Uncovering hidden markets by monitoring social media.m4v

Craig Gagnon interviews Charles Miller, SVP with Persuadable Research about using social media monitoring as a research tool to uncover hidden markets and learn about people's attitudes toward competing brands.

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From: CraigGagnon

Related topics : using social media as a market research tool / using social media for marketing research / social media monitoring tools / social media marketing tools / social media brand monitoring

Social media marketing training seminar for MBA Students of MIT Pune

Social media marketing issues and challenges discussed with young and dynamic MBA students - future managers - video shows positive feedback after a three hour seminar

Quora, Instagram, facebook, Google plus, LinkedIn, twitter and such digital platforms explained with use cases.

Social media marketing programs usually centre on efforts to create content that attracts attention and encourages readers to SHARE it across their social networks - viral marketing. The resulting electronic word of...

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From: Jyotindra Zaveri

Related topics : social media network marketing training / social media network marketing services / using social media marketing / social media marketing companies / marketing through social media

How Digital Has Changed the Game of Advertising | Lili Gil on CNN en Español

Not long ago social-media marketing was something that brand managers might ask their summer interns to deal with. Today it has become a pillar of the advertising industry. Social networks like Facebook, Twitter and LinkedIn have cultivated vast audiences: 2 billion people worldwide use them, says eMarketer, a research firm. Online advertising of all sorts continues to grow, and within that category, spending on social-media ads has gone from virtually nothing a few years ago to perhaps $20...

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From: Cultural Intelligence [With Lili Gil]

Related topics : social media advertising spend / social media brand management / social media marketing spend / social media branding for business / brands using social media

Local social networks are most popular in South Korea

Digital Marketing News;

http://webcertain.tv

A report has shown that social media users in South Korea lean towards home grown platforms, rather than global names like Facebook.

The survey by Nielsen KoreanClick found that the two leading social media apps on Android were Band, with 15 million unique users each day, and KakaoStory which had 13.7 million users.

Meanwhile, Facebook can only boast 10 million unique users per day, followed by Instagram with 5.7 million users.

However, it was...

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From: Webcertain TV

Related topics : using social media marketing / social media network marketing / social media report

Rochester SEO Expert Reputation Management & Social Media Services

Craig Tuttle Marketing has earned the reputation as the best Rochester SEO Service provider for a reason. Visit us at http://craigtuttlemarketing.com/ to view the testimonials for our SEO, Reputation Management, and Social Media Services.

We offer unparalleled SEO internet marketing plans Reputation Management and Social Media Marketing Services.

Our SEO packages are affordable and we use only proven search engine marketing and social media techniques that are trusted by some of the top...

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From: Craig Tuttle Marketing

Related topics : internet social media marketing services / social media online reputation management / social media management services / social media marketing plan / using social media marketing

How brands use social media to communicate with customers I Marie Taillard

Marie Taillard (biography on: http://escpeuro.pe/18keqkA) is a Professor of Marketing on the London Campus of ESCP Europe and Programme Director of the School's successful new Master in Marketing and Creativity (more about this programme: http://escpeuro.pe/12uFDIB). After a career in marketing management in the travel industry, Marie turned to teaching and research to share and further her interest in understanding the joint role of consumers and marketers in shaping brands.

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From: ESCP Europe

Related topics : brands using social media

Social Media Week Mexico 2016: the future of brand journalism & storytelling

Keynote presentation by Jannis Rudzki-Weise (Head of Digital Communications at Audi México) during Social Media Week Mexico City 2016.

Topic: Every marketer wants to tell compelling stories, engage audiences and see great results. Today’s digital world lets brands become their own media companies and get the results that used to depend on traditional media. In this session Jannis Rudzki-Weise will tell you how to blend brand journalism and content marketing to unlock the big potential for...

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From: Jannis Rudzki-Weise

Related topics : social media marketing ideas 2016 / social media marketing companies / social media branding

Best social media campaigns

One of the most frustrating questions that small businesses ask is 'how can I make a campaign that goes viral?' 'Going viral' is, by its very nature, unpredictable. Large companies like Nike and Cadbury run particularly effective social media campaigns, and Kate believes that the best campaigns are those that don't require the creation of huge amounts of content. As an example of particularly clever social media use, Kate gives Red Bull's use of Facebook's timeline feature, when it was first...

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From: Simply Business

Related topics : companies that don't use social media effectively / business using social media / social media content

Monetizing Social Media with Ford Saeks, Business Growth Speaker

Business Growth Expert, Ford Saeks from http://www.primeconcepts.com/ shares strategies for monetizing social media for the Philadelphia Flyers NHL and 76ers NBA Executive Leadership Conference.

Watch Demo at http://www.profitrichresults.com

This conference was held in 2008. Ford stays current on new developments in Social Media and how you can use it to grow and protect your brand. http://www.youtube.com/watch?v=47hJZrexKCU

http://wwww.ProfitRichResults.com and...

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From: Prime Concepts Group Inc

Related topics : business using social media / social media branding for business / social media branding strategy / social media expert

UT Dallas - NetBase competition: Crosspath winning team

UT Dallas introduced NetBase, a social media listening platform into many of it's courses in the Masters marketing program (and in the undergraduate marketing program next semester). NetBase is used in the core course Market Research and elective Brand Management. Four teams competed to determine --using only social media-- what "white space" new product opportunity existed in the mobile app market. Teams identified sentiment, important devices, app categories and the most important attributes;...

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From: UTDallas Marketing Program

Related topics : using social media for marketing research / social media listening platforms / social media brand management