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LeadDog - Marketing Group

We create, market and activate one-of-a-kind brand and consumer experiences. Every day.

Dan Mannix

President & CEO

Dan Mannix founded LeadDog 14 years ago and has built the agency into a 165+ person, full-service, global agency that creates strategic marketing and experiential marketing campaigns. Dan leads the agency's efforts in creating long-term partnerships with clients including Intel,...

Website: http://leaddogmarketing.com

The Pros and Cons of Direct Marketing - MarketingTango

Direct marketing has a reputation for intrusiveness and downright annoyance. The challenge for marketers is to use these powerful tools for good! Too many businesses abuse direct marketing techniques because they don't understand how to integrate the tactics into their overall marketing strategy.

According to Ira Kalb in Business Insider , online social networks are really just new forms of...

Website: http://www.marketingtango.com

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White Label Reputation and Review Management Software for ...

Attention Marketers, SEOs and Agencies:

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A Personal Message from Jon Hall, the founder of Grade.us

Online reviews matter in business. A lot. Reviews give a company greater visibility online and are insanely influential in converting leads into customers. The problem is: All the...

Date: 2017-02-22 22:13:47
Website: https://www.grade.us

5 Outstanding Facebook Marketing Case Studies - Our Social ...

5 Outstanding Facebook Marketing Case Studies

We've highlighted 5 of the best Facebook Marketing case studies, including Oreo, Grey Poupon, AirAsia and CIL. Each had different budgets, different goals and very different methods.

We've scoured through the winners of the 2013 Facebook Studio Awards and picked out 5 of our favourite Facebook marketing case studies.

They all had different budgets,...

Website: http://oursocialtimes.com

Marketing Strategy - Marketing Resources - marketingprofs.com

See all Marketing Smarts Podcasts

Marketing Strategy online seminar broadcasts from the best minds in marketing

The Infinite Story Loop: How to Create Amazing Stories for Marketing

Broadcast on Mar 7, 2017 with John Lane, Hannah Hamza

Join us for this free seminar where we'll detail some of the timeless elements of storytelling that you can employ to create better marketing. We'll answer the...

Website: marketingprofs.com

A Kickstart Guide to Employee Advocacy on Social Media

What drives your brand? A website is a great starting point, and if you're on social media that's even better. Perhaps you're running online and offline campaigns on a regular basis, to drive sales, traffic, or perhaps a better visibility and a more positive perception of your brand. What about your employees?

While often overlooked as just "the people who work for the company", employees are the...

Website: http://linkhumans.com

Sales - Wikipedia

Marketing and sales differ greatly, but generally have the same goal. Selling is the final stage in marketing, which also includes pricing, promotion, place and product (the 4 P's). A marketing department in an organization has the goals of increasing the desirability and value to the customer and increasing the number and engagement of interactions between potential customers and the...

Date: 2017-03-09 01:00:45
Website: https://en.wikipedia.org

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Website: http://www.empiremedicaltraining.com

Related topics : social media marketing best practices

Social Network Marketing: What Works? - HBS Working ...

Social Network Marketing: What Works?

�

Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of sites such as Facebook. Key concepts include:

Some social network users are influenced by the purchases of their friends.

Of these users, 40...

Website: http://hbswk.hbs.edu

Top 25 Free or Cheap Reputation Management Web Apps - UpCity

February 26, 2013 Reputation Management 0

Managing your online reputation is critical today. Anyone, anywhere can pretty much publish anything they want about you at any time. Sure, you can try to remedy issues when you're aware of them--and that's exactly where online reputation monitoring comes in. Because if you don't know it's there, you can't address it.

The task seems daunting. You have so...

Website: http://upcity.com

12 Proven Steps to Successful Giveaway Campaigns

Giveaway campaigns are great for getting people talking about your brand. But it's the perfect giveaway that sparks dynamic growth we're all seeking!

Creating the perfect giveaway doesn't have to be hard. There are proven tactics you can use today, no matter how large or small your reach is, to drive traffic, attract new fans and followers, capture leads, and generate new top-line sales.

Just...

Website: http://growthhackingpro.com

Mercury Media - The Performance Agency

OUR

TEAM

Mercury Media is a deep, diverse group of minds steeped in every aspect of media strategy and execution. We have seasoned transmedia experts, leading-edge data analysts and everything in between. In short, everyone you need to plan, launch and optimize an overachieving media strategy.

Nick Nocca

Chief Executive Officer

As CEO, Nick brings his dynamic perspective to Mercury Media's...

