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Social marketing vs. social media marketing | Jackie Huba
Social marketing vs. social media marketing
February 22nd, 2008
There's growing confusion between the decades-old discipline called social marketing and the new concept of social media marketing.
Social marketing is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing. Social marketing "products" are big ideas meant to change attitudes or behaviors, such as getting kids to stop smoking, protecting the environment or encouraging condom use. It's...
Website:
http://jackiehuba.com
Related topics : concept of social media marketing / social media changed marketing / social media marketing ideas facebook / using social media marketing / social media marketing plan
Social marketing - Wikipedia
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.
Social marketing applies a "customer oriented" approach and uses the concepts...
Date: 2017-03-05 15:56:19
Website:
https://en.wikipedia.org
Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler
Societal marketing - Wikipedia
The societal marketing concept was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies . In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues. Social marketing applies a "customer orientated" approach and uses the concepts and tools used by commercial marketers in...
Date: 2017-02-21 15:56:13
Website:
https://en.wikipedia.org
Related topics : corporate social responsibility used as marketing tool / concept of social responsibility marketing and how it impacts both companies and consumers / corporate social responsibility as a marketing tool / using social media as a market research tool / companies that use social media marketing effectively
Social Marketing in Public Health - University of South ...
Please Join Us for a Special Event in 2010!
The University of South Florida, College of Public Health's Social Marketing in Public Health Conference will be celebrating our 20th Anniversary in 2010.
The University and our partner, AED, are appreciative of the countless people who have contributed to the sustenance and nurturing of the conference and excited for the opportunity to reflect on the past 20 years. We anticipate that the 2010 conference will provide participants with a unique and memorable experience.
As an important part of the 20th anniversary conference we are...
Website:
http://www.cme.hsc.usf.edu
Related topics : social marketing public health / university of south florida social marketing conference / university of south florida social marketing / social marketing health / social marketing kotler
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