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Indian Journal of Marketing
Indian Journal of Marketing
Welcome to the Website of : Indian Journal of Marketing
Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business,...
Website:
http://indianjournalofmarketing.com
Related topics : social media network marketing services / using social media for marketing research / social media marketing for business schools / social media network marketing / social media and viral marketing
20+ Free and Open Source Social Network Analysis Software
Social network analysis software generally uses network and graph theory to investigate social structures both analytically and visually. The main constructs are nodes (the entities we are interested in - typically people), and the ties or edges that connect them. Many of the products listed here are open source with a license that permits free use in commercial settings.
Cuttlefish is a network...
Website:
http://www.butleranalytics.com
Related topics : social networking visualization software / social networking platform open source / analysis of social networking / analysis social networks / open source software for social networking sites
The Ultimate Smarketing Glossary: 62 Common Sales Terms ...
November 12, 2014 // 6:00 AM
The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
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Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams.
The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant,...
Website:
https://blog.hubspot.com
Related topics : sales rep time management / sales rep management tools / sales rep waste management / sales rep management system / sales rep management software
Greater Boston Executive Program | MIT Sloan Executive ...
Director, Services Delivery
CFO, Media Division
Please note that faculty are subject to change and not all faculty teach in each session of the program.
FACULTY DIRECTOR
John Van Maanen
Erwin H. Schell Professor of Organization Studies
John Van Maanen is the Erwin H. Schell Professor of Management and a Professor of Organization Studies at the MIT Sloan School of Management.
He works within the...
Website:
http://executive.mit.edu
Related topics : social media participation and performance at work a longitudinal study / social media executive education program / social media management information system / organizations using social media / social media management company uk
What is SMAC (social, mobile, analytics and cloud ...
SMAC (social, mobile, analytics and cloud) is the concept that four technologies are currently driving business innovation .
SMAC creates an ecosystem that allows a business to improve its operations and get closer to the customer with minimal overhead and maximum reach . The proliferation of structured and unstructured data that is being created by mobile devices, sensors , social media ,...
Website:
http://searchcio.techtarget.com
Related topics : social media management company business plan / creating a social media website / social media analytics tools free / social media website business plan / best social media websites for businesses
NodeXL: Network Overview, Discovery and Exploration for ...
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NodeXL is the MSPaint of Networks.
NodeXL Basic is a free, open-source template for Microsoft® Excel® 2007, 2010, 2013 and 2016 that makes it easy to explore network graphs . With NodeXL, you can enter a network edge list in a worksheet, click a button and see your graph, all in the familiar environment of the Excel window.
NodeXL Pro offers additional features that extend NodeXL...
Website:
http://nodexl.codeplex.com
Related topics : network analysis social media / analysis of social network data / social media networks list / publishing social network data / social media network
Digital Marketing | University of Salford, Manchester
Accredited by
Course Details
The programme is block delivered and there are six entry points per year. Students will take the modules below in a sequence dependent on their start date.
Semester 1
Digital Marketing and Analytics
During your time with us, you'll examine products and services which are highly desirable to consumers online, while running real-life digital marketing campaigns by...
Website:
http://www.salford.ac.uk
Related topics : search engine marketing social media / search and social media marketing university of salford / search and social media marketing for international business / search and social media marketing salford / search & social media marketing
10 Emerging Education Technologies | Edudemic
Home / Articles / 10 Emerging Education Technologies
10 Emerging Education Technologies
By Pamela DeLoatch on August 13, 2015 @pameladel
Are you or your students wearing your Apple Watches to school, and if so, are you using them as part of your curriculum? What about the use of digital textbooks, adaptive learning, collaboration with other schools or flipped classrooms? These technologies...
Website:
http://www.edudemic.com
Related topics : social media software open source / using social media as a market research tool / using social media for marketing research / cloud computing social media / open source social media
Native Advertising & Advertorials - Online Marketing Blog
Where do advertorials, also know in politically correct terms as "native advertising", fit into the content marketing toolkit? �To answer this question, we first have to understand what advertorials are - and also that the definition of content marketing itself is a hotly contested topic.
Adam Stetzer of HubShout, in his recent investigation into the purported Google penalization of Interflora...
Website:
http://www.toprankblog.com
Related topics : companies that use social media marketing effectively / social media marketing plan definition / organizations using social media marketing / using social media marketing / online media marketing and advertising magazine
What Is Social Network Theory? - LoveToKnow
Social Network Theory is the study of how people, organizations or groups interact with others inside their network. Understanding the theory is easier when you examine the individual pieces starting with the largest element, which is networks, and working down to the smallest element, which is the actors.
Examining Networks
In some ways, networks can be thought of as neighborhoods, since...