Date: 2017-02-10 21:03:00
Website: http://www.mercurymedia.com

IAB Recognizes DOOH Media, Launches Buyers Guide ...

IAB Recognizes DOOH Media, Launches Buyers Guide

IAB's DOOH Buyers Guide Offers Media and Brand Professionals Primer On Using DOOH Media

NEW YORK, NY -- In the latest sign that DOOH media has reached a new milestone, the Interactive Advertising Bureau (IAB) has released a Digital Out-of-Home Buyer's Guide , aimed at helping marketers and agencies understand the opportunities the medium delivers...

Date: 2017-03-09 16:49:28
Website: http://screenmediadaily.com

Popimedia – South Africa's Social Media Ad Tech Company

Popimedia partners with brands, the world over, in performance marketing and optimising digital ad spend.

Quickly set up multivariate campaigns

Create campaigns with multiple creative & targeting options.

Hyper-target within your target audience by automatically splitting them into subgroups. Save your target audiences for use in your future campaigns. Automatically generate UTM codes to assist in tracking through your sales funnel. Work with your local...

Date: 2017-03-01 11:48:50
Website: http://www.popimedia.com

Online Marketing Resources, Marketing Strategies - Most ...

See all Marketing Smarts Podcasts

Most Recent online seminar broadcasts from the best minds in marketing

The Infinite Story Loop: How to Create Amazing Stories for Marketing

Broadcast on Mar 7, 2017 with John Lane, Hannah Hamza

Join us for this free seminar where we'll detail some of the timeless elements of storytelling that you can employ to create better marketing. We'll answer the question:...

Website: marketingprofs.com

Five product levels in marketing by Philip Kotler incl ...

It's Your Turn

What is a product?

According to Philip Kotler , who is an economist and a marketing guru, a product is more than a tangible 'thing'.

A product meets the needs of a consumer and in addition to a tangible value this product also has an abstract value. For this reason Philip Kotler states that there are five product levels that can be identified and developed.

In order to shape this...

Date: 2017-03-09 12:19:40
Website: http://www.toolshero.com

corporate video production

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Earned media - Wikipedia

Company-owned pages/accounts in online social networks (e.g., Twitter account, Facebook brand page)

Earned

Media activity related to a company or brand that is not directly generated by the company or its agents but rather by other entities such as customers or journalists

Traditional publicity mentions in professional media outlets

Ratings and reviews in TMOs (e.g., movie reviews)

Consumer-to-consumer WOM conversations about products, including advice and referrals

Consumers showing or demonstrating products to each other

Traditional...

Date: 2017-03-04 05:02:53
Website: https://en.wikipedia.org

Multimedia Solutions: NJ, NY, NYC Website Design ...

Follow Multimedia Solutions on social media to keep up with the...

Website: https://www.multimediasolutions.com

Rebuilding corporate reputations | McKinsey & Company

Rebuilding corporate reputations

Download this article

A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.

As governments respond to the financial crisis and its reverberations in the real economy, a company's reputation has begun to matter more now than it has in decades. Companies and industries with reputation problems...

Website: http://www.mckinsey.com

Bring It Online - Branding, Advertisement and Cataloging ...

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Digital Marketing At Bring It Online - A Passion not A Profession

No doubt, many fabricators have plenty of potential in terms of manufacturing great products. But, fail to find an authentic platform to sell that merchandise and generate good revenues. What if you get a readymade solution for all your E-commerce needs at one platform? Yes, it is quite possible when at� Bring It...

Website: http://www.bringitonline.in

the ALL Blue Blog | ABB | Est. 2008 - "The Allstate Agent ...

Started by Elvis in Agent Compensation, Agent Issues, Agent Firings, etc. ... . Last reply by timetested 1 hour ago. 51 Replies 2 Likes

I am looking for ideas to deal with the annual health insurance premium increase in January. �I am 61 with a 59 year old wife and healthy for both. � The new premium with BCBS for the 2 of us is >$2100/month. � If you have any suggestions on how to find...

Date: 2017-03-10 06:56:33
Website: http://allblueblog.com

Social Network Business Models - Monetization of Niche ...

Entrepreneurs are exploring various social network business models, and the jury is still out on what works best to monetize your site. This page brings together posts from this blog on the general topic of online business models and monetization, as well as specific business models used by a niche social networks.

Social Network Business Models Generally

Loayza's Online Business Models for...

