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Social media analytics - Wikipedia

Seven layers[ edit ]

Social media at a minimum has seven layers of data. [2] Out of the seven layers, some are visible or easily identifiable (e.g., text and actions), and other are invisible (e.g., social media and hyperlink networks).

Textual data (such as Tweets and comments)

Network data (such as Facebook Friendship Network, and Twitter follow-following network)

Actions (such as likes,...

Date: 2017-03-01 19:43:35
Website: https://en.wikipedia.org

Related topics : new social media sites like facebook / new social media sites / most private social media sites / advantages of social media for businesses / audio social media sites

Why Social Media Is Luxury's Best Friend | INSEAD Knowledge

Without embracing social media, luxury brands risk being shut out of conversations about their products. Here are three effective ways to go social.

As a business professor teaching in France and Singapore, I have the privilege of interacting with executives spanning many industries - from food and restaurants to technology, pharmaceuticals, health, transport and luxury.

Invariably, given my...

Website: http://knowledge.insead.edu

Related topics : luxury brands social media presence / luxury brand social media marketing / luxury brands social media / luxury social media strategy / luxury social media marketing

10 Most Visited Social Media Sites In Australia In 2014 ...

10 Most Visited Social Media Sites In Australia In 2014

10. Pinterest Pinterest, the virtual pin board or idea board, has recently added a lot of social capabilities to its platform, including the option to send pins to friends and a chat...

http://www.businessreviewaustralia.com/top10/1478/10-Most-Visited-Social-Media-Sites-In-Australia-In-2014

<p><strong>10 Most Visited Social Media Sites...

Website: http://www.businessreviewaustralia.com

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How Social Media Addiction is Bad for Mental Health ...

One of the greatest chapters in the book of internet is social media. It facilitates our communications with friends and family regardless of location, provides access to information scattered over the web in one place and also promotes new acquaintances. Social media networks have undoubtedly become an integral part of our lives today because they are quite practical and convenient. However, the...

Website: http://socialnomics.net

Related topics : internet social media addiction / post social media in one place / benefits of using social media for business / using social media for marketing research / articles about social media addiction

Why Social Media Advertising Is Set To ... - Marketing Land

Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in May 2005, no one could have predicted that social media advertising revenue would be estimated to reach $8.4 billion in 2015,�just ten years later.

Online advertising is a natural choice for modern businesses, but after the decline of the banner ad ,...

Date: 2017-03-10 00:06:02
Website: http://marketingland.com

Related topics : social media advertising spend / social media advertising campaigns / social media advertising effectiveness / social media advertising / four types of social media users

Social Media Marketing Apps to Save You Hours - nimble.com

Social media management isn't just about posting and liking. If you are a small business owner or a community manager, your daily routine�includes tasks such as social listening for mentions about your brand, engaging with your community, influencers, bloggers, and creating a curating content.�I have written this article to share my experience with managing multiple social media accounts and...

Website: nimble.com

Related topics : social media listening tools free / social media listening tools / free social media marketing apps / social media marketing apps / social media management tools

How to Hire a Content Marketing Manager - Digital Marketer

(SMM) Social Media Manager

(CM) Community Manager

Developing and managing a content marketing strategy that supports organizational goals across all brands and customer avatars, from the top to the bottom of the marketing and sales funnel including [ENTER ORGANIZATIONAL GOALS e.g. Increasing Brand and Offer Awareness, Growing Website Traffic, Generating Leads, Acquiring Customers, Retaining...

Website: http://www.digitalmarketer.com

Related topics : digital and social media marketing manager job description / search engine marketing social media / organizations using social media marketing / smm (social media marketing) ??? / using social media as a market research tool

Facebook: Social Media Guide in Healthcare Marketing

Subscribe to the Healthcare Success Marketing Blog

Join 19,000+...

Date: 2017-03-10 07:02:26
Website: http://www.healthcaresuccess.com

Related topics : articles on social marketing in healthcare / social media marketing guide / social marketing success / social media marketing article / market social media

Social Media Manager - Bizzub.com

or click here for Examples & Reviews

We Manage Social Media for Small Businesses

Some simply don't have the time, skills or financial ability to hire a full time social media manager to manage their social media pages, that's where we come in. For a low monthly flat fee, we do it for you, to create an active presence on social media. Service includes:

Daily Content

We will post content related...

