Social Marketing by Nancy R. Lee
More Info : http://bitly.com/2dHyhQd
Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler...
From: read cukopa34 ebook pdf
Related topics : social marketing by philip kotler / social marketing model definition
Social Marketing: Changing Behaviors for Good | Ebook
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Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing)...
From: Cyrus Dellinger
Related topics : social marketing by philip kotler / social marketing model definition
Andrea Donlan
Andrea Donlan - President and CEO, Manifest Communications Inc.
Jim Diorio - Chief Idea Officer, Manifest Communications Inc.
4 X 40: The very best work by decade
40 years after Kotler and Zaltman introduced "social marketing", Canada's Manifest Communications brings you the best of the best of the best:
four international, must-see social marketing campaigns from the 1970's through today. Your hosts will dissect the campaigns' success, and equip
you with key learnings that will help your own...
From: WorldSocialMarketing
Related topics : successful social marketing campaigns
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