollars over the course of a reputation...

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Date: 2016-03-09 20:26:51
Website: http://www.reputationfriendly.com

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Social Media Strategy |authorSTREAM

Social Media Strategy ?

PowerPoint Presentation:

Conversations ...and conversations ! « Markets are conversations  » « Markets are getting smarter, more informed , more organized. » « People in networked markets have figured out that they get far better information and support from one another than from vendors. » « The networked market knows more than companies do about...

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Website: http://www.authorstream.com

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Five social engineering scams employees still fall for ...

Five social engineering scams employees still fall for

Email a friend

Use commas to separate multiple email addresses

From

Your message has been sent.

Sorry

Contributing Writer, CSO | Sep 21, 2016 3:32 AM PT

Credit: Thinkstock

Ransomware roundtable: Is this the new spam?

You've trained them. You've deployed simulated phishing tests. You've reminded your employees countless times with posters and...

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Website: http://www.csoonline.com

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Social Justice Coalition: Social Audit Network Coordinator ...

Social Justice Coalition: Social Audit Network Coordinator

The Social Justice Coalition (SJC) is a grassroots social movement campaigning for safe, healthy and dignified communities, driven by our vision of advancing the constitutional rights to life, dignity, equality, freedom and safety for all people, but especially those living in informal settlements across South Africa.

The SJC seeks to...

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Date: 2017-03-10 09:20:49
Website: http://www.ngopulse.org

Related topics : social justice network south africa / social audit network / social justice network / social network community manager / social network community of practice

Forever Digital | Marketing & Social Media Agency Manchester

Forever Digital is a leading independent digital brand agency with a core client base in sport, leisure, fashion and lifestyle.

Manchester's brand focused creative, social media and digital marketing agency

Forever Digital is an award winning digital agency based in the heart of Manchester's creative hub, the Northern Quarter.

With a heritage of being Manchester's most renowned social media agency, Forever's creative spectrum stretches from web design to the...

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Website: https://www.foreverdigital.co.uk

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Marketing Proposal Template - Download Free Sample

Prepared for: [Client.FirstName] [Client.LastName] [Client.Company]

Prepared by: [Sender.FirstName] [Sender.LastName] [Sender.Company]

1. Executive Summary

The following marketing proposal presents the results of extensive analysis, study of market trends, and application of specifics unique to [CLIENT BUSINESS]. We believe our proposal provides a complete marketing strategy which will culminate...

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Website: https://www.pandadoc.com

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10 Day Marketing Plan To Launch An App - Business 2 Community

One of the most exciting as well as the scariest time in the life of App Entrepreneurs is when they are about to launch a new app.

While working at a startup in Silicon Valley, when we were about to launch our first app we stayed awake the whole night trying to make sure that we were ready for the thousands of customer emails which we were going to get the next day and trying to be prepared for...

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Website: http://www.business2community.com

Related topics : free social media marketing apps / social media marketing apps / free social media marketing plan template / social media marketing plan template excel / social media marketing plan template

Pam Perry PR & Branding Solutions

Hi, I'm Pam Perry and I Show Authors, Speakers, and Entrepreneurs Cost Efficient Ways to Build Their Brand and Shine Online Like a Superstar

Whether you want to share your message with the world, increase book sales, or use the latest social media and PR strategies to "get out there," you're in the right place.

As your PR Coach, I will share with you strategic and effective ways to leverage new...

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Date: 2017-03-10 08:57:53
Website: http://www.pamperrypr.com

Related topics : companies that use social media marketing effectively / using social media for pr / leverage social media marketing

Web Design Dubai | Social Media UAE | Website ... - Grafdom

Founded in 2005, Grafdom is headquartered in Dubai (UAE) and is recognized as one of the leading digital media companies in the Middle East with expertise in Web Design, Social Media Marketing & Video Production. The agency designs dynamic websites, manages viral...

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Website: http://www.grafdom.com

Related topics : best social media website design / social media marketing agency dubai / social media marketing websites / social media viral marketing campaign / social media marketing agency

Communities — Voices and Insights - Washington Times

For Infiniti fans, the automaker debuted the Q50 and QX80 Signature editions at the Chicago Auto Show earlier this month with an eye toward offering stronger engines and sexier, sure-to-be- noticed wheels.

