What Does $3 Billion in Ad Spend Get You? The Dos and Don'ts of Social Media Advertising
Marketers cannot live on an earned media strategy alone. While social word of mouth is powerful, it'll increasingly be coupled with paid social media to realize the true potential. In fact, social media ad spending should grow 55% this year alone to $3 billion. Where is that money going to? How are those ads working in concert with other marketing formats? And where, when and how should your brand include paid social media in an ad buy? We'll analyze the best social media buying strategies and...
From: adtechevents
Related topics : social media ad spend / social media marketing strategies / social media advertising spend / social media social
Are Businesses Buying Facebook Ads?
As global social media ad spending may grow to $8.8 billion by 2014, will local businesses start buying Facebook ads?
From: Bloomberg
Related topics : social media ad spend 2014 / social media in business
Social Media Advertising: Data, Trends & Opportunities
http://www.danhodgins.com/social-media-ad-spend-3-8b-in-2013-to-9-8b-by-2016-data-trends-opportunities
Social Media Advertising: Data, Trends & Opportunities
In this brief 4 minute presentation I summarize key data, trends and opportunities in social media advertising.
These opportunities exist for both large businesses wishing to achieve marketing goals, and entrepreneurs seeking to build businesses that provide products, services and solutions that help advertisers increase...
From: Dan Hodgins
Related topics : social media advertising trends / social media help / social media solutions / marketing through social media / social media media
Business Consort Social Media Marketing Newsflash
UK digital ad spend grows 12.6% to £2.6 billion in first half of 2012
Business Consort - The premier social media academy providing both online and offline digital and social media marketing training courses worldwide - www.thesocialmediaacademy.org
Dawn McGruer FRSA - Director of Business Consort & Social & Digital Media Specialist has over 10 years experience in Digital & Social Media Marketing
In addition, Dawn is also a fellow of the RSA. The invite came as recognition of her expertise...
From: Business Consort - The Digital & Social Media Academy
Related topics : social media online marketing / social media training / social media courses
Webinar | Social Media Advertising: The Legal Challenges of Marketing in a #HASHTAG World
Join Fish & Richardson for this complimentary webinar on legal issues and strategies brand owners should consider when marketing through social media. Register now for this social media advertising webinar. Wednesday, August 20, 2014 1:00 PM - 2:00 PM EDT In 2013, spending on social media ads in the U.S. stood at $6.2 billion, accounting for 13.9% of all online advertising. Social media advertising allows brand owners to instantaneously interact with an infinite number of consumers at a...
From: fishandrichardson
Related topics : benefits of social media advertising / webinar on social media marketing / social media viral marketing campaign / social media online marketing / social media marketing companies
Social Media business continues to grow
In this video we describe how the Social Media business continues to grow.
Market research company eMarketer forecasts that US advertisers will spend 20% more on social networking sites such as Facebook, Twitter and MySpace in 2010.
This means social media will account for 6.7 per cent of all US online ad spending.
Apparently Facebook dominates with 50% market share of Social Media spend whilst Myspace diminishes.
Visit Weboptimiser at http://www.weboptimiser.com for custom Search...
From: Weboptimiser
Related topics : search & social media marketing / social media market research companies / social media advertising spend / social media marketing companies
Social Media Cost from Bullfrog Media (Ep 3) - Vitrue Social Marketing Minute
Social Media Cost from Bullfrog Media - Clients usually think it should be free. They will spend $10,000 on radio ads or prints ads. Taking those funds and moving them over to social is something that people on top and in the middle don't like. They ask: Can't we do it for free? After we show them and prove the ROI, that's when they'll increase the allocated budget. Then you can do a lot more and have a bigger reach.
From: vitrue
Related topics : free social media marketing / marketing through social media / social media social
Creating the Most Effective Social Media Campaign for your Ecommerce Business
Join Tim Putnam, VP of Client Services at Moontoast, and Rich Lyons, CEO & President of Lyons Consulting Group, will give you best practices and strategic advice on:
- The mobile-eCommerce relationship and where it is headed
- Shopping vs spending on different Social platforms
- Social Rich Media ad units and how they work
- The power of video
- And...
From: Moontoast
Related topics : social media ad spend 2013 / social media platforms for business / best social media campaign 2013 / social media services
Best Practices for Visual-Centric Ads on Facebook, Instagram and Pinterest
Marketers are spending billions of dollars on social media advertising. Mostly that’s because paid social ads work. There are several essential elements of paid social advertising campaigns including visually engaging ad creative, precise targeting, frequent testing and optimization.
In this webinar, Merove Heifetz, Director of SEO and Digital Strategy at Acceleration Partners and Brad O'Brien, VP of Social at 3Q Digital, will discuss key strategies for developing effective ad creative for...
From: Acceleration Partners
Related topics : social media ad spend / social media marketing spend
SMB Social Media Spend, Consumer Spending & Borrowing, Email Marketing on the Rise
The February 2013 edition of Ad-ology's Marketing Forecast looks at social media spend for small businesses, consumer spending and borrowing, and the rise of email marketing.
From: SellSmarter
Related topics : social media marketing spend