How Nike Creates Value from Social Media

This video is about how Nike the sportswear brand uses social media based platforms and strategies to communicate with consumers.

References

Jamalzadeh, M., Behravan, N., Espahbodi, S., Masoudi, R. (2012). An Empirical Analysis of Online Social Network Determinants Towards Business Prosperity. Business and Economics Journal. Vol BEJ(57). Retrieved from: ESBCOhost

Kamal, I., & Carl, W. (2011) Does Investigating in Social Media Create Business Value?: A Study of the Impact of Exposure to...

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From: pdebraux

Related topics : social media branding for business / brands using social media / online business social network / social media analysis online / social media services company

BBC journalism skills: How journalists get to know their social media patch

Social media can be a rich source of contacts and stories relating to a particular geographical area or subject. Debby Waldron films and edits in Inverness. Andrew Thomson is a local radio producer whose patch includes the Highlands and islands.

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From: BBC Academy

Related topics : social media source

New Ledes | Panel 3: Innovation, New Media, and Criminal Justice Reform

New media and social media have catapulted criminal justice issues into the center of the national conversation. How has social media allowed activists to reframe media priorities or story lines? To what extent has “citizen journalism” – as exemplified by

video of police-civilian encounters – reoriented institutional journalism around criminal justice? How have media organizations leveraged the reach and structure of new media tools to amplify the effect of traditional “old media”...

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From: HarvardLawSchool

Related topics : new social media tools / social media media

How We Used Social Media in 2013: Facebook Is King of Social Media Wars

A majority of adults used social media in 2013, and for the majority, Facebook is king. Pew Research Center's Internet & American Life Project director Lee Rainie discusses on the News Hub. (Photo: AP)

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From: Wall Street Journal

Related topics : using social media / social media media

Art Inspired by Social Media

I used social media to get out of my head and play in my art journal! http://acolorfuljourney.com/art-inspired-by-social-media/

Carolyn Dube http://acolorfuljourney.com/

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Come and play at A Colorful Playground community...

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From: Carolyn Dube

Related topics : using social media

The Role of Social Media in Journalism

Brandon Rittiman from KUSA and Mike Lowe from WGN disagree on the role of social media in journalism.

This year's Walter Cronkite Awards for Excellence in Television Political Journalism honored 8 stations/individuals whose work exemplifies the best in broadcast political coverage. Since 2000, the award has recognized coverage that helps viewers understand who the candidates are; what the issues and ballot propositions are; how electoral choices will affect their lives; how to assess campaign...

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From: USC Annenberg

Related topics : journalism and social media

Social Media and Political Campaigning

Hi everyone! For my journalism project, I created a video discussing social media's influence on U.S. political campaigns. This is my first video using Movie Maker, so don't judge too hard. I am majoring in public relations, not multimedia. Enjoy!

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From: r gogal

Related topics : political social media / social media campaign

The Wall Street Journal's Strategy For Mobile Messaging Apps

Carla Zanoni (Executive Emerging Media Editor, Wall Street Journal) expects social media to continue to shift towards messaging apps and intimate, one-on-one communications between brands and their audience.

Carla says her team at WSJ are figuring out how to define the new voice and connect in innovative ways through these apps and platforms that will constantly evolve.

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From: SocialMediaWeek

Related topics : emerging social media apps / emerging social media platforms

Media Savvy: Do we still need press releases in the social media age?

Five communications specialists debate whether press releases are still relevant in the social media age.

They are:

On the Panel:

* Victoria Ho, Asia Editor, Mashable

* Andrew Pickup, Senior Director, Communications, Microsoft Asia

* Alan Soon, Founder & CEO / The Splice Newsroom, Co-Founder / Online News Association Singapore

* Lau Joon-Nie, Assistant Director, Newsplex Asia & Lecturer for Journalism & Publishing, Wee Kim Wee School of Communication & Information at Nanyang Technological...

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From: Hong Bao Media

Related topics : social media press release / social media marketing news / social media specialist / social media content / social media report

The journalism of terror: how do we bear witness when everybody is a witness?

In the new reality of terrorism and propaganda on social media, the value of journalism as a means of separating news from noise has never been more vital. With militant groups using social media as a means of propaganda, there are new pressures and ethical challenges for traditional newsrooms. How do journalists engage with the kind of horrific video emerging from groups such as ISIS? How do report on acts of real-time terror such as the Charlie Hebdo massacre? When anyone can witness...

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From: International Journalism Festival

Related topics : traditional news media and social media / using social media / research social media / social media engagement / social media report