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Michael Serazio is an assistant professor in the Department of Communication whose research and teaching interests include popular culture, advertising, politics, and new media. His first book, Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013), investigates the integration of brands into entertainment content, social patterns, and digital platforms. It received the Susanne K. Langer Award for Outstanding Scholarship in the Ecology of Symbolic Form from the Media Ecology...

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From: Boston College Libraries

Related topics : marketing communications new media / integrated marketing communications social media

Interview with Heidi Myers, Meltwater Marketing Director, Europe Middle East & Africa

Meltwater is running a workshop on Social Media Listening for Business. But marketing isn’t the only department that can utilize social media listening. Your entire business organization can use social media to make educated business decisions.

This workshop: Social Media Listening for Smarter Business will share tips and tricks on how to use Social Media to:

•         Find the online conversations that matter most

•         Use social media monitoring to inform efforts across the...

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From: Matthew le Cordeur

Related topics : business using social media / organizations using social media marketing / using social media for pr / social media listening / monitoring social media conversations

2015 B2B Video Content Marketing Survey Results

The Web Video Marketing Council, in partnership with ReelSEO and Flimp Media, has released its fourth-annual Online Video Marketing Survey Trends Results.

The report provides valuable trends data and insights into how B2B companies are using online video for sales and marketing, including branding, lead generation, social media, mobile marketing, email marketing, search marketing and paid online advertising.

Some of the other topics covered in the report are the number of videos produced,...

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From: Flimp Media Boston

Related topics : social media online marketing / social media marketing companies

FREE Social Media Marketing Platform

Get access to our FREE Social Media Marketing Platform here: http://social.creativemarketingconsulting.com/login

You'll get access to one of a kind Social Media Platform to communicate effectively with your social media audience.

You'll be able to track social media performance, schedule content, research content, Graphic Creations.

Connect with Facebook, Twitter, LinkedIn, Pinterest and Youtube.

FREE Social Media Training Included on our platform.

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From: Creative Marketing Consulting

Related topics : free social media platform / social media for market research / marketing through social media / social media content / social media social

Social Media And Non Profits: LiveStrong Case Study

http://www.bizgrowthnews.com In August 2009 the LiveStrong Global Cancer Summit took place in Dublin, Ireland.

Many non profit organisations are considering how to use social media as part of their marketing and communication plans. In this conversation, Krishna De speaks to Brook McMillan Online Community Evangelist for LiveStrong.org about how they use social media from Facebook to Twitter, from blogs to YouTube, from Flickr to Ustream.tv.

For additional support and resources about...

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From: Krishna De

Related topics : social media marketing non profit / social media marketing plan / social media online marketing / marketing through social media / blogs and social media

Bachelor of Public Relations at Humber

The Bachelor of Public Relations is a comprehensive degree program that prepares students to manage public relations (PR) in all sectors: corporate, non-profit, government and agency. It prepares students to plan, manage and implement a broad range of public relations programs including brand management and marketing communications, employee and executive communications, media relations, investor relations, public affairs, change management, international PR, communicating corporate social...

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From: Humber College

Related topics : social media public relations / social marketing public relations / marketing communications and media management / social media brand management / social media marketing agency program

NEW Social Media Marketing Class for Real Estate

Starting on October 23rd, we offer a Real Estate Social Media Marketing class taught by Taylor, Communication Specialist and Michelle, Senior Technology Specialist.

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From: MIRealSourceMedia

Related topics : social media marketing class

How to Use Social Media Marketing for Business

Social media has completely changed the marketing and advertising industry by making it possible to implement relatively inexpensive marketing campaigns.

The power of social media is in its ability to build relationships and awareness quickly. It can engage communities through sharing of desirable content and quickly expand your digital footprint.

The key to all effective communications is fully engaging with your audience, learn more:...

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From: Seattle Web Search

Related topics : social media marketing small business / using social media marketing / social media marketing campaign / social media for small business / social media branding for business

What Is a Magazine Media Kit? : Marketing & Advertising

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A magazine media kit is a very specific collection of information with a very important purpose. Learn about a magazine media kit with help from a business communication coach and trainer in this free video clip.

Expert: Di-Anne Di Re

Bio: Di-Anne Di Re, founder of Media Resources Enterprise, is a business communication coach and trainer, a Public Relations,...

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From: ehowfinance

Related topics : marketing communications social media / social media marketing services / using social media marketing

Topic 10 Recap: Social Media in Marketing Communications

How can you engage consumers to share your brand message? Storytelling is one way companies engage customers and use social media to share marketing and promotional messages.

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From: Melissa Bublitz

Related topics : social media marketing messages / social media marketing companies / social media engagement / social media branding