Website: http://bizzub.com

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Social Marketing Firms - Google Sites

Social media services are a popular term nowadays as it plays a crucial role for the promotion of the business both in a global or local market. Advertisement is must for the enhancement of business and to achieve the future goal. Somebody also named it as 'internet marketing' as the medium is through internet. This gave rise to the social media firm that is specialized in creating these websites in a more professional way. They keep a lot of skilled professionals like- SEO analysts, web designers, content writers who as a whole make the websites special and so that the website get a huge traffic. Social...

Date: 2017-03-02 09:10:29
Website: sites.google.com

Related topics : social media networking sites business / internet social media marketing services / social media marketing firm / social media networking websites / social media sites for business promotion

Is Social Media a Good Partnership for Virtual Reality?

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Virtual reality is not just growing in popularity , but as one of the most profitable markets within tech. From gaming to media, almost every industry in tech finds itself as an accessible market to further popularize VR products amongst users.

As so many markets begin to better access themselves to the immersive technology, the question does arise - does social media have what...

Website: http://tech.co

Related topics : social media and virtual reality / media and social reality / social media platforms for marketing / new trends in social media marketing / social media marketing questions

7 Easy Ways to Improve Your Social Media Profile

This post will cover the top 7 considerations when analysing your social profiles, in order for your construction business to benefit from an effective social strategy.

1. Review Your Social Media Objectives

It is easy to forget what your business originally wished to achieve from social media; revise this with your marketing team in order to regain focus on why it was that you chose to engage...

Website: http://www.pauleycreative.co.uk

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Integrating Quantitative and Qualitative Methods in Social ...

Integrating Quantitative and Qualitative Methods in Social Marketing Research

by Nedra Kline Weinreich

Introduction

Traditionally, research in the field of health promotion has followed in the footsteps of its "older brother," medicine. However, the reductionistic model of disease causation cannot adequately describe the complex mechanisms that influence health behavior. Social marketers working...

Date: 2010-12-07 10:20:00
Website: http://www.social-marketing.com

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Social Media: A Buyer's Journey - Steady Demand

We hear it every day. We are trying to do Social Media, BUT...

The CEO does not see the ROI...

The CFO wants to know how many sales are coming from this line item...

Marketing demands to know why resources are allocated to this or that channel...

Support -- Well, they seem to be happy.

The challenge is drawing a correlation to sales, even with traced shortened links. Savvy marketers know how to...

Website: https://www.steadydemand.com

Related topics : social media and the buyer's journey / social media buyers guide / social media marketing buyers / social media buyers / social media branding strategy

The case for—and against—outsourcing social media ...

The case against outsourcing social media

1. Outsourcing is not as personal

This year I read a colleague's new book. When he popped up in my Twitter stream, I congratulated him on his success. Because Twitter is a place to have conversations, I expected him to respond. He didn't; it felt weird.

He had outsourced his Twitter activity to someone who did not have the common sense to say "thanks" upon receiving my tweet. My friend missed the personal engagement the platform offers, as well as the opportunity to build a relationship. Unfortunately, he also created a bad impression.

[RELATED: Master essential social media tools at...

Website: http://www.ragan.com

Related topics : outsourcing social media / social media tools for business / social media platforms for business / social media marketing business opportunity / benefits of social media marketing for business

Go Viral on 7 Social Media Marketing Platforms - Udemy

Go Viral on 7 Social Media Marketing Platforms to your Wishlist.

Go Viral on 7 Social Media Marketing Platforms

Secrets to Increase Profit, Fans, Engagement & Reach on YouTube, Facebook, Pinterest, Twitter, Google+, Quora & Linkedin

4.1 (367 ratings)

Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors...

Website: https://www.udemy.com

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Social Media: Choosing the Best Platform | VerticalResponse

So you want to define a social media strategy for your business ? The place to start is with a full understanding of the most widely-used social platforms, their unique purpose, and whether or not your business will be able to reach its target audience.

Facebook, Twitter and Pinterest all trend highly with small and medium-sized business owners. With the greatest volume of users per month, these...

Website: http://www.verticalresponse.com

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Does agenda setting theory still apply to social media?

Sorin Adam Matei 27 Comments Agenda-setting theory , Business , Donald Shaw , Mass media , Maxwell McCombs , McCombs , media , new york times , Newspaper , Public Opinion Quarterly , Purdue University , Research , Services , Social Media , Social Media Course , united states , Washington Post

Does the old fashioned newsroom still matter? Image via Wikipedia

This is a learning module for the...

Website: http://matei.org

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Social Media Marketing position - Los Angeles, CA, United ...

