Selected videos for topic: marketing communications and media management
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The UWI St. Augustine Experience - Atiba Cudjoe
Atiba Cudjoe is a current student of the UWI pursuing a major in Economics and minor in Management Studies. He graduated from the Cowen Hamilton Secondary School in south Trinidad where he was head prefect and an all rounded student taking part in Drama, Music, Football among other activities.
He is employed as a Student Assistant at the UWI Marketing and Communications Office, where he has gained valuable knowledge and experience in New Media, e-marketing and event management. Atiba also...
From: uwistaugustine
Related topics : marketing communications new media
Pharmaceutical Marketing: The New Rules of a Multichannel Marketing Strategy at Digipharm Europe
Strategy for pharmaceutical marketing and communications professionals- presentations and video content from our events covering, digital, mobile and social media marketing for pharma.
Digipharm Europe: Discussing the challenges and strategies used to enhance online communications, customer relationships, strengthen brand awareness and improve profitability in digital marketing for pharmaceutical/biotech.
Presentation:The New Rules of a Multichannel Marketing Strategy
• A new reality:...
From: dgpharm
Related topics : new media marketing strategies / social media marketing strategies / social media online marketing
Social Media in Insurance Webinar | Marketforce & Accenture
Examining the uses and impact of social media across the entire insurance value chain, from product development and marketing campaigns to customer communication and claims management, as well as the application of social media internally and for recruitment purposes. The expert panel:
* David Williams, MD Claims & Underwriting, AXA
* Hannah Squirrel, Marketing & eCommerce Director, Bennetts
* Nick Smith, Global MD Marketing Transformation Practice, Accenture
Watch more on-demand industry...
From: Marketforce Business Media Ltd
Related topics : using social media for recruitment / webinar on social media marketing / manage social media
Onstream: Managing Communication Challenges
WEBINAR OVERVIEW:
Every big event comes with its own set of challenges, and this year’s Olympics in Rio de Janeiro is no exception with the region’s current Zika virus concerns. So when your brand is faced with an issue—even one not as big as an international health crisis—how do you handle it?
Join Finsbury’s Peter Land and Cision’s James Rubec for a free webinar to learn what communication tactics you need to master to effectively manage a big event.
LEARN HOW TO...
-Prepare...
From: Onstream Media
Related topics : marketing communications and media management / masters in social marketing canada
Integrated Marketing Communication Conference
South Africa's leading online voices and communication visions shall collaborate to present energetic branding strategies and forecasted trends to local marketing directors, managers and ambassadors, presented through a matchless agenda which motivates lateral thought amongst all partakers. The specialist media mavericks shall educate and entertain, while explaining varied forms of adapting emerging strategies to specific marketing communication plans.
From: livingyourbrand
Related topics : integrated marketing communications media
13. Procurement - MediaCom's The Insider: The Impact and Influence of Social Media
Does procurement play a role in social media? Volkswagen's Sara Devine talks to MediaCom
With Carolyn Everson, Vice President, Global Marketing Solutions at Facebook; Sara Devine, Manager Digital Media Integration, VW Marketing Volkswagen of America, Inc.; and Sloan Broderick, Director of Innovation, MediaCom Interaction USA.
Moderated by Michael Kassan, Chairman and CEO, MediaLink LLC.
This conversation was filmed as part of MediaCom's The Insider series, a quarterly communications...
From: MediaComGlobal
Related topics : latest trends in social media marketing / marketing through social media / best social media website integration / digital media marketing
HOME #23 - The Role of Social Media in Public Relations and Communications
Part 1 of an interview with Shel Holtz, principal of Holtz Communication & Technology and author of the book "Tactical Transparency," Chris Boyer discusses with Shel the challenges and opportunities that social media and web 2.0 tools has created for hospital communications, the difference between marketing and communications, and the impact of real-time tools like Twitter on managing public relations. For more information, visit http://www.christopherboyer.com
From: HospOnlineMktgEdu
Related topics : social media public relations / marketing communications social media / social media management tools
3.1.10 What the Public Believes: New Trends in Corporate Reputation Management
Speakers:
Paul Bergevin, VP, Sales and Marketing Group & General Manager, Global Communications Group, Intel Corporation
Peter Diamandis, President, Chairman & CEO, X PRIZE Foundation
Richard Edelman, President & CEO, Edelman Public Relations
Frank Shaw, Corporate VP of Corporate Communications, Microsoft
Moderator:
John Byrne, CEO, C-Change Media
Corporations are in the combat zone, struggling to build back trust among all of their stakeholders in the midst of the global economic...
From: ChurchillClub
Related topics : corporate reputation management strategy / corporate reputation management / marketing communications and media management
14. Facebook Advertising spend - MediaCom's The Insider: The Impact and Influence of Social Media
Is ad spend the best way to drive social media community growth? Hear from MediaCom, Facebook and Volkswagen.
With Carolyn Everson, Vice President, Global Marketing Solutions at Facebook; Sara Devine, Manager Digital Media Integration, VW Marketing Volkswagen of America, Inc.; and Sloan Broderick, Director of Innovation, MediaCom Interaction USA.
Moderated by Michael Kassan, Chairman and CEO, MediaLink LLC.
This conversation was filmed as part of MediaCom's The Insider series, a...
From: MediaComGlobal
Related topics : social media ad spend / latest trends in social media marketing / social media marketing websites / marketing through social media
18. Facebook's plans for 2012 - MediaCom's The Insider: The Impact and Influence of Social Media
What are Facebook's plans for 2012? Facebook's Carolyn Everson talks to MediaCom.
With Carolyn Everson, Vice President, Global Marketing Solutions at Facebook; Sara Devine, Manager Digital Media Integration, VW Marketing Volkswagen of America, Inc.; and Sloan Broderick, Director of Innovation, MediaCom Interaction USA.
Moderated by Michael Kassan, Chairman and CEO, MediaLink LLC.
This conversation was filmed as part of MediaCom's The Insider series, a quarterly communications...
From: MediaComGlobal
Related topics : latest trends in social media marketing / social media advertising trends / digital media marketing plan / social media marketing plan