Website: http://howtostartasocialnetwork.com

J. Lauren PR

How We Work

J. Lauren is highly regarded as a leader in the public relations and marketing arena.

We do not subscribe to the belief that "all PR is good PR." Without a clear and defined purpose, there is no measure of success. Our clients rely on our team for brand strategies and marketing solutions that display proven results. We are tactical, trustworthy, professional and above all,...

Website: http://www.jlaurenpr.com

Related topics : social media public relations

How much does a social networking site cost to develop?

It is always very hard to estimate the development costs. It greatly depends on the purpose of the project.

There are "pre-built" social networking platforms available on the Internet. They might be suitable for your project.

Below is a list of questions that you should ask yourself before starting the social networking site:

- What are your...

Website: http://www.social-networking-bible.com

NESEP – Helping to deliver positive economic, social and ...

SOCIAL ENTERPRISE MARKET PLACE: Tuesday 21 March 2017, Edinburgh Corn Exchange

There are only 5 weeks until Scotland's new, national social enterprise trade fair and learning event, here are the top 5 reasons to attend: The only national social enterprise trade fair and learning event in Scotland. A unique opportunity to network and trade with a wide variety of social enterprises. Inspirational, interactive forums with new, [...]

February 15 2017

FREE NESEP WORKSHOP Getting Started in Social Enterprise

This FREE event is delivered by Karen Wood and Steve Camm of the North East Social Enterprise Partnership, the...

Website: http://nesep.co.uk

Internet Marketing Services and Local Digital Marketing ...

Dr Net is a web design and digital marketing company that has been working in the industry for many years now. We come from an internet marketing background first including a strong SEO skill set. 93% of people today start with a google search looking for your business. It is imperative that your site is found when people search. Long term viability online is about positioning our clients in front of those who are searching for you.

In order to...

Website: http://drnet.com

4 Tips For Protecting Your Online Reputation

Your company's worst nightmare is to have a customer say, "I had a horrible experience with you, and I'm going to go tell all of my friends about it." What happens when that nightmare becomes a reality?

It's not too late to attack the problem! Whether you're a start up or your brand has been visible online for several years, these tips will help get your reputation back on track.

�

Monitor Your...

Website: https://www.proclaiminteractive.com

Blue Sky Media | Bakersfield Media Company

FREE SEO ANALYSIS

Website Design & Development

A website should not just draw attention. The role of a website is to attract and engage the user, as well as communicate your brand and raise awareness about a product or service.

Video Editing & Production

Our high end video...

Website: http://www.blueskycalifornia.com

10 Tips for Postcard Marketing Success | BizBest

With all the emphasis on digital marketing these days, a few tried-and-true methods get forgotten. Postcards are one of them, but they are experiencing a revival as business owners re-discover their powerful charms to deliver results.

Postcards are a simple, low-cost sales tool that's easier to use than ever thanks to websites that offer turnkey postcard marketing services. These princely printed...

Website: http://www.bizbest.com

Free online reputation monitoring tool - Online Reputation ...

FAQ's

What Kind of support do I get with Repmon ?

We provide free support to all customers! Out trained account managers will help you set up your digital projects in the most efficient way. Contact us for help with searches, localization, reporting.

Do you store my credit card info?

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Website: http://www.reputation.net.in

Corporate Social Responsibility: The Ultimate Marketing Tool

More companies are turning to corporate social responsibility in order to bolster their reputation, as well as their profits

Companies are increasingly enhancing their corporate social responsibility as a means to retaining and growing consumers

The general population has become increasingly aware of social and environmental issues, which by no coincidence, concurs with numerous NGOs around the...

Website: http://www.europeanceo.com

The Link Builders - Brand & Reputation Management Agency

About Us

Celebrating Our Five Year Anniversary!

We began as many agencies do: a two-man shop born out of a desire to improve upon the industry status quo. Founded in Elkridge, Maryland in January of 2011.

The ultimate goal? To provide clients with exceptional brand and reputation management services from professionals and to do so at an affordable price.

We believe our focus and success in...

Website: https://www.thelinkbuilders.com

Marketing Consulting Services: Concept Marketing Group Inc.

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Behavior - Wikipedia

Consumer behavior[ edit ]

Consumer behavior

Consumer behavior refers to the processes consumers go through, and reactions they have towards products or services [8] (Dowhan, 2013). It is to do with consumption, and the processes consumers go through around purchasing and consuming goods and services [9] (Szwacka-Mokrzycka, 2015). Consumers recognise needs or wants, and go through a process to...