Shares

By W. Scott Lamb

Everyone who uses social media has a Klout score, tabulated by Klout.com based on an algorithmic look under the hood of all their social media presence and influence. Raw numbers of "likes" and "followers" aren't the ultimate barometer....

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Date: 2017-03-10 06:59:19
Website: http://www.washingtontimes.com

Related topics : universities using social media / why use social media / using social media / online social media / media and social influences

Marketing Trends for 2014 and into 2015 - Smart Insights ...

So, it seems as if the three core areas of investment in marketing for 2014 are likely to continue to be Mobile and Content Marketing and Big Data in many businesses. The most significant change is in mobile marketing where there is a decline in popularity, perhaps suggesting a realisation of the difficulty of encouraging customers to buy rather than browser via this channel.

But, I would like...

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Website: http://www.smartinsights.com

Related topics : social media marketing trends 2014 / social media marketing trends 2013 / social media marketing future trends / social media marketing trends 2015 / latest trends in social media marketing

Social Media Training Courses | Jellyfish Training

Google Analytics, Google Tag Manager, Social Media Standard

Sesame Street

We worked with Sesame Street to deliver a variety of bespoke, private training sessions. We delivered Social Media training to provide quick wins and longer term objectives to help Sesame Street's digital team improve their social presence. We also provided Google Analytics and Google Tag Manager training to help enhance...

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Website: jellyfish.co.uk

Related topics : social media training / social media analytics market research / social media terms of use / social media analytics

Marketing Intelligence, Marketing Practices, Resource ...

The State of Global Programmatic

Having transformed advertising markets and practices within the U.S., the programmatic revolution is already well underway in the rest of the world. Using data and interviews, this white paper explores the state of global programmatic today, including the strategies and tools that will help marketers drive growth.

Social Media: What You Need to Know to...

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Website: http://brandedcontent.adage.com

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Marketing Mix (4p's) - Promotion and Promotional Strategies

Communication through mass media, the firm will usually pay for this type of communication.

Public Relations

Developing a positive relationship between the organisation and the media and the public. Good public relationships involves not only creating favourable publicity through the media but also involves minimising the impact of negative situations.

Sales Promotion

Promotions designed to...

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Date: 2016-06-21 12:32:07
Website: http://learnmarketing.net

Related topics : social media promotion strategy / social media promotion mix / social media marketing strategy for schools / social media marketing strategy example / advantages of social media marketing strategy

Ford takes to social media to defend itself against Trump ...

Ford takes to social media to defend itself against Trump's debate remarks

Latest News

A Ford logo is pictured at a store of the automaker, in Mexico City, Mexico, on April 5, 2016.

Edgard Garrido/Reuters/File

View Caption

of

A nontraditional fact checker was on social media during and after the presidential debate Monday night.

Ford Motor Company and its employees took to Twitter and Facebook to...

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Date: 2017-03-10 10:11:34
Website: http://www.csmonitor.com

Related topics : social media company / social media companies / social media twitter / post social media world / small world social media

Social Media Management Tools For Agencies - Rignite

Collaborate as an Agency Team on Client Accounts

Assign team permissions by social profile for posting and engaging

Chat internally with other agency team members to share best practices

Create Forums for sharing advice, procedures and tips

Get the Industry's...

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Website: http://www.rignite.com

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Hillary Clinton camp was ready to pounce on Donald Trump's ...

In presidential politics, the running mate announcement is traditionally a prime opportunity for campaigns to secure an almost sure media and fundraising bump. Past campaigns typically roll out the announcement with a cross-platform thunderclap strategy: A physical appearance with the candidates together, a precisely timed social media strategy, fact books to tout...

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Website: http://www.cnn.com

Related topics : successful social media campaign / social media strategies / social media strategy / social media campaign

Optimum SEO Essex | SEO Hertfordshire | SEO London | SEO ...

for all UK businesses

Optimum SEO Ltd specialises in developing web solutions for businesses of all sizes

With our office's based in Essex and Hertfordshire, Optimum SEO specialises in developing web solutions for businesses of all sizes, creating bespoke responsive websites for desktop, mobile and tablet devices as well as providing full digital marketing services nationwide.

