Selected videos for topic: marketing communications and media management
→ 104 Videos
Check also 343 Articles for this topic
Social Media Optimization: SMO Course contents
Learn SMO, we teach you how to increase brand awareness & long term sales using social media platform. Social media marketing refers to the process of gaining traffic or attention through social media sites. This module will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks including Facebook, Twitter, linkedIn an Google+.
From: Digital Marketing Training Institute
Related topics : social media platforms for marketing / using social media marketing / social media network marketing / social media marketing plan / social media optimization sites
Embracing Social Media in Education
MKTG225 and MKTG250D are two marketing courses offered at the American University of Beirut and taught by Ms. Leila Khauli Hanna @leilakhauli with MKTG250D co-taught by Prof. Nelson King @k2kaloha. Two years ago Ms. Hanna decided to embrace Social Media to engage students more in her courses, and to crowdsource content. Ms. Hanna introduced Twitter "hashtags" for each course that would be used by current, ex-students, and anyone in the community interested in the course topics. This resulted in...
From: Jad Rahme
Related topics : marketing communications social media / digital media marketing courses / social media courses / manage social media
Jon Iwata - Social Media as an Internal Tool
Jon Iwata, SVP Marketing & Communications at IBM discusses the use of social media as an internal tool and how to manage the lack of control.
From: pulsepointgroup
Related topics : internal social media tools / social media marketing tool / social media management tools / manage social media
BMGT 411: Module 5, Developing and Integrated Marketing Communication Program
In this module, we will discuss the 5M methodology for developing an integrated marketing communication program.
1. Mission: What is the mission of the program? What are the marketing objectives?
2. Money: What strategy will you use to set the marketing budget? Considerations should include your products place in the product life cycle (plc)
3. Message: This comes down to: What to say (Message Strategy), how to say it (Creative Strategy) and who should say it (Message Source). A...
From: chris lovett
Related topics : marketing communications media mix
Executive Master in Digital Marketing and Communication - Danny Devriendt
More information on http://solvay.edu/digital-marketing
Danny Devriendt, Managing Director of Mediabrands Publishing
Module 6: From Promotion to Education
Course resume
Storytelling in our digital world
Enhance your digital presence with the power of storytelling
This course will answer the following questions, and more:
• How can a horse’s arse reprogram a brain? And why has this image become a cornerstone in the history of storytelling?
• How does storytelling fundamentally change...
From: Solvay Brussels School
Related topics : master in digital & social media marketing
Regional Marketing Manager, Fera, shares her passion for the industry
Fera has worked in Media and Communications since 2007, for the Asian Food Channel and Mediacorp. As the Regional Marketing Manager at Xaxis, Fera is responsible for all regional marketing, events, corporate communications and PR activities as well as support in all markets within the Asia Pacific region. .
Xaxis is a global digital media platform that programatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique...
From: GroupMAPACTalentHub
Related topics : marketing communications and media management
Unlock Unstructured Social Media Data in Marketing
Social media have created a reverberating "echoverse" for brand communication, forming complex feedback loops between the "universe" of corporate communications, news media, and user-generated social media. Prof. William Rand will talk about using computational linguistics techniques to analyze longitudinal unstructured data to understand these feedback loops. He will also talk about building agent-based decision support systems for word-of-mouth programs. It will be online and you can watch...
From: Hui Lin
Related topics : marketing communications social media / using social media for marketing research / social media marketing news / marketing through social media / social media brand management
Social Media Day Pune 2015 : Rucha Bapat Interview
Rucha Bapat was a speaker at the 2nd SMDAYPUNE organised by SocialChamps Media Pvt. Ltd. We took an opportunity to interview him and know his views about the market trends and growing use of Social Media.
Rucha is a MBA graduate in Sales and Marketing, currently working as the Marketing Manager for the Institute of Digital Marketing. In her previous role she was working with Procter and Gamble India Ltd. (“P&G”) as a Key Account Manager for their direct to consumer vertical. She has...
From: Campus Times Pune
Related topics : social media marketing current events / current trends in social media marketing / social media marketing training in india
Gerry McCusker | Online Reputation Management
Gerry McCusker is an expert in Online media, PR /marketing communications and training consultancy helping brands, organisations and individuals monitor and maximise their online presence.
For more info on Gerry McCusker please visit http://www.saxton.com.au/gerry-mccusker
From: Saxton Speakers Bureau
Related topics : online reputation management expert / online brand reputation monitoring and management / online reputation management training / online reputation management consultants / online reputation management for individuals
Social by Committee: Driving Social Media Success Across Campus
Mastering social media strategy and tactics can be overwhelming and just plain hard. But with new platforms and evolving student and alumni expectations of engagement, it is critical that institutions work across schools and departments to achieve brand standards, effective engagement and escalation plans, and develop coordinated cohesive messaging. Join Noelle Seybert, Social Media Manager at Pepperdine University, to learn how their Integrated Marketing Communications group established a...
From: Dreamforce Video
Related topics : integrated marketing communications social media / social media marketing strategy for schools / social media branding strategy / marketing through social media / social media integration