Date: 2017-03-06 07:30:33
Website: https://en.wikipedia.org

Online reputation management | SEO Brand Marketing

Online Reputation Management

An Online Reputation can make or break your image before a first impression can. With the evolution of the online infrastructure, search engines and social media, the way we receive information today is quicker, more authoritative, and transparent as ever. It's not as Orwellian as it seems however. Once believed to be the door to the dystopian Big Brother...

Website: http://www.seobrand.com

The Cost of a Bad Reputation | ReputationManagement.com

The Cost of a Bad Reputation

Staff June 25, 2015

the cost of a bad reputation https://www.flickr.com/photos/nicmcphee/

What's the cost of a bad reputation? For United Airlines, one incident rang up at about $180 million.

After the airline damaged his guitar and refused to pay for it -- even though he witnessed them manhandling it -- musician David Caroll wrote a song, United Breaks Guitars . It...

Website: https://www.reputationmanagement.com

Three Steps Toward Managing Reputational Risk - Risk ...

Three Steps Toward Managing Reputational Risk

It seems that nearly every business day brings news of an oversight or misstep that shines a bright light on the need for a new way of looking at reputational risk. When tragedy and misfortune strike, some of the largest and otherwise well-equipped organizations have realized that they overlooked reputation as a performance indicator and...

Website: http://deloitte.wsj.com

Marketing mix modeling - Wikipedia

Marketing mix modeling is an analytical approach that uses historic information, such as syndicated point-of-sale data and companies' internal data, to quantify the sales impact of various marketing activities. Mathematically, this is done by establishing a simultaneous relation of various marketing activities with the sales, in the form of a linear or a non-linear equation, through the...

Date: 2017-02-26 23:18:54
Website: https://en.wikipedia.org

50 Promotion Tactics To Include In Your Content Marketing ...

Athlinks

Get active with guest posts

It's no secret that guest posting is a powerful way to promote your brand and your content, but what many marketers get wrong is following the mistaken belief that you need to post on high volume sites to ensure visibility. Instead, consider a recent HubSpot case study , which follows Bamidele Onibalusi, a writer and blogger who was able to secure 60,000 new...

Website: http://sujanpatel.com

BIA/Kelsey - The Local Media and Advertising Experts

BIA/Kelsey LIVE, Episode 18: Foursquare, Uber & YouTube TV

Local Media Watch Blog

Webcast Replay: Mobile Ad Figures Galore March 9, 2017

What does the path to $72 billion in mobile ad revenues look like? That's the projection for 2021 U.S. mobile ad revenues. But more interesting is the segmentation and evolution of mobile ad formats that comprise that total. Following a white paper,...

GotU...

Website: http://www.biakelsey.com

J&J Tries Social Media Transparency to Woo Milliennials ...

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16 social media guidelines used by real companies ...

Training Navigator

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Doing Good Is Good for Business -- Corporate Social ...

Corporate social responsibility (CSR) is no longer an obligation that corporations feel they need to take on, but has become central to the operations of many of the best companies today. In 2012, I explored the way businesses thought about philanthropy and today I will provide an update on new trends emerging and on how companies are redefining their CSR platforms.

The Committee Encouraging...

Date: 2017-03-10 06:37:26
Website: http://www.huffingtonpost.com

Chatwing Live Chat Blog

Live group chat room for Websites | Chatwing, the best free DIY App Building Software. Build your own apps for iPhone and Android with our real time mobile app creator. Create chat rooms and embed into any web page with HTML iFrame + Javascript chat widget + sync to white label iOS iPhone, iPad, Android app.

Chatwing.com

Chatwing.com is the best live chat widget and chat...

Date: 2017-03-05 00:56:01
Website: http://blog.chatwing.com

30 Branding Definitions - Heidi Cohen

Pin It

Brands have a wide range of uses for businesses, products and individuals in today's dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention--today's scarce resources--to break though...

Website: http://heidicohen.com

Which social media is right for my business? - wix.com

This comparative guide will help you decide which social media channels can work best for your business.

Facebook

What's it about?

No need for introduction. Facebook is the number one network for people all over the world to connect and share content. Brands that are active on Facebook get to update their followers on exciting news, promote special deals and hold occasional online contests. They...

Website: http://www.wix.com

Careers | Modern Luxury

2+ years of Marketing/ PR experience

Must be proficient in Microsoft Office

Excellent leadership and organization skills

Analytical and creative thinking

Self-Motivated

Exquisite communication and interpersonal skills

Up to speed with current and online marketing techniques (i.e. Twitter, Facebook, Instagram and Snapchat) and their best practices

BS/BA in business administration, marketing and...

Date: 2017-03-10 07:25:15
Website: http://www.modernluxury.com