The Blurred Lines Between Content and Advertising

With the proliferation of video many blur lines of creative and organizational boundaries. Is a piece advertising, marketing, or content? All of the above? Does brand marketing execute the story or does a specialized digital team? Brands are realizing this approach requires a defined strategic approach as well as a supportive organizational structure. And every brand is different. We’ll look at three brands (Clorox, Target, Paramount), their strategies, how they view video creative and make...

View more

From: VMA Media

Related topics : creative marketing social media / social media branding strategy

Social Media and Politics 2012 Election

WebiMax.com VP of Marketing & Digital Strategy Todd Bailey follows Election 2012 with regards to social media and its impact. Vist often for routine updates tracking successes and failures throughout the campaign.

http://www.searchengineguide.com/todd-bailey/romney-social-media-an-uphill-battle-for.php

View more

From: webimax

Related topics : social media impact on political campaigns / social media marketing strategy / digital media marketing strategy / social media strategy

How to Become a Digital Marketing and Social Media Expert from Affiliate Summit East 2014

This was a conference session titled How to Become a Digital Marketing and Social Media Expert from Affiliate Summit East 2014, which took place August 10-12, 2014 at New York Marriott Marquis.

Session speaker:

Evan Weber, CEO, Experience Advertising

Session description:

This session will review strategies, techniques, tips, and tools to become very well-versed in online marketing, ecommerce, and social media.

Experience level: Intermediate

Target audience: Affiliate/Publisher,...

View more

From: Affiliate Summit

Related topics : affiliate marketing social media / social media online marketing / list of social media conferences 2014 / social media marketing companies / social media marketing agency

1. We Hate Social Media: Neil's Intro for Pharma Companies #whsm @aurorahealthpr

Many commentators and Web 2 evangelists simply don't understand the challenges associated with pharma digital comms, right?

"We Hate Social Media" was a campaign that Aurora ran back in 2010, to spread the love of social media and highlight it's advantages within pharma communications.

In 2012 Aurora launched a digital marketing business unit called The Social Moon. Our team helps clients understand and integrate the highest quality digital marketing with their business strategy and...

View more

From: wehatesocialmedia

Related topics : advantages of social media marketing strategy / advantages of social media marketing campaign / social media marketing companies / digital media marketing strategy / marketing through social media

Pharmaceutical Marketing: Augmented reality a new way to engage at Digipharm Europe Conference

Strategy for pharmaceutical marketing and communications professionals- presentations and video content from our events covering, digital, mobile and social media marketing for pharma.

Digipharm Europe: Discussing the challenges and strategies used to enhance online communications, customer relationships, strengthen brand awareness and improve profitability in digital marketing for pharmaceutical/biotech.

Presentation: Augumented Reality- a new way to engage

Suzanna van Straaten, Senior...

View more

From: dgpharm

Related topics : social media marketing conference europe

Digital Marketing Strategy | CLUSTERING CREATIVITY

Clustering Creativity project aim is to stimulate synergy among universities, Internet marketing companies and students in order to empower the creation of jobs in new media market. We seek to support faster employment of new technologies based business models and strengthen students‘ skills to create and market profitable media products.

MORE ON: http://www.clusteringcreativity.com/

View more

From: Clustering Creativity

Related topics : new media marketing jobs / digital media marketing strategy

Grow your Business with Brand Marketing Zone’s Social Media Optimization

Video Description: Increasing online visibility, traffic, and engagement is the main goal of marketing today. In the digital age, this can be achieved by online marketing strategies done by SEO companies like Brand Marketing Zone. For more information about our services, visit http://brandmarketing.zone/

View more

From: Brand Marketing Zone Ltd.

Related topics : online media marketing strategy / social media online marketing / social media branding for business / digital media marketing strategy / social media marketing companies

Social Media Marketing Trends 2016

BRANDAIVE has the talent and experience that you need to help create your business into brand quickly.

1- Web Design And Development

2- Mobile Applications

3- Social Media Management

4- Digital Strategy and Planning

5- Online Media Advertising

If you’re interested in working with us then drop us an email at info@brandaive.com Even if it’s just to say hello!

You can also find us on

Twitter : www.twitter.com/brandaive

Facebook: www.facebook.com/brandaive

Instagram :...

View more

From: Brandaive

Related topics : social media marketing trends 2016 / social media marketing strategy / social media online marketing / social media branding strategy

Techwitty Digital Marketing Agency

We are Techwitty. We are boutique digital consultancy and technology advisory headquartered in Sydney that is part of the Tulla group of companies. We are experts in developing and designing websites and digital platforms, building professional applications for mobile and web, developing and managing digital marketing and social media campaigns, and much more…

Our corporate technology advisory practice specialises in advising technology related businesses on go-to-market strategy, capital...

View more

From: Techwitty Creative

Related topics : digital media marketing agency / social media marketing strategy / social media marketing agency

FACEBOOK MARKETING Explained (Case Study) by Mass Media Dynamics 2015

Tap into the power of Facebook® marketing and learn with this case study. This is a video tutorial about Facebook® Marketing Strategy explained by Mass Media Dynamics. Visit our website to know more about our products and services in digital marketing. www.massmediadynamics.com

Follow us

Facebook http://facebook.com/massmediadynamics

Twitter http://twitter.com/massmediadyn

LinkedIn https://linkedin.com/company/mass-media-dynamics

View more

From: Mass Media Dynamics

Related topics : mass marketing media