We are a boutique staffing agency that is looking for Part Time help with our Social Media, blog writing, and/or Search Engine marketing.

This position would be 10 hours a week, working from your...

Website: barefootstudent.com

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Social Media Promotion For Musicians - Bobby Owsinski

Social Media Promotion For Musicians.

Dear Fellow Musicians,

� � Do you wish you had more gigs and could make more money from your music?

� � Are you spending a lot of time on Facebook or Twitter but don't see it paying off, or aren't sure where to start?

� � Does the thought of marketing yourself or your music make your brain lock up?

I'm Bobby Owsinski and I once had these same...

Website: http://www.bobbyowsinski.com

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Social Media Advertising: The Complete Guide

Image via Matt Wade under CC0 1.0

Social Media Advertising: The Complete Guide

HootSuite Twitter Facebook LinkedIn Google +

It's no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013 , and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year. The...

Website: https://blog.hootsuite.com

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Storytelling: Cornerstone of Social Media Marketing Success

Click here to download our FREE Crazy Value Twitter Cheat Sheet. Prepared for a real client, real data, real expertise!

Many social media efforts fail for lack of good content

A large part of social media success is not created directly on the various different social networks. It is created on your own site, on your own blog. It is the content, which you need to play the social networks to your...

Date: 2017-03-10 07:26:14
Website: https://blog.thesocialms.com

Related topics : social media marketing success stories / social media marketing ideas for business / articles on social media marketing for business / free social media marketing online course / free social media marketing courses

Online Social Media and Networks: Impact on Marketing Practice

Online social media and networks have a growing role in marketing, which has important implications for how consumers, channels, and companies perform. In social media settings, consumers provide online feedback about products, and this feedback is visible to other agents, including other consumers, channel partners, competitors, and investors. Moreover, there is inherent variety in the way the...

Website: https://www.ama.org

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B2B Social Media Case Study | CustomerThink

I am always on the lookout for case studies, success stories and examples of successful B2B lead generation that I can share on my blog. I shared with you a TD Bank case study in my recent post on the 5 Laws of of Real Social ROI and that led to some interesting conversations with my peers in the industry.

Today, I'd like to share another case study which caught my attention because it goes...

Website: http://customerthink.com

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SMO/SMM Services, Social Media Optimization Services ...

o Video and photo sharing

o Contributing to RSS feeds

» Viral Marketing :

Viral marketing, this a technique of Search Engine marketing by which one can popularize an idea/product or service on Internet through submitting relevant information multiple times about a website on WEB 2.0 sites. According to Wikipedia "Viral marketing and viral advertising are buzzwords referring to marketing...

Date: 2014-02-01 11:29:14
Website: http://www.sibzsolutions.com

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10 Tips for Avoiding Ethical Lapses When Using Social Media

Christina Vassiliou Harvey, Mac R....

Website: http://www.americanbar.org

Related topics : new social media sites like facebook / social media sites like facebook / social media sites for business professionals / issues associated with the use of social media tools and applications / social media for lawyers

Effective Social Media Strategies for Auto Dealers ...

Author Michael Bowen Published April 16, 2013 Comments 7

Social media is a hot topic right now. The naysayers have given up trying to convince us that social media is just a fad and now everyone from elementary students to centenarians knows that the social web isn't going anywhere. This doesn't mean we won't see social networks fall and new ones take their place, just ask the founders of...

Website: http://www.dealermarketing.com

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20 Types of Content to Share on Social Media (SWIPE ...

+12

What do I post on Social Media? The most common question people ask when they get started building their business online. It can seem quite overwhelming when you first start out.

How much do I promote my business? What do I share? Do I share my own content? What do people like?

The answer is: You have to mix it up.

Starting with the form of content: Articles, Images, Video, etc...

Provide...

Website: http://www.marketingsolved.com

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How Deloitte Uses Social Media to Recruit [CASE STUDY]

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How Deloitte Uses Social Media to Recruit [CASE STUDY]

Did you know that the Netherlands is one of the most advanced country in the world in terms of social media? The Twitter and LinkedIn penetration is one of the highest in the world, almost everyone is on LinkedIn or uses Twitter when taking the total work force into consideration.

Deloitte in the Netherlands has around 4,600 employees...

Website: http://linkhumans.com

Related topics : using social media for recruitment / b to b social media case study / brands using social media / social media strategy for recruitment / social media branding strategy

Best Media Monitoring Tools for Public Relations: Top 100

Hundreds of media monitoring tools are available online. But finding the right ones can be challenging. Many are difficult to find, others cost more than you want to pay, and still others aren't worth the time it takes to look for them. So what's a media monitoring fool to do? As it used to say in the Mighty Man cartoons (look it up), "Here we are to save the day!"

