How Smart Brands Use Digital Marketing to Acquire, Engage, & Retain Customers

Today's consumers are hyper-connected, better informed, and more empowered than ever. And they expect brands to deliver personalized offers, information, and service at every stage of the customer life cycle. To acquire and retain the new consumer, customer-centric brands are rapidly replacing ineffective, fragmented, one-size-fits-all mass advertising campaigns with data-driven, one-to-one communications that are tailored to the needs, interests, and location of the consumer. As a result,...

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From: Dreamforce Video

Related topics : social media marketing strategy example / using social media marketing

TWMG Showreel

The Website Marketing Group is a Sydney-based award winning, full service web development and digital marketing agency. We create, design, promote and maintain web solutions for Australia's top brands.

As a digital leader in digital strategy, web design, website development, search engine optimisation (SEO), and social media marketing we offer services to a range of businesses; from small start-ups to the top 1000 companies across all industry and government sectors in Sydney.

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From: twmgchannel

Related topics : search engine marketing social media / social media marketing small business / social media marketing websites / digital media marketing strategy / social media small business strategy

Net Daddy Digital Strategies

Peter Ferioli aka Net Daddy is a senior digital media tactician & strategist. Social, Mobile, Wearables and more. Check out this video CV.

Currently consulting as a digital media tactician and strategist with twenty years of experience in search and directory, product management, product positioning, award-winning desktop software, web and mobile apps, community management, content management, social media marketing, non-profit projects, user acquisition and specializes in technology that is...

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From: Net Daddy

Related topics : social media marketing non profit / social media software management / manage social media / digital media marketing strategy / social media content

Social PHD: Laurie Buczek, Intel - "How do you become a Social Business?"

Social PHD http://www.youtube.com/watch?v=5wbQ36WvH8g

Produced by Mark Fidelman and Robert Lavigne

Contact Info:

Robert Lavigne - http://RLavigne42.com/Innovate

#TDGv Studios - http://TDGv.net

Lauri Buczek, Intel

"First, Identify the business objectives..."

Laurie Buczek is a Social Media Strategist within Intel Corporation's Digital Marketing organization. Prior to joining Digital Marketing, Laurie spent over two years as the Social Computing Program Manager where she was...

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From: SocializedBusiness

Related topics : phd social media marketing / social media business / marketing through social media / manage social media / digital media marketing strategy

Soul Media | Video Production, Marketing, Social Media Management

At Soul Media we help you tell your story simply, elegantly, and with your brands voice. We’re a full service digital media company that loves working with businesses of all sizes and non-profit organizations that are interested in web commercials, event videography, social media strategy and campaign management.

VIDEO PRODUCTION

Let’s tell an amazing story together. Products, events, commercials, we can do it all.

AERIAL PHOTO

A whole new world. Real estate, events, and amazing aerial...

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From: Soul Media

Related topics : social media marketing commercial real estate / social media management services / social media management company / manage social media / social media marketing services

TRENZ 2013 Make it easy to enter the lucrative Chinese market using Weibo Ken Hong, Weibo

In April 2012, Ken joined Sina as the GM of Weibo Marketing Strategy, helping Sina develop its popular Weibo platform into a powerful marketing platform for advertisers and agencies. Since then, he has worked with MNCs, large Chinese enterprises and advertising agencies on various social media marketing programs including Social Advertising, Social CRM and Social Commerce.

Between June 2010 and April 2012, Ken was the China Managing Director for Razorfish & Digitas, two of the top digital...

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From: Tourism Industry Aotearoa

Related topics : social media marketing agency program / digital media marketing strategy

How To Get Bigger Banner Advertising Profits Thru Media Buying

http://autopilot101.com/plrstore/mediabuying/index.html

Banner advertising can yield huge profits when you scale it up using media buying. Learn how with the free report at the link above.

And don't forget to get my free Online Marketing Strategies digital magazine. It's loaded with proven effective Internet marketing techniques in a full-color 50-page magazine every month.

Get it here: http://theinternetmarketingsource.com/free-internet-marketing-digital-magazine/

Want a free Internet...

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From: Bryan Stoker

Related topics : online media marketing and advertising magazine

The Social Media Channels B2B Companies Should Use

Doghouse Tales: Series 1, Episode 4 -- What are the relevant social media channels for businesses? There are 1000s of social media networks available, which ones are relevant for your business, is LinkedIn really the be-all and end-all?

Doghouse Tales is a video series about B2B brand, digital, content marketing and social media strategies -- brought to you from the house of Birddog. Subscribe to the series and take a regular look inside the troubled mind of Scot McKee, Managing Director,...

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From: BirddogB2B

Related topics : social media channel 4 / social media branding for business / social media network marketing / social media marketing companies / social media companies

Social Marketing - Gartner For Marketers

Get inside the mind of customers, cultivate brand advocates and increase conversion rates through leveraging the power of social media.

How we define this key initiative?

Social marketing is a strategy that uses social media to listen to and engage customers, and to cultivate brand advocates. It can shorten product development cycles, boost innovation and increase conversion rates.

Free research: http://www.gartner.com/marketing/digital/research/social/

Get smarter in your role

Our...

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From: Gartner For Marketers

Related topics : using social media for marketing research

WSI Digital Insider Podcast Series EP 04: Social Media with Dave Kerpen

During the 4th episode in our Digital Insider series, we’ll be talking about content syndication and why social media and social advertising should be a part of every company's digital marketing strategy. The expert joining us is Dave Kerpen, CEO and Co-founder of Likeable Local and NY Times Best Selling Author.

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From: WSIWorld

Related topics : social media advertising companies / social media marketing companies / social media content / social media marketing strategies / marketing through social media