Selected videos for topic: marketing communications and media management
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TRENDS Live Social Media Breakfast
Association TRENDS Live Breakfast on Social Media, July 24, 2015, at the University Club, Washington. Michael Butera, CEO of the National Assocation of Music Education, asked the panel about the ROI of social media. Panel moderator was Maddie Grant, CAE, who consults through Culture That Works. She is a past TRENDS Young & Aspiring Association Professional. Panelists include Meico Whitlock, Associate Director, Communications, National Alliance of State & Territorial AIDS Directors; Kelli...
From: Association TRENDS
Related topics : social media marketing trends 2015 / social media in education / manage social media
2012 Digital Media Sumit Case Study Summaries: Highlighting the Importance of DPb
Moderator: Francois de Gaspe Beaubien, Chairman and Chief Coaching Officer, Zoom Media & Marketing
Panel:
Kirti Srikant, AVP, Director of Brand Marketing & Advertising, Oppenheimer Funds
Jan Mulkey, Contact Planning Manager, Hallmark
Patti Foley, Director Marketing Communications and Merchandising, Jack in the Box
Maureen McCloskey, Group Director, Account Services, Kinetic Worldwide
From: Digital Place Based Ad Association
Related topics : marketing communications media planning
8. Integration - MediaCom's The Insider: The Impact and Influence of Social Media
How can media agencies help make all marketing social? Facebook's Carolyn Everson talks to MediaCom
With Carolyn Everson, Vice President, Global Marketing Solutions at Facebook; Sara Devine, Manager Digital Media Integration, VW Marketing Volkswagen of America, Inc.; and Sloan Broderick, Director of Innovation, MediaCom Interaction USA.
Moderated by Michael Kassan, Chairman and CEO, MediaLink LLC.
This conversation was filmed as part of MediaCom's The Insider series, a quarterly...
From: MediaComGlobal
Related topics : latest trends in social media marketing / social media help
Webcast: Who's on First - Managing Enterprise Social Media Risk
Who's responsible for social media risk management in your organization? If your enterprise is like most, answering this question can be a real challenge.
Social media has quickly proven to be a tremendous resource for marketing, human resources, support, and many other business functions. However, that same communications tool can also introduce a significant amount of risk to an organization - risk to corporate compliance, from security threats, employee error and abuse, and much...
From: Nexgate
Related topics : social media management tools / manage social media / social media marketing questions / social media marketing tools / marketing through social media
MediaVantage: Media Monitoring Solution from PR Newswire
MediaVantage from PR Newswire is a secure web application that delivers real-time media monitoring and provides the tools and intelligence you need to paint a complete picture of your PR success.
The powerful MediaVantage search engine pulls traditional media coverage and social media mentions relevant to your work into a single database, so you can extract valuable information about your coverage with speed and ease.
With MediaVantage, public relations and marketing communications...
From: PR Newswire
Related topics : search engine marketing social media / social media monitoring tools / social media monitoring companies / social media management services
Crisis management in a social media landscape
Red Alert: Crisis management in a social media landscape
Your organization faces more crises today than it did last year as a result of social media. This webinar presents a practical approach to dealing with them for communicators and business executives.
What will you learn?
• How social media has changed the nature of crises organizations face
• How to monitor for crises before they get out of control
• A workflow to evaluate your response to a crisis
• Tips about how to...
From: Morgan McLintic
Related topics : social media and business marketing webinar / manage social media / free social media training / reputation on social media / social media today
HumberLaunch brings social media experts to Lakeshore Campus
HumberLaunch invited entrepreneurs, students, and faculty to discover how to effectively use social media for personal and business applications.
The two panels included:
Tonia Hammer- Molson Coors Social Media Manager
Cher Jones -- Social Media Trainer and Founder of Socially Active
Alanna Glicksman- Social Media and Digital for MasterCard Canada
Tyrone Warner- Interactive Associate Producer for CBC
Julie Tyios- Social Media Lead for Ford Canada
Shannon...
From: Humber College
Related topics : manage social media / social media canada / business using social media / social media expert / social media social
Social Media Week Panel Discussion: Is content marketing the future of recruitment?
What does content marketing mean for recruitment and does it have a big role to play in attracting and retaining the right talent. Employees are a company's biggest asset, so getting recruitment right is key. Our panel took some time out during Social Media Week to discuss.
Panel members included:
Graeme Wright, Strategy Director at Havas People (Chair of our panel)
Chris Le’cand-Harwood, Head of Social Media at Havas People
Chris Hughes, Head of Resourcing at the National Offender...
From: Havas People
Related topics : social media marketing strategies / social media for recruitment companies / social media content / social media management company / manage social media
SALA 8 22 006 Driving social media adoption in the enterprise, IBM case study
By Delphine Remy-Boutang, WW Digital, Social Media Marketing Manager, IBM.
Reflecting on the global impact of social media and its role as a catalyst in driving cultural, political, economic and social change, this session will focus on Empowering Change through Collaboration. As the largest consumer of social technologies, IBM is a role model and case study for the transformation into a social business, on all fronts - technology, policy and practice, this presentation will showcase IBM...
From: OMExpo
Related topics : b to b social media case study / social media impact on marketing / social media marketing services / marketing through social media / social media management services
Work is fun at Social Wavelength. Come, join our team..
Social Wavelength is a leading Social Media agency, based in Mumbai, India. Established in 2009, in a short span of two years, the company has grown well, and currently (June 2011) manages Social Media for more than 60 brands, on retainer basis. The agency handles outbound Social Media communications for brands, as well as detailed social media monitoring for purposes like Online Reputation Management, CRM, market research, etc. also, for brands.
Social Wavelength has expanded its team...
From: Social Wavelength
Related topics : social media brand management / social media online reputation management / social media brand monitoring / social media monitoring for market research / social media management company india