We provide the highest quality responsive web design and development services and our full SEO functionality constantly ensures that our customers are ranking...

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Website: http://optimum-seo.co.uk

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Freebees - Public Relations Agency Cape Town South Africa

Freebees PR & Marketing provides clients with focused communication to target markets, and sustainable exposure across all traditional and digital media platforms.

Our services cover the full spectrum of consumer media engagement, including media launches,...

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Website: http://www.freebees.co.za

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WAVE INTERACTIVE - SEO For Small Business Sydney

Local Search marketing programs to suit businesses with multiple locations

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Having been in the search marketing industry for more than 15 years, we know what works and what doesn't.

Our tried and trusted local marketing solutions and local SEO methods are what set us apart from the rest.

Our methodology revolves around location-based SEO with a unique blend of on-page SEO, high quality content and ethical link building. All these local marketing solutions utilise geo-targeted keywords to help your business...

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Website: http://waveinteractive.com.au

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Linking Results To Key Performance Indicators Is Like ...

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV.  You have to do it one component at a time .    The first and most important component is identifying success or the most important result and linking the right "Key Performance Indicator" or data point that you will collect along the way to understand if you are making progress...

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Website: http://www.bethkanter.org

Related topics : social media metrics tools / social media metric

Marketing Campaigns | Marketing MO

How Planning for Marketing Campaigns Aligns with Your Brand Strategy

Your marketing campaigns are the vehicles for connecting with your marketplace, to generate leads and sales, and to position you as that certain "something."

Campaign copy and creative should always support your brand strategy and messages, even if you're running a tactical lead generation campaign. They're one of the most...

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Website: http://www.marketingmo.com

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PR Firm - PR Agency - Public Relations Agency of the Year ...

About 5W Public Relations Agency

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5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help them define and achieve their strategic PR goals.

5W Is

Resourceful

Resourceful, innovative, and nimble, 5W works hard, thinks big, and delivers successful results. We are known for needle-moving public relations programs, a...

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Website: http://www.5wpr.com

Related topics : social media public relations / social media crisis communications / social marketing public relations / social media public affairs / social media changed communication

SMG Convonix: Integrated Digital Marketing Solutions (SEO ...

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Website: http://www.convonix.com

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LeadDyno - Easy Affiliate Marketing & Instant Affiliate ...

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& Co-Founder...

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4. Your affiliates can easily share their link on...

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Website: https://www.leaddyno.com

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Advertising, Promotions, and Marketing Managers ...

Advertising, promotions, and marketing managers

9%

Advertising, marketing, promotions, public relations, and sales managers

7%

Note: All Occupations includes all occupations in the U.S. Economy.

Source: U.S. Bureau of Labor Statistics, Employment Projections program

Employment of advertising and promotions managers is projected to grow 5 percent from 2014 to 2024, about as fast as the average for...

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Website: https://www.bls.gov

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Social Action and community Media Production

A social action project is a campaign to raise awareness for a certain cause creating awareness for the cause and acting upon it. The problem is a general problem to more than one person and they interact with the community to help them in a non-profitable way.

There are many techniques that are used in social action videos. A lot of social action video use persuasive language. Persuading is used...

Read more

Date: 2014-10-14 09:23:45
Website: http://socialactionmediaproductionjakekemp.blogsp ...

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CAM Diploma in Digital Marketing - Marketing Tom Media

CAM Diploma in Digital Marketing

July 2016 Assessment: 100% Pass Rate (all modules). 50% A's & 50% B's

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According to Mondo , "The demand for digital marketing professionals is surging, and will rise 38% this year". So, now is the time to sharpen up your digital skills with a recognised qualification. We are one of the...

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Website: http://www.marketingtom.co.uk

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Privacy Policy | Big Fish, Inc.

Big Fish Games, Inc. Privacy Policy

Last modified: December 13, 2016

We at Big Fish have created this Privacy Policy to describe how information is collected, used, and disclosed when you visit or use a Big Fish Offering. By accessing and/or using this Big Fish website or any Big Fish Offering, you are accepting the practices described in this Privacy Policy.