Date: 2017-03-09 12:28:36
Website:
http://socialnetworking.lovetoknow.com
Related topics : the small world theory of social network / social network theory / actor social network / social media networks are changing our way of having relationships / using social networks for marketing
Targeted advertising - Wikipedia
Targeted advertising serves the purpose of placing particular advertisements before specific groups so as to reach consumers who would be interested in the information. Advertisers aim to reach consumers as efficiently as possible with the belief that it will result in a more effective campaign. By targeting, advertisers are able to identify when and where the ad should be positioned in order to...
Date: 2017-02-28 03:53:00
Website:
https://en.wikipedia.org
Related topics : social media advertising effectiveness / social media advertising campaigns / using social media to conduct market research / advertising internet marketing media online / social media advertising costs
9 Ways to Improve Employee and Customer Communication
9 Ways to Improve Employee and Customer Communication
Marketing and communication pros share their tips for how companies can foster better communication (and collaboration) among employees, as well as improve customer communications.
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5 hard truths about employee engagement
In today's fast-paced...
Website:
http://www.cio.com
Related topics : social media internal communications / internal employee social network / integrated marketing communications social media / social purpose enterprise network / marketing communications social media
Digital Marketing Courses New York | CourseHorse
Digital Marketing Courses New York
258 classes
at General Assembly - Flatiron
10 E 21st St 2nd Fl, New York, New York 10010
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and...
Website:
https://coursehorse.com
Related topics : search engine marketing social media / digital media marketing courses / new media marketing course / digital media marketing strategy / social media marketing small business
Educational technology - Wikipedia
Educational technology, particularly in online learning environments, can allow students to use real identity, pseudonym, or anonymous identity during classroom communication. Advantages in anonymizing race, age, and gender are increased student participation [149] and increased cross-cultural communication. [150] Risks include increased cyberbullying, and aggressive or hostile language. [150]...
Date: 2017-03-08 06:34:56
Website:
https://en.wikipedia.org
Related topics : social media education for students / exploring the potential benefits of using social media in education / advantages of using social media for students / benefits of using social media in education / advantages of using social media in education
Master of Arts in Communication Management at the ...
Public Relations
Director's Message
How many times a day do you hear someone say, "I wish they would just communicate better/more/with our team" and so on? Communication is at the core of everything we do in our professional and personal lives. Communication Management professionals are poised and necessary in our...
Website:
http://universitycollege.du.edu
Related topics : social media public relations / social marketing public relations / using social media marketing / social media marketing tool / social media application development
Oberlin professor fired after controversial social media ...
OBERLIN, Ohio - An Oberlin College professor was fired Tuesday for anti-Semitic remarks she wrote on social media earlier this year.
The Oberlin College Board of Trustees said Joy Karega, an associate professor of rhetoric and composition, failed to meet "the academic standards that Oberlin requires of its faculty and failing to demonstrate intellectual honesty" and violated professional ethics, the university said in a news release.
Karega was placed on administrative leave by the...
Date: 2017-03-10 10:14:17
Website:
http://www.newsnet5.com
Related topics : colleges and social media / social media position / ethics and social media / social media publisher / social media response
effects of social networking sites to the study habits of ...
effects of social networking sites to the study habits of students Essays and Term Papers
Search
study. The best thing to do here is to let your partner see and hold your hard copy of your lessons and let him/her ask. I called this part, the pre-Q
Words: 861 - Pages: 4
basis of Vygotsky's theory on social constructivism. This theory states that a teacher cannot ignore the knowledge base that...
Website:
http://www.termpaperwarehouse.com
Related topics : impact of social networking sites on study habits / effects of social networking sites to study habits of students / social networking sites study habits / social networking sites research study / related study about social networking sites
7 Steps to Stroke Recovery - YouTube
Please also see the NEW 'Exercise and mobility in stroke recovery' video on YouTube at:
If you like our videos please donate to SRABC at www.strokerecoverybc.ca - thank you!
"7 STEPS TO STROKE RECOVERY" EDUCATIONAL DVD
INTRODUCTION
o The main question facing stroke survivors and caregivers after discharge from hospital is -- "now what?"
o Not knowing where to go for help in the community, not...
Website:
youtube.com
Related topics : using social media for recruitment / why use social media / universities using social media / using social media / social media education programs
Social psychology - Wikipedia
Social psychology is an empirical science that attempts to answer questions about human behavior by testing hypotheses, both in the laboratory and in the field. Careful attention to sampling, research design, and statistical analysis is important; results are published in peer reviewed journals such as the Journal of Experimental Social Psychology , Personality and Social Psychology Bulletin and...
