Importance of Facebook Likes and Twitter in Social Media Performance

Revinate's Michelle Wohl discusses the importance of Facebook Likes and Twitter followers when evaluating hotel new media performance. http://www.revinate.com

Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.

Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile & Search, a...

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From: RevinateInc

Related topics : social media online marketing / social media branding / social media courses / reputation on social media

How to Make an E-Book-Customize & Brand Your Free Social Media Guide

Click the following link for immediate access to your FREE Social Media Guide: http://bit.ly/FreeSocialGuide

This video will show you how to make live e-books for your own business promotions.

You won't believe how easy it is!

To practice you can access the free Social Media Marketing Guide and customize and brand it by placing your website and video links within the guide to drive traffic to your business.

For details about this amazing social media guide click here:...

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From: Selina Brantley

Related topics : social media branding guide / brands using social media / social media marketing websites / marketing through social media / promotion social media

UT Dallas NetBase Social Media Competition: Team 3 Finding the Next Killer App

UT Dallas introduced NetBase, a social media listening platform into many of it's courses in the Masters marketing program (and in the undergraduate marketing program next semester). NetBase is used in the core course Market Research and elective Brand Management. Four teams competed to determine --using only social media-- what "white space" new product opportunity existed in the mobile app market. Teams identified sentiment, important devices, app categories and the most important attributes;...

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From: UTDallas Marketing Program

Related topics : using social media for marketing research / social media listening platforms / social media brand management / social media courses / manage social media

UT Dallas NetBase Social Media Competition: Team 4, Finding the Next Killer App

UT Dallas introduced NetBase, a social media listening platform into many of it's courses in the Masters marketing program (and in the undergraduate marketing program next semester). NetBase is used in the core course Market Research and elective Brand Management. Four teams competed to determine --using only social media-- what "white space" new product opportunity existed in the mobile app market. Teams identified sentiment, important devices, app categories and the most important attributes;...

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From: UTDallas Marketing Program

Related topics : using social media for marketing research / social media brand management / social media courses / manage social media / social media marketing proposal

How to Use Social Media and Content Marketing to Grow Your Brand, with Carolyn Hyams

PR Warrior Trevor Young caught up with Carolyn Hyams from Australian-based recruitment agency, Firebrand Talent, to discuss all things content marketing and social media.

Firebrand Talent is a savvy 'connected brand'.

When it launched in October 2010, the agency was unknown and had no marketing budget to speak of. Two and a half years later the company has made an impact in the digital/marketing/creative recruitment space and late in 2012 won "Best Boutique Agency" and "Best Brand" at the...

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From: Trevor Young

Related topics : using social media marketing / social media marketing agency / social media marketing companies / marketing through social media / social media content

Corporate Social Media Marketing Services | Reputation Management Consultants

http://www.elitestrategicbusinesssolutions.com/ - Our main goal behind Corporate Social media and marketing services is to put your company brand name in a top position. We help to tap into the two-way social media conversation naturally about what is happening between you, your brand and your customers. Our services are designed to show you where people are talking about you, the areas where you can best get involved, and the tactics you should use to help increase brand awareness. Contact US...

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From: Kathleen Williams

Related topics : social media marketing services / social media management services / social media marketing companies / using social media marketing / social media and reputation management

Powering Real-Time Engagement with Vizia

Pioneering brands are embedding social media command centers (SMCC) into their enterprises to analyze real-time social data, react instantaneously, and spread intuitive social insights across their organizations.

Vizia, powered by Brandwatch Analytics, is now used in the Social Media Center at Monster Headquarters to give leaders instant access to powerful social insights.

Watch this short video to find out how Monster are:

- Better understanding their audience

- Collaborating for efficiency...

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From: Brandwatch

Related topics : social media power / organizations using social media / social media audience engagement / social media analytics / social media branding

Brand and Reputation Management for the Small Biz- with Ken Cook

Most small companies don't have the luxury of hiring million dollar firms to help plan their branding and to protect or rebuild their reputation. That's when they turn to Reuter's Top 10 Small Business Expert on Twitter 2012 Ken Cook.

Ken is also Founding partner at Social Media Edge, a Blog Talk Radio show that is now in their 5th year of broadcasts. The show broadcasts every Tuesday at noon EST, and addresses using the Social Media tools, part of New Media, mainly for business purposes....

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From: Janet Fouts

Related topics : social media management company for small business / social media reputation management tools / using social media for pr / social media brand management / social media and reputation management

What's Your Social Media Marketing Strategy?

http://www.AustralianInternetMarketing.com

In this Australian Internet Marketing session you'll learn how to effectively use Twitter, Facebook & other social media to promote your business and brand in the best possible light. Watch this video to learn the do's and don'ts.

Click here to watch: http://www.AustralianInternetMarketing.com

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From: Melbourne SEO Services

Related topics : social media marketing strategy / marketing through social media

Panel: Instant RFP: Which Social Media Provider Will Win Our Challenge?

Recorded live at OMMA Social as part of Internet Week on May 15, 2012.

http://www.mediapost.com/ommasocial/agenda/

Moderator: David Berkowitz, VP of Emerging Media, 360i

OMMA Social is designed to guide marketers and agency execs through the terrain of social media and how it relates to your brand or web property. This one-day conference will address social marketing challenges and provide insight into the future of this medium including valuable information on all the tools and resources...

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From: MediaPost

Related topics : social media marketing agency / social media marketing guide / social media marketing tools / social media agency network / new social media tools