Unlock Unstructured Social Media Data in Marketing

Social media have created a reverberating "echoverse" for brand communication, forming complex feedback loops between the "universe" of corporate communications, news media, and user-generated social media. Prof. William Rand will talk about using computational linguistics techniques to analyze longitudinal unstructured data to understand these feedback loops. He will also talk about building agent-based decision support systems for word-of-mouth programs. It will be online and you can watch...

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From: Hui Lin

Related topics : marketing communications social media / using social media for marketing research / social media marketing news / marketing through social media / social media brand management

Executive Master in Digital Marketing and Communication - Danny Devriendt

More information on http://solvay.edu/digital-marketing

Danny Devriendt, Managing Director of Mediabrands Publishing

Module 6: From Promotion to Education

Course resume

Storytelling in our digital world

Enhance your digital presence with the power of storytelling

This course will answer the following questions, and more:

• How can a horse’s arse reprogram a brain? And why has this image become a cornerstone in the history of storytelling?

• How does storytelling fundamentally change...

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From: Solvay Brussels School

Related topics : master in digital & social media marketing

How to earn Social Media Marketing 010 Developing communication guidelines

Learn dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of the social marketing with third-party add-ons.

Lynda - Social...

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From: sm shishir

Related topics : social media marketing twitter / using social media marketing / marketing through social media / social media basics

Online Marketing System for Hair Salon - Star Social Media

Internet Marketing for Hair Salon and Local Business - Star Social Media

Social Media Marketing and advertising for Salons #1: Post Content material That will Intrigue Your Target Consumer

Social media posts should entice your consumers to crave more interaction and communication. Your content material must be engaging and interesting to those who're going to read it and should give them with some new supply of details.

Post information, info or photographs that your target audience would

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From: Lois Bailey

Related topics : social media internet marketing / marketing through social media / social media in business / social media advertising / social media content

MS in Social Media and Mobile Marketing

The increased traction of social media and mobile technology among consumers is driving today's and tomorrow's marketing strategies. Perfect for professionals with a liberal arts or communications background looking to make their mark in the business arena, you can complete the program in as little as one year of full-time study. For more information about the MS in Social Media and Mobile Marketing, visit www.pace.edu/lubin/ms-in-social-media-mobile-marketing.

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From: Pace University

Related topics : social media marketing strategies / marketing through social media / social media today / social media strategy

Masters Seminar in Marketing: Brandon Chicotsky

To arrange a guest lecture, contact Brandon at brandon@chicotsky.com (email).

More about Brandon at http://BChicotsky.com

This video features a preview of the two hour guest lecture from a Masters seminar in Marketing in the Department of Strategic Communication, Marketing and Media Management at New York University.

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From: Brandon Chicotsky

Related topics : marketing communications and media management

SMART Program - The Cost Effective Social Media Solution

Video produced by Nettel Media Inc. for Sydcam Marketing Communications. The SMART Program is a social media management program that provides support and solutions to small and medium size business. A cost effective program that allows clients to make the best out of Facebook, Twitter, LinkedIn, etc.

Concept/Script - Erick Nettel

Producer - Karene Nettel

Director - Erick Nettel

DOP - Joe Hoffman

Set Assistant - Mark Terret

Locations and Props - Ian Turner

Editing - Nettel Media

Cinema 4D...

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From: Erick Nettel

Related topics : social media marketing program / social media solutions / manage social media

Advertising in a Social Media World

The tools to connect with customers and empower them to act as brand ambassadors are at your fingertips, and more cost-effective than ever. However, in this Web 2.0 world there exists a minefield of legal risks that firms must navigate. What steps can you take to help ensure that your social media marketing campaigns reach your audience while avoiding liability?

Hear from legal and industry experts as they answer this question through an exploration of the following topics:

Privacy...

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From: Stikeman Elliott

Related topics : social media marketing campaign gone wrong / social media advertising effectiveness / social media marketing tools / social media management tools / social media promotion tools

Social Media Marketing Certificate

This ten-week program will fully develop your hands-on marketing skills, with deliverables to include an updated marketing strategy, integration of all communications, in-depth discussion and implementation of social media and how it can enhance your market position. By gaining a full understanding of social media marketing, you will be able to