Top B2B Digital Marketers Talk Social Media Marketing

BtoB asked five top marketers about their social media marketing experiences. This video features Alex Craddock of Visa, Linda Boff of GE, Mark Rentschler of Makino, Marc Green of National Starch and Pam Didner of Intel.

http://www.btobonline.com

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From: BtoB Magazine

Related topics : btob social media marketing

BtoB Social Media Marketing Awards - Deadline Extended to Jan. 30!

The BtoB Social Media Marketing Awards deadline for entries has been extended. Get your entry to us by 5:00pm on January 30th to be considered. For more info, check out http://www.btobonline.com/socialmediaawards.

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From: BtoB Magazine

Related topics : btob social media marketing awards / marketing through social media

BtoB Marketing LinkedIn Group, Founded by Digital Marketing Firm Arketi, Wins Social Media Award

Mike Neumeier, principal of digital marketing and PR firm Arketi Group ( http://www.arketi.com ), expresses his gratitude to the more than 4,000 members of the BtoB Marketing Group on LinkedIn, which was recently awarded a BtoB magazine Social Media Marketing Award.

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From: Arketi Group

Related topics : btob social media marketing awards / social media marketing firm / marketing through social media / digital media marketing / social media firm

Ken Fredman of JPMorgan Chase on social media marketing

'BtoB' asked Ken Fredman, senior e-marketing manager for the treasury services business at JPMorgan Chase: "What is the potential of social media marketing in reinforcing the success of trade shows and events?"

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From: BtoB Magazine

Related topics : btob social media marketing / marketing through social media / social media management services / manage social media

An Interview with Petra Neiger: How Cisco Drives Social Media

For the past four years, Cisco Systems has been a winner or runner up in the annual BtoB Social Media Marketing awards program.

Then in 2009, Cisco introduced MyPlanNet game that won BtoB's Best Integrated Tech category and best tech social marketing program.

Cisco's social media training program is available at: http://bit.ly/Yq1ALR

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From: IDG Knowledge Hub

Related topics : social media marketing program / marketing through social media / social media training / social media integration / social media media

BtoB Magazine: Kathy Mandelstein of IBM discusses social media marketing at NetMarketing Breakfast

Kathy Mandelstein, director-worldwide demand programs at IBM Collaboration Solutions discussed social media, smart phones, and location marketing at BtoB's February 24, 2011 NetMarketing Breakfast in NYC.

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From: BtoB Magazine

Related topics : btob social media marketing / marketing through social media / social media solutions

Cisco's Connected Life Exchange: A Blog with an Educational Mission

Cisco is well known for its networking products and services so the company decided it needed to produce an informational not promotional blog. The blog articles and videos focus on the telecom network's impact on society. The Connected Life Exchange earned a runners up award for blogs selected by BtoB editors. At the Social Media Marketing Awards ceremony and BtoB Digital conference in March 2012, Cisco's Tim Washer described the blog and its evolution to IDG Strategic Marketing Services...

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From: IDG Knowledge Hub

Related topics : btob social media marketing awards / marketing through social media

Tech PR Firm's Interview with 11Alive TV Social Media Guru

Arketi Group, a high-tech BtoB PR and marketing firm, recently spoke with Chris Sweigart, reporter and director of social media for 11Alive, about the ubiquity of social media technologies and how reporters can leverage them to expand the traditional newsroom.

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From: Arketi Group

Related topics : pr firms social media / social media marketing firm / social media report / btob social media marketing / social media firm

Joanne Kernie, Director of Marketing, CenturyLink

Joanne Kernie, Director of Marketing at CenturyLink, discusses her BtoB's Social Media People's Choice award winning entry.

http://www.btobonline.com/

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From: BtoB Magazine

Related topics : btob social media marketing awards / marketing director

LexisNexis Wins Social Media Award for Best Closed Community

Produced by LexisNexis, the winners attend BtoB and IDG Strategic Marketing Services' Social Media Awards Breakfast in New York City to accept their award for winner in the category of Closed Community. Members of the LexisNexis team go on to talk about the exciting environment of the event, bringing together technical and non-technical players in the industry to recognize leaders in the rapidly growing field of social media.

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From: IDG Knowledge Hub

Related topics : btob social media marketing awards / marketing through social media