The term "Big Fish" means Big Fish...

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Website: http://www.bigfishgames.com

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Sales pitch examples – AMR Media

Learn how to create a sales pitch that works for you!

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Website: http://www.amrmedia.com

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One World Social Media - Los Angeles Web Desing and ...

Contact Us

Web Design

Establishing a web presence and effectively marketing your website can take weeks or even months of researching different services such as; website designers, developers, website hosting, online marketing, SEO experts, logo designers, and so on. We offer all these web design services and more, so there is no need to use several web design companies. We are a one-stop shop!

We can build any type or size website you require, from small custom designed websites or highly advanced online stores. We also offer lots of help and advice...

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Website: http://www.oneworldsocialmedia.com

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2016 Public Relations Trends: Are You Ready for What # ...

Leave a Comment

Change is inevitable. For the sake of progress, change is absolutely essential.

If you've worked in PR longer than a couple of years you've likely thought about how different your job was two years ago, let alone five or ten years ago. So much has changed about how we do our job and what is expected from us, and it continues to change.

A few months ago PR Newswire asked PR...

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Website: http://www.prnewswire.com

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Klout - Wikipedia

Methodology[ edit ]

Klout measures influence by using data points from Twitter, such as following count, follower count, retweets, list memberships, how many spam /dead accounts are following you, how influential the people who retweet you are and unique mentions. This information is blended with data from a number of other social network followings and interactions to come up with the Klout...

Read more

Date: 2017-03-08 08:11:38
Website: https://en.wikipedia.org

Related topics : social media advertising criticism

Digital Marketing Careers: Job Description, Salary ...

Digital Marketing Careers: Job...

Digital Marketing Careers: Job Description, Salary & Requirements

Individuals interested in a career in digital marketing can be digital sales executives, Internet marketing specialists, search engine optimization (SEO) marketing specialists or digital marketing directors, among other options. Educational requirements can vary according to the position; however,...

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Website: study.com

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Web-Op - Phoenix Marketing Firm - #1 In Arizona

Success From Strategy...

Web-Op teamed up with the country's leading dental cosmetic surgeons to create Dentist Strategies

"Web-Op has brought a new level of knowledge to the dental cosmetic world. Through the success of Dentist Strategies, surgeons collaborate with other dentists and specialists to make great products."

Dr. Steven Roth, DMD

Leading Cosmetic Surgeon to the Stars, founder of...

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Website: http://web-op.com

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Digital Marketing Manager Job Description | Charter Selection

The Digital Marketing Manager oversees the digital marketing strategy for the company.

 

Duties of the Digital Marketing Manager:

Devising strategies to drive online traffic to the company website.

Tracking conversion rates and making improvements to the website.

Developing and managing digital marketing campaigns

Utilising a range of techniques including paid search, SEO and PPC.

Overseeing the social media strategy for the company.

Managing online brand and product campaigns to raise brand awareness.

Managing...

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Website: http://www.charterselection.com

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Pages - Integrated Marketing Communications - 2016 ...

Integrated Marketing Communications

Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning and execution remain a challenge in today's rapidly changing marketing environment..�This program will teach professionals how to create successful IMC plans and will give them a roadmap for effective integration of traditional and newer interactive, social...

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Website: https://www.ama.org

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JAM - Telephone Answering Service

More servicesgo

Telephone Answering

The JAM telephone answering service allows you to focus on growing your business without having to worry about missing important calls. More than 5000 companies already trust JAM to handle their calls. Our Operators are very experienced in handling our clients calls. Our extensive client list includes all types and sizes of businesses from sole traders, SMEs to...

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Website: http://www.jam.co.uk

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Website Design Company & Digital Agency in NYC | BFM

3 Generate Brand Loyalty & Repeat Business

Our digital marketing services are tailored to send targeted traffic to your website & mobile app to generate qualified leads and grow your business.

The first step to growing a brand online is to drive qualified leads to your website or mobile app. Having a user-friendly experience is an important part of any successful business strategy, but...

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Website: http://www.bluefountainmedia.com

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