Date: 2017-03-06 08:37:50
Website:
https://en.wikipedia.org
Related topics : social psychology media / social media types of personality / journalism and social media / social media experience / research social media
International Marketing, Graduate Certificate | Online
The International Marketing graduate certificate introduces innovative marketing concepts, focusing on Internet-enabled approaches combined with the marketing skills necessary for today's highly competitive and international environment. You will learn Internet-based marketing skills such as web design, SEO, and SEM, and develop an appreciation for the power of social media. Through partnerships...
Website:
http://www.bu.edu
Related topics : search and social media marketing for international business / search engine marketing social media / media marketing intern / social marketing online course / marketing international
Sentiment analysis - Wikipedia
The rise of social media such as blogs and social networks has fueled interest in sentiment analysis. With the proliferation of reviews, ratings, recommendations and other forms of online expression, online opinion has turned into a kind of virtual currency for businesses looking to market their products, identify new opportunities and manage their reputations. As businesses look to automate the...
Date: 2017-03-09 04:17:40
Website:
https://en.wikipedia.org
Related topics : sentiment analysis social network / network analysis social media / social network analysis web / social media analysis online / online reputation management business opportunities
CAM Diploma in Digital Marketing - Marketing Tom Media
CAM Diploma in Digital Marketing
July 2016 Assessment: 100% Pass Rate (all modules). 50% A's & 50% B's
April 2016 Assessment: 100% Pass Rate (all modules). 50% A's & 40% B's
According to Mondo , "The demand for digital marketing professionals is surging, and will rise 38% this year". So, now is the time to sharpen up your digital skills with a recognised qualification. We are one of the...
Website:
http://www.marketingtom.co.uk
Related topics : digital media marketing plan / digital media marketing courses / master in digital & social media marketing / digital media marketing meaning / digital media marketing degree
The Cost of a Bad Reputation | ReputationManagement.com
The Cost of a Bad Reputation
Staff June 25, 2015
the cost of a bad reputation https://www.flickr.com/photos/nicmcphee/
What's the cost of a bad reputation? For United Airlines, one incident rang up at about $180 million.
After the airline damaged his guitar and refused to pay for it -- even though he witnessed them manhandling it -- musician David Caroll wrote a song, United Breaks Guitars . It...
Website:
https://www.reputationmanagement.com
Related topics : companies with good corporate reputation / bad corporate reputation / fix bad online reputation / bad online reputation examples / bad reputation review
PepsiCo Introduces Social Vending System™, the Next ...
PepsiCo Introduces Social Vending System[TM], the Next Generation in Interactive Vend Technology
� 4/27/2011
Engaging Platform Delivers Consumers Entertainment and Fun Along With Beverages - Gift a Friend, Share a Video, Commit "Random Acts of Refreshment"
Innovative Technology Reinforces Company's Commitment To Developing "Smart" Equipment
PURCHASE, NY, April 27, 2011 -Today, PepsiCo (NYSE:...
Website:
http://www.pepsico.com
Related topics : social network content management system / social network management system / social network system / social media content management system / social media rating system
Barriers and Benefits: Changing Behavior Through Social ...
Stakeholder Engagement
Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the "red soap" throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key...
Date: 2017-03-10 07:06:57
Website:
http://www.sustainablebrands.com
Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior pdf / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / community based social marketing steps
Pages - Integrated Marketing Communications - 2016 ...
Integrated Marketing Communications
Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning and execution remain a challenge in today's rapidly changing marketing environment..�This program will teach professionals how to create successful IMC plans and will give them a roadmap for effective integration of traditional and newer interactive, social...
Website:
https://www.ama.org
Related topics : integrated marketing communications media / integrated marketing communications social media / marketing communications media planning / marketing communications social media / marketing communications media mix
Windows 10 Mobile review | TrustedReviews
Home / Computing / Software / Windows 10 Mobile
Windows 10 Mobile review
Solid selection of Microsoft services
Cons
App offering still isn't strong
Buggy
Free upgrade to compatible Lumia phones
Manufacturer: Microsoft
Review Price: free/subscription
What is Windows 10 Mobile?
Windows 10 Mobile is Microsoft's latest attempt to address the shortage of apps being developed for its smartphones and...
Website:
http://www.trustedreviews.com
Related topics : universities using social media
Amber Naslund - Author. Speaker. Doer.
Read
Need an experienced speaker for your event?
Amber Naslund brings your audience a compelling and energetic talk they'll never forget, full of tons of ideas they can actually use.
Book Amber to Speak
Amber has 20 years of experience in marketing, and over a decade of that has focused...
Date: 2017-03-10 05:18:35
Website:
http://ambernaslund.com
Related topics : digital media marketing strategy / business using social media / social media marketing ideas for business / social media in business / social media business