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Social Media & the Transformation of Business
The shift from interrupting consumers to having "conversations" with them shows no signs of stopping, with social ad spending in the U.S. forecast to reach nearly $4 billion this year. But are these conversations really impacting the bottom line? Join our Social Marketing Master Adam Kmiec and leading marketers for a look at how social is transforming the way they do business -- from influencing global ad campaigns, to lowering customer acquisition costs, to improving retention and customer...
Related topics : master in social media marketing / social media branding for business / social media advertising examples / social media promotion mix / social media conference
What Does $3 Billion in Ad Spend Get You? The Dos and Don'ts of Social Media Advertising
Marketers cannot live on an earned media strategy alone. While social word of mouth is powerful, it'll increasingly be coupled with paid social media to realize the true potential. In fact, social media ad spending should grow 55% this year alone to $3 billion. Where is that money going to? How are those ads working in concert with other marketing formats? And where, when and how should your brand include paid social media in an ad buy? We'll analyze the best social media buying strategies and...
Related topics : social media ad spend / social media marketing strategies / social media advertising spend / social media social
Social Media Marketing Building Brand Equity through Social Channels
Once a cool new thing, social media is now firmly established as a vital marketing channel for brand building. Based on word of mouth and spreadability, brands and advertisers fully recognize that social media is no longer an option—it's a must have. The possibilities and potential with social media are enormous too; brands can realize tremendous lift in word of mouth and brand value through social channels. But a social media strategy must be well-oiled and well-executed; and mis-steps can...
Related topics : social media brand building / social media branding strategy / social media marketing strategy steps / social media marketing firm / social media firm
SOCIAL - Social Ad Crash Course: How to Create Great Facebook, Twitter and LinkedIn Campaigns
U.S. companies will spend roughly $5.7 billion on social media advertising this year ... so it's safe to say that social has earned its seat at the grownup table. Facebook is undoubtedly the biggest player, with a variety of ad units and third-party campaign management tools, but new platforms continue to capture users' attention and advertising dollars. In this session, you'll learn about ad formats on Facebook, LinkedIn, Twitter and other social platforms. You'll see examples of marketers...
Related topics : social media ad spend / social media advertising spend / social media advertising companies / social media marketing campaign examples
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