Using Social Media in a Public Relations Campaign at SES Toronto 2010

Lisa Buyer, The Buyer Group, interviews Neil Johnson, High Road Communications, about the use of social media in a PR campaign. Neil discusses one such example, Canada's mobile company, Telus, and their business solutions group, uses their editorial calendar through social to create more content and links around their news. Neil goes on to give some tips about how to create an editorial calendar that integrates social media tools. All marketing and communications disciplines have a role to play...

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From: SES Events

Related topics : integrated marketing communications social media / using social media marketing / using social media for pr / social media marketing campaign examples / social media marketing companies

Andrea Donlan

Andrea Donlan - President and CEO, Manifest Communications Inc.

Jim Diorio - Chief Idea Officer, Manifest Communications Inc.

4 X 40: The very best work by decade

40 years after Kotler and Zaltman introduced "social marketing", Canada's Manifest Communications brings you the best of the best of the best:

four international, must-see social marketing campaigns from the 1970's through today. Your hosts will dissect the campaigns' success, and equip

you with key learnings that will help your own...

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From: WorldSocialMarketing

Related topics : successful social marketing campaigns

Social Media & the Transformation of Business

The shift from interrupting consumers to having "conversations" with them shows no signs of stopping, with social ad spending in the U.S. forecast to reach nearly $4 billion this year. But are these conversations really impacting the bottom line? Join our Social Marketing Master Adam Kmiec and leading marketers for a look at how social is transforming the way they do business -- from influencing global ad campaigns, to lowering customer acquisition costs, to improving retention and customer...

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From: adtechevents

Related topics : master in social media marketing / social media branding for business / social media advertising examples / social media promotion mix / social media conference

Tamar Koifman at Luxury Interactive on location-based marketing for luxury brands

Tamar Koifman, social media guru, outlines some best practices for luxury brands who are looking to take better advantage of social media. Here, she talks about location-based marketing like Foursquare, using Louis Vuitton as an example with its London campaign.

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From: eTailEast2010

Related topics : luxury brand social media marketing / advantages of social media marketing campaign / brands using social media / social media branding examples / marketing through social media

Tomorrow MKT (Social Media Marketing) - model SM2

buy this animation on www.tomorrowmkt.com

Model: SM2

Please send me the web address names of your:

Facebook, Twitter, & Youtube accounts

Also,

a picture for your company logo to show at the end of the video.

Note: (If you don't have a logo we can replace this with your website address or any TEXT)

And a Tag Line,

(for example) "Start Your Social Media Campaign Now"

-

We will delivery video in HDef format And will not do any modifications to length, color, etc....

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From: Tomorrowmkt Mac

Related topics : social media marketing campaign examples / social media marketing companies

Effective marketing campaigns examples dm2agency Iwankiewicz Stacewicz

Controlling the element called the market, where Your competition goes mad and a new product is created every minute is a true challenge for Your business: a big one which employs thousands of workers and a small one, locally run.

As one of experience branding agencies in London we shape the company so that its image imprints in the consciousness of the target group at which the message is aimed. To achieve the goal, which is effective advertising strategies, we use rich resources from...

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From: dm2agency

Related topics : examples of social marketing campaigns