The Role of Social Media in the Hospitality Sector

Hotel and travel companies need to understand that today's skeptical customers see straight through biased marketing efforts, says professor Peter O'Connor. He urges the service sector to develop a social media plan: monitor what is being said about you online, establish an online presence and then engage as a member of online communities. It is time-consuming, he says, but essential.

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From: IESE Business School

Related topics : role of media in social development / social media monitoring companies / social media marketing services / social media marketing plan / social media plan

Real-Time Twitter Map Dashboard by North Street

North Street's latest adventure in social media design and development is this real-time Twitter dashboard we recently built for a client. Designed for display on a 1080p big screen (in, say, a social media war room setting), the dashboard monitors Twitter activity around a given search term. In the example shown, we're watching for all mentions on Twitter of "apple," we're showing where in the world those tweets are coming from, which three countries lead the pack and what Apple's stock is...

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From: North Street

Related topics : social media war room / social media dashboard

Mediareach Advertising - Discover Our Formula for Successful Integrated Marketing Campaigns

It's taken skills, vision, insight, and planning to bring 'joined-up' thinking to brands. Our formula for integrated success has been based on a culture of expertise, consistent knowledge sharing and recruitment of diverse professionals.

The multi-disciplined approach has involved into:

- Marketing & Advertising

- Digital Marketing & search

- Media planning and buying

- Web design & development

- Comms planning

- Social media

- Multicultural marketing

- Experiential and consumer...

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From: Mediareach Advertising

Related topics : social media marketing campaign plan / digital media marketing plan / social media marketing websites

Custom Web Development is a Catalyst for Business’s Social Media Channels

Improve your business interaction with the power of custom built social networks. Engage more customers and offer meaningful and valuable solutions to customers. A great custom website integrated with the right social media tool lets you quickly turn prospects into clients.

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From: Redspark Technologies Pvt. Ltd.

Related topics : social media tools for business / best social media websites for businesses / custom social network / best social media website integration / social business network

San Diego Social Media Marketing & Consulting - Consultants for San Diego businesses.mp4

http://www.SanDiegoSocialMediaConsultants.com - The Internet and Social Media marketing strategies we design, develop and deploy produce a 4-10 times increase in prospects and leads for businesses. That's a 400-1000% increase. Get your FREE VIDEO on Marketing Secrets and How To Get TONS of New Leads for your San Diego Business

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From: SocialBrandingExpert

Related topics : social media marketing consulting / marketing through social media / social media business / social media strategy

Henry Jenkins: How social media is influencing political agendas

Social media is giving people another way to express their political opinions is and transforming the way we are governed. Call it Democracy 2.0. Henry Jenkins, a professor of communication, journalism and cinematic Arts at USC, describes the shift that is taking place in how politics are conducted as people taking media into their own hands, remixing and re-circulating words, images and videos to put the spotlight on elected officials and reshape political agendas.

Specializing in the...

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From: Pull: How Technology is Changing the Conversation

Related topics : social media effect on politics

Tech buyers more likely to recommend companies on social media

Did you know that tech buyers tend to develop better impressions of companies that have social media presences?

http://www.brafton.com/news/tech-chatter-sales-fodder

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From: Brafton

Related topics : social media marketing companies / social media company / social media marketing news

Online Communities Change the World - multichannel marketing and digital consumers - Speaker

http://www.globalchange.com Impact of social networking and social media on marketing strategy and brand development. YouTube, Facebook, Wikipedia, TripAdvisor and other online communities. Why traditional advertising agencies cannot respond. Power of community opinion. New marketing models. Why online communities are trusted more than official websites or information sources. Web 2.0. Conference keynote speaker and Futurist Dr Patrick Dixon.

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From: Patrick Dixon Futurist Keynote Speaker for Industry Conference

Related topics : social media network marketing / social media marketing strategy / social media marketing agency / social media marketing websites / digital media marketing strategy

How Location and Payment Evolve Social Media - Mike Germano

In Chapter 13 of 13, Carrot Creative founder, community builder, and social media expert Mike Germano discusses what's next in social media, including location based mobile applications and digital economy. Digital economy creates currency rewarded on creative exchange and participation and creates a new playing field Germano sees as ripe with opportunity develop even stronger communities. For more, visit http://www.captureyourflag.com/

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From: Capture Your Flag

Related topics : location based social media

Media Development and Production Reel for Going Nutts Creative Media Marketing

Going Nutts Creative produces Media from their studios in Tulsa, Oklahoma and Las Vegas, Nevada.

This Boutique Creative and Consulting Firm has 30 years of Business Experience, focusing on Internet and Web Development and Marketing Strategies since 1994. The focus is on Engagement and Conversion using Internet, Social Media and Social Networks in a manner that grows Profitability.

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From: OTE Designs LLC

Related topics : creative marketing social media / business using social media / marketing through social media