Social Media Monitor in Thomson Reuters Eikon

The Social Media Monitor in Thomson Reuters Eikon provides Twitter content and analytics for you to analyze specific companies, industries, products or news events. Watch this video for a short introduction on how to use it.

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From: Thomson Reuters

Related topics : social media monitoring companies / monitoring social media / social media content / social media analytics / social media news

Customer Retention Strategy with Social CRM Tools

Learn how to use Social CRM Tools to implement a Customer Retention Strategy across Social Networks. The pro active Social Media monitoring features in Social CRM Tools allow you to monitor, analyze, track, and engage customers when they are thinking about canceling the product or service you are providing. The power of Social CRM Tools provides your retention reps with the tools to properly engage with your customers without the scripted Retention Sales pitch. Learn more at...

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From: crmaddons

Related topics : social media monitoring tools / social media tracking tools / monitoring social media activity / social network tools / using social media

The New Rules for Radicals: Illinois PIRG and the Shift to Social Media Advocacy

"The New Rules for Radicals: Illinois PIRG and the Shift to Social Media Advocacy" - by: Conor Kilcullen

Abstract:

Conor Kilcullen draws on a year-long internship to analyze Illinois PIRG (Public Interest Research Group) and its transition from high-risk to low-risk activism, placing this shift in the larger context of an emergent, high-tech culture. This paper synthesizes his experiences at PIRG, scholarship informing its approach, and a cultural studies inflected analysis of direct action...

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From: HHSS Columbia College Chicago

Related topics : network analysis social media / social media social

"Great Marketing Leaders" need MR; Michalis Michael's latest social MR guidance (RBDR--4/10/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Business2Community.com describes the makeup and needs of great marketing leaders. From their descriptions, great marketers need marketing research more than anything else. 2) Actor Kevin Spacey is known to be outspoken and he has pointed opinions about the short-term future of tracking of TV...

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From: RFL Communications, Inc.

Related topics : social media market research tool / social marketing research / marketing research media / social media expert

ExploreCloud-Powered Social Media Command Center

Understanding customers is becoming more complex thanks to the many potential customer inputs. Autonomy IDOL is a powerful data analysis tool that can help enhance customer understanding by analyzing data from all those touch points and finding important data points. With IDOL, you can roll your own solution with the IDOL engine, use a pre-packaged IDOL-powered solution like Explore, or you can use a fully managed solution like ExploreCloud, which HP showcased as part of The Pulse at HP...

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From: Delighted Robot

Related topics : social media power point / social media needs analysis / social media solutions

Media Ethics: Journalism and Social Networking

This video analyzes the journalistic ethics of using social networking sites as news sources, as well as the quality of news content. It was created by Lindsay Cooper, Julie Mansmann, Vincent Seibert, and Mika Iwakari for Professor Good's Fall 2009 Media Ethics class at SUNY New Paltz.

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From: innocentvictims6

Related topics : use of social network sites / social media network sites / creating social networking sites

Food Business Innovation: Using Social Media

This video introduces viewers to the practice of using social media networks as a tool for conducting market research for food businesses. Advantages and disadvantages to social media market research are discussed, followed by how engagement measures, such as "likes" and "shares" can be used to analyze consumer mindset. Finally, several examples from Facebook, Twitter, Pinterest, and Instagram are highlighted.

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From: Penn State Extension

Related topics : advantages and disadvantages of using social media for market research / using social media for marketing research

Social Media Marketing For Dummies eLearning Course

This course introduces you to the advantages and techniques of social media marketing. These eight self-paced lessons explain how you can market your brand on the social media platforms; how to create your marketing plan; the details of working with Twitter, Facebook, LinkedIn, and YouTube; how to use location-based marketing to boost sales and gain loyal customers; and how to analyze your "social" ROI. In each lesson, you'll find clear, expert instruction, interactive quizzes, practical...

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From: fordummies

Related topics : social media platforms for marketing / social media marketing plan / using social media marketing / marketing through social media / social media courses

Strategy First (9/16): People Pt 3- Using Technographics

This presentation is available on Slideshare at: (http://www.slideshare.net/neoviasolutions/strategy-first-why-you-need-a-social-media-strategy)

So now we have the juicy information on social media use among different demographics. But how do you actually analyze the data to reach meaningful conclusions for your business?

Holly Hoffman, Co-founder and Chief Inspiration Officer for Neovia Solutions, an interactive agency based in Corpus Christi, TX, leads a seminar on social media best...

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From: neoviasolutions

Related topics : social media strategy slideshare / social media for small business

Internet Marketing: Reputation Management

https://webelevated.com/internet-marketing

Monitor reviews - Receive an alert the moment a review is submitted on all of the most popular review sites, including Yelp, Facebook, and Google+, as well as a ton of sites that are relevant to your specific industry (e.g., TripAdvisor, RateMD, Cars.com, etc.)

Generate reviews - Easily gather new reviews from delighted customers and ensure that negative reviews stay private.

Advanced listening - Find “mentions” from news sites, blogs and social...

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From: WebElevated

Related topics : social media monitor / social media networking sites business / social media online reputation management / social media listening platforms / social media reputation management