The Wall Street Journal's Strategy For Mobile Messaging Apps

Carla Zanoni (Executive Emerging Media Editor, Wall Street Journal) expects social media to continue to shift towards messaging apps and intimate, one-on-one communications between brands and their audience.

Carla says her team at WSJ are figuring out how to define the new voice and connect in innovative ways through these apps and platforms that will constantly evolve.

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From: SocialMediaWeek

Related topics : emerging social media apps / emerging social media platforms

Worst Audition Ever #ADDtv

This is what happens when you're White auditioning for a Black character role.

“ADD-TV,” will air immediately following “World Star TV” at 11:30 p.m. ET/PT and will bring the best of All Def Digital’s content to a linear platform. Each week we'll feature top emerging comedians, social media influencers and All Def Digital’s in-house talent and staff in various segments and sketches that address cultural, racial and gender stereotypes, or situations that are just plain funny,...

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From: All Def Digital

Related topics : emerging social media platforms

The Emerging Role of Social Media in Public Health - ICAAC 2012

Over the past fifteen years, Internet technology has significantly changed the landscape of public health surveillance and epidemic intelligence gathering. Disease and outbreak data is disseminated not only through formal online announcements by government agencies, but also through informal channels such as social networking sites, blogs, chat rooms, Web searches, local news media and crowdsourcing platforms. Dr. Brownstein discusses the current capabilities and future directions in the use of...

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From: American Society for Microbiology

Related topics : social networking sites blog / emerging social media platforms / social media agency network

How to drive results by marketing on emerging social networks

Clips from the 2015 Gartner Digital Marketing Conference reveal key social media issues such as which platforms are most relevant and how to evolve to keep customers engaged with your brand.

Speaker: Julie Hopkins, Managing VP, Gartner for Marketing Leaders

Gartner for Marketing Leaders connects you with objective research, data, tools and experts who will advise you in the digital marketing areas that matter most. To learn more, email gml@gartner.com or visit...

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From: Gartner For Marketers

Related topics : social media marketing events 2015 / social media market research tool / social media network marketing / social media platforms for marketing

Nielsen's John Gibbs Discusses Co-Viewership at the Consumer 360 Conference

Nielsen's John Gibbs discusses consumer media engagement and the co-usage of TV and online devices together. He explains that TV is no longer a passive activity, but rather a social behavior.

According to Nielsen insights, there is a direct correlation between spikes in TV ratings and spikes in social media usage. This data is measured using advanced measurement solutions that help clients understand how consumers interact with media across all platforms, including TV, online, mobile, and...

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From: Nielsen

Related topics : social media tv ratings / social media measurement / emerging social media platforms