Leslie Marshall: Integrating Social Media into Global Marketing and Communication Efforts

Creating consistent messaging is an important, yet challenging, element of building a strong brand. Leslie Marshall, Director – Events, Magazine, and Social Media at Morningstar, will share how social media is a central part of the company’s marketing and communication strategies. Leslie will discuss how the strategic objectives for social align with Morningstar’s mission and the benefits of a centralized structure, as well as how her team uses data to analyze results, develop new...

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From: Digital Megaphone

Related topics : integrated marketing communications social media / social media marketing companies / marketing through social media / social media branding strategy / social media integration

Building Brand Wealth- OBL and his use of Social Media

The image was global, and for many, disturbing. OBL He established a vast network that operated under the radar while he built a global terrist network with worldwide noteriety. How was this single individual able to accopmlish this amazing feat? Needless to say he was able to gain frequent access to the media every time his group carried out a terriristic act. But he was one of the early benefacters of the reach and personal connection through the use of social media. His vision and message...

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From: CLKSearch

Related topics : brands using social media / social media brand management / social media network marketing training / social media executive education program

SociSynd Review - Most Effective Social Media Marketing Software

SociSynd Review by Rick Porter http://rickporter.org/SociSynd get SociSynd for the most effective social media marketing and link building software available. Use SociSynd to rank videos, press releases, blog posts, and other social media profiles. SociaSynd is a perfect software to use for affiliate marketing, online reputation management, brand marketing, and search engine optimization. Try SociSynd for $1 here...

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From: Rick Porter

Related topics : social media marketing software review / social media reputation management software / search engine optimization reputation management / marketing through social media / social media online reputation management

Myths, Assumptions, Skeptics and Crusaders: Engaging Students Through Social Media

Who at the university is best suited to educate students about online citizenship? How can social media be used to improve academic performance and encourage risk-taking and interpersonal growth? What’s the difference between digital identity development and personal branding?  On this episode of SA Live, host +Tony Doody interviews Rey Junco about his recently published book, “Engaging Students through Social Media: Evidence-Based Practices for Use in Student Affairs.“

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From: Higher Ed Live

Related topics : social media education for students / universities using social media / online social media / social media branding book

How is Social Media Affecting the Buying Process

Social Media has become a massively important part of people's lives across the globe. Boosted by the growth of the smart phone, users' have become more and more focussed on individual moments, which they can share. Sharing, posting and chatting with friends has become an almost constant activity as people all over the globe snack on miniature content whenever they like. As a by-product of this, social media has a significant effect on retail, online and in store. So how can brands use this to...

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From: DynmarkInternational

Related topics : social media buying / online social media / social media content / social media branding