Selected videos for topic: best social media campaigns 2012
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1. We Hate Social Media: Neil's Intro for Pharma Companies #whsm @aurorahealthpr
Many commentators and Web 2 evangelists simply don't understand the challenges associated with pharma digital comms, right?
"We Hate Social Media" was a campaign that Aurora ran back in 2010, to spread the love of social media and highlight it's advantages within pharma communications.
In 2012 Aurora launched a digital marketing business unit called The Social Moon. Our team helps clients understand and integrate the highest quality digital marketing with their business strategy and...
From: wehatesocialmedia
Related topics : advantages of social media marketing strategy / advantages of social media marketing campaign / social media marketing companies / digital media marketing strategy / marketing through social media
Endust Social Marketing Campaign: What Can Happen When Things Go Viral
Visit http://singlethrow.com to learn more about the Endust Social Campaign and what can happen when things go viral.
On January 30, 2012, the Endust Facebook page started a coupon giveaway. The question was simple: Do you listen to music while cleaning? If so, what do you listen to? Whoever answered received a $5 coupon for an Endust product of their choice.
The offer went viral, so viral, in fact, that the Social Marketing team at Single Throw Internet Marketing was forced to give it a...
From: SingleThrowMarketing
Related topics : social media viral marketing campaign
Briefing on Professional Blogging, Social Media Marketing and Advertising as a Business
Presentation made by Janette Toral for individuals interested to join the program. Online class starts on January 16, 2012. Sign-up at http://www.digientrepreneur.com/module-2.html
This three-week course teaches the student how to:
- Tap blogs and social media in various ways for promotion, awareness, and support for marketing and entrepreneurial pursuits.
- Understand the available blog and social media advertising platforms, costing, and analyze a blog's effectiveness.
- Profile blogs,...
From: Janette Toral
Related topics : blogs and social media / social media advertising costs / social media marketing campaign cost / promotion social media / social media courses
Case Study: AirAsia Friendsy | Top Viral Social Media Campaign
Air Asia – Friendsy Facebook Campaign
In 2012 Air Asia started flights from Sydney to Kuala Lumpur.
But… they were up against fierce competition and lack of marketing budget.
They needed brand awareness…fast
So, Air Asia decided to launch a Facebook contest where a Facebook user will get to fly in Air Asia Airbus with 302 of his/her friends
The plane would be entirely theirs plus Air Asia would fund a 3-day vacation
And they could even choose seats for all of their friends
Result?...
From: Weekly Marketing Tips
Related topics : social media viral marketing campaign
AmpliVox CEO Don Roth at "Social Media and the Art of Cause Marketing" Seminar
More Info: http://blog.ampli.com/2012/04/what-is-social-media-cause-marketing.html
http://www.ampli.com/
AmpliVox CEO Don Roth explains the Cause Marketing Campaign "The Pink Podium Promise" where AmpliVox donates special pink podiums to Breast Cancer Awareness Organizations.
For more information, please visit this site: http://www.ampli.com/community-outreach/pink-podium-promise.aspx
From: AmpliVox Sound Systems
Related topics : social media cause marketing / marketing through social media / blogs and social media
The benefits and challenges of integrating social media in your B2B marketing
ww.b2bmarketingforum.nl
Kors van Wijngaarden, Global Director Online Marketing & Strategy at Philips Healthcare, about the benefits and challenges of integrating a social media campaign in your B2B marketing strategy.
Yuri van der Sluis (YuTrain) interviews marketing experts, speakers and visitors at the B2B Marketing Forum 2012 (organized by www.spotonvision.com).
From: Shimon Ben Ayoun
Related topics : b2b social media marketing / marketing through social media
OFFICIAL HISPANICIZE 2012 Video Recap #Hispz12
This is the OFFICIAL Hispanicize 2012 Recap Video, prepared by Hispanicize 2012 and sponsored by Disney. Now in its third year, Hispanicize 2012 is the iconic annual event for Latino trendsetters and newsmakers in social media, marketing, entertainment and innovation
.
Hispanicize 2012 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on creative ideas and best practices. The event has become a launch pad for...
From: HispanicizeEvent
Related topics : creative social media marketing ideas / marketing through social media
Avinash Kaushik's 4 key metrics to measure social media success
Avinash Kaushik, Google's Digital Marketing Evangelist, talked to Adaline Lau, ClickZ.asia Editor, right after his inspiring opening keynote address at SES Hong Kong 2012.
During this interview, Avinash shared his four key metrics that digital marketers should consider when measuring the success of their social media campaigns:
- Conversation rate
- Amplification rate
- Applause rate
- Economic value
For more information about SES events near you, visit www.SESConference.com
To keep up...
From: SESAsia
Related topics : measuring social media success / latest trends in social media marketing
Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond
In 2008, the Obama campaign's online and social media teams set a new high watermark for digital strategy and execution in politics, while also developing concepts and tools that influenced countless organizations, from non-profits looking to fundraise to companies seeking to better connect with customers.
The same architects of the groundbreaking digital effort in 2008 have returned for 2012, but the game has changed. While priorities like financing, message, and mobilization remain the same,...
From: SocialMediaWeek
Related topics : best social media campaigns 2012