We put our pointed little head...

Website: http://everything-pr.com

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Just What Is Social Media Integration? - Adotas

Just What Is Social Media Integration?

Written on

ADOTAS - It has become ever-more apparent in recent months, with the launch of Google's own social network and the epic battle that it inaugurated among all the major platforms, that social media has become an important part of our daily lives. It's where we connect with peers, business and personal, where we keep in contact with family,...

Website: http://www.adotas.com

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United Media Services LLC - UMS Group - Home Page

UMS Events, a part of United Media Services, is a one-of-a-kind event management specialist in the Sultanate of Oman.

Offering the full spectrum of Event Management Services, ranging from event conception, planning and organisation; logistics management; developing marketing communication and media relations, ensuring adequate media coverage; to everything that makes an event successful, UMS...

Date: 2016-12-08 10:22:11
Website: http://www.umsoman.com

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How to Create Social Media Buttons for All the Top Social ...

October 6, 2016 // 8:00 AM

How to Create Social Media Buttons for All the Top Social Networks

Social media is an extremely valuable tool for promoting your marketing content.

But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose.

To address this, we've put together a...

Website: https://blog.hubspot.com

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The Use Of Social Media In School Projects - eLearning ...

Using Social Media In School Projects

As a senior in college, I can honestly say that I don't remember the last time I did a group project without social media. Everyone my age is on one site or another, so it is simply the most efficient, time saving, and easiest way to keep in touch both socially and professionally. Whether it be for referencing, connecting, collaborating, or what have you,...

Website: https://elearningindustry.com

Related topics : college students and social media use / brands using social media / business using social media / why use social media / using social media marketing

6 Social Media Recruiting Strategies You Should Be Doing

/ human resources social business Social Media Social Recruitment

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Some people are still skeptical about social media recruiting, though I can't figure out why. The success stories on both companies and individuals finding their dream match through a social media recruitment campaign keep rolling in. Stacy Lambe got hired by BuzzFeed because of a meme he created of Hillary Clinton....

Website: http://www.talentculture.com

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Digital Marketing Archives – Marketing Teacher

Digital Advertising

Digital advertising, also known as online advertising or Internet advertising, is essentially using the online opportunity to communicate marketing messages to consumers or visitors. There are many new and emerging formats for digital advertising, although it is commonly accepted that it would include e-mail marketing, search engine marketing, social media...

Website: http://www.marketingteacher.com

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Top 25 Medical Practice Marketing Ideas - Fit Small Business

Daniel Goldberg, Gold Medical Marketing

Proper media exposure can bring in a large volume of new patients very quickly and increase the branding and expertise of your practice. Generating media exposure is an often overlooked or underutilized tool in medical marketing, particularly because it requires time, follow up, and, most importantly, a thorough understanding of how producers, editors, and...

Website: http://fitsmallbusiness.com

Related topics : social media marketing best practices / social media marketing ideas for small business / social media marketing small business / social media marketing strategy for schools / medical marketing ideas

How to Use Social Media to Promote Your Photography

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So much of what we view as necessities of photography centers around gear and technique. Sometimes we forget that the very nature of our work is visual. Photography being such a visual medium, we should always look for more ways to present our work to others, and yes, market ourselves to the full extent of our capabilities (and beyond) using that wonderful enigma born from the era of...

Website: https://digital-photography-school.com

Related topics : build your own social media site / post social media in one place / make your own social media site / post social media strategy / post social media guidelines

Social Media and the Law – 5 Things You Need to Know ...

Article Center &rtrif; U.S. Law &rtrif; Privacy Rights &rtrif;Social Media and the Law - 5 Things You Need to Know

Social Media and the Law - 5 Things You Need to Know

by Lisa C. Johnson, Esq. , October 2014

There's no doubt that we are living in the age of social media. You may remember a story last year of a woman very much focused on Facebook. The Guardian reported that she was so focused that...

Website: https://www.legalzoom.com

Related topics : social media laws / social media legal issues / social media public relations / articles about social media issues / online social media websites

Types of Communication Medium

You can also use the billboard to gather ideas e.g. for items for upcoming meetings

Intranet

The Intranet is of course one of the most used types of communication medium and a very important communication channel and work tool for you as a manager, but it is also your job to help your employees prioritise and pick out the information on the Intranet, as well as translating messages into local...

Website: http://www.communicationtoolbox.com

Related topics : companies that use social media marketing effectively / companies that use social media effectively / using social media marketing / business using social media / why use social media

FollowLike - Social Exchange

Get likes and shares on your Facebook Photos & Posts, Twitter Tweets, Youtube Videos and more... Register

Advertise your Websites and Improve your SEO with Bookmarks, Backlinks and Traffic. Register

Increase your Followers on Facebook, Twitter, YouTube, Pinterest, Linkedin and more... Register

Increase your Video Views and likes or Promote your Photography. Register

Advertise your Tracks and...

Website: http://www.followlike.net

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Six social-media skills every leader needs | McKinsey ...

The dynamics of social media amplify the need for qualities that have long been a staple of effective leadership, such as strategic creativity, authentic communication, and the ability to deal with a corporation's social and political dynamics and to design an agile and responsive organization.

Social media also adds new dimensions to these traits. For example, it requires the ability to create...

Website: http://www.mckinsey.com

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Press release examples - Prezly

A free mobile social media press release template

Here at Prezly we like to think we've created THE perfect social media press release. We hope you like the examples at the top of the page . Our clients do. But how did we do it? How did we go about coming up with something that is at once beautiful to look at, easy to produce (for even the most technologically ungifted PR person), and useful for...

Website: https://www.prezly.com

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6 Things We All Need to Stop Doing on Social Media Now

TWEET THIS

3. Blanket publishing across all networks

Not to be confused with my arch-nemesis automated messaging, automated publishing - scheduling posts to be published at a later time - is the best and essential for anyone working in or with social media.

Automated publishing saves a ton of time, energy and gray hairs (shout-out to Buffer and Hootsuite for making my job that much...

Website: http://unbounce.com

Related topics : social media & internet marketing essentials / difference between internet marketing and social media marketing / social media internet marketing / social media changed marketing / articles on social media marketing for business

Reputation Marketing & Development, Reputation Management

Reputation Marketing

Now considered the most powerful sales tool on the web!!! Studies are now confirming that reviews are a trusted, critical component of generating business from local search with as many as 9 out of 10 users referring to reviews before contacting a local Orlando, Florida business. Do You Have A Review Strategy -- And Is [...]

Removing Private Information

Removing Private Information There's likely an abundance of information about you available on the Internet. Online directories and databases offer this data...

Website: https://gadook.com

Related topics : social media marketing optimization services / internet social media marketing services / social media marketing services / reputation management services reviews / social media optimization services

The art of business relationships through social media

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"Ah, relationships," moaned a dejected Alvy Singer (Woody Allen) at the end of the film, Annie Hall, "Who needs them." The fact is that any business today, whether a sole proprietorship or a multi-national, needs to build relationships. Which is why knowing how to leverage the value that social networks can contribute to establishing and sustaining relationships is crucial. This...

Website: http://iveybusinessjournal.com

Related topics : social media networks are changing our way of having relationships / benefits of using social media for business / social media networking sites business / companies that use social media effectively / social media management company for small business

12 Social Media Monitoring Tools Reviewed - Six Revisions

After several months of researching, testing, and using various tools for social media monitoring and response, I thought it might be helpful to share some of my findings. It was fun to dive into these tools, but I hope the information in this article will save you time and help you quickly find the tool that's right for your needs.

Why Bother Monitoring Social Media?

Even if you or your clients...

Website: http://sixrevisions.com

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How Much Does Social Media Cost? - Bluecloud Solutions

33 Comments

Post updated March 25, 2015.

It seems that most people in business are starting to realize that social media, though free, really doesn't do much unless you put a lot into it. Who has time to manage a facebook and twitter account, let alone setup a killer strategy?

Here's an interesting article that lays out some costs for social media. Prepare yourself - it's not cheap. And don't...

Website: http://www.bluecloudsolutions.com

Related topics : post social media strategy / social media small business strategy / social media marketing strategies / social media marketing strategy / internal social media strategy

CAM Diploma in Digital Marketing - Marketing Tom Media

CAM Diploma in Digital Marketing

July 2016 Assessment: 100% Pass Rate (all modules). 50% A's & 50% B's

April 2016 Assessment: 100% Pass Rate (all modules). 50% A's & 40% B's

According to Mondo , "The demand for digital marketing professionals is surging, and will rise 38% this year". So, now is the time to sharpen up your digital skills with a recognised qualification. We are one of the...

Website: http://www.marketingtom.co.uk

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