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The Story Behind Intel's Award-Winning Corporate Blog
BtoB selected Intel's "Turning Up the Volume: Boosting Intel Health IT Blog Views 1,200 Percent" as the best blog in BtoB's 2012 Social Media Marketing Awards Program. At the BtoB awards lunch and Digital Conference in March 2013, Pam Didner explained how Intel built out the site and attracted readers. Didner, who accepted the award on behalf of Intel's North America marketing group, spoke with IDG Global Solutions Director Howard Sholkin, in this brief video interview. View it....
From: IDG Knowledge Hub
Related topics : btob social media marketing awards
BtoB Social Awards Interview
Who would've thought a trivia contest would attract 90,000 players? CenturyLink did. The game for IT decision-makers won the online vote for best tech program in BtoB's People's Choice Social Media Marketing awards. More than half of the game players also registered on the site. IDG Strategic Marketing Services was the premier sponsor for the third straight year of the BtoB program.
IDG's Howard Sholkin interviewed CenturyLink Marketing Director Joanne Kernie at the awards ceremony and...
From: IDG Knowledge Hub
Related topics : btob social media marketing awards / social media marketing services
Commitment and Metrics Power Intel's Corporate Blog
Intel's Pam Didner said with social media "everyone can be a publisher." With such competition, Intel invests in its Health IT blog that won a BtoB Social Media Marketing award for 2012. Didner accepted the award in March 2013 on behalf of her colleagues in North America Marketing.
IDG Global Solutions Director Howard Sholkin asked her at the BtoB awards ceremony and Digital Conference, what are the key metrics for the blog? Click to find the answer in this brief video interview.....
From: IDG Knowledge Hub
Related topics : btob social media marketing awards
BtoB What's Working in Social Media? With Paul Dunay
Paul Dunay, Global Managing Director of Services and Social Marketing, Avaya
From: IDG Knowledge Hub
Related topics : social media management services / social media marketing services / manage social media
BtoB asks Monte Beck: What's Working In Social Media?
Monte Beck, VP of Small Business Marketing with Verizon Telecom, shares some insight on how social media is being used to listen to customers, customer care, sales processes, and even to build new products and services. Small businesses are especially at an advantage with the development of the Small Business Center, a professional networking tool.
From: IDG Knowledge Hub
Related topics : advantages of social media marketing for small business / social network for small business / social media listening center
High-Tech PR Firm Chats Social Media Tactics with UGA Professor
Arketi Group, a high-tech BtoB PR and marketing firm, recently had a chance to speak with University of Georgia professor Dr. Kaye Sweetser, APR, after her September PRSA|GA social media seminar. Dr. Sweetser emphasized the importance of due diligence in social media strategy and provided a laundry list of Twitter best practices.
From: Arketi Group
Related topics : pr firms social media / social media marketing firm / social media marketing strategy / social media firm
Why Executives Fail in Their Job Search
SmartBrief on Social Media
BtoB Research
Sales & Marketing Alert
Countless senior level executives face an extraordinary challenge in trying to secure a new opportunity. They have had exceptional careers but now discover the search is not producing results. One of the major factors is that executives have not remained current and contemporary in a business envirnonment that is changing at warp speed. Execs must adapt to social media, new communication tools, new software...
From: Don Straits
Related topics : new social media tools / social media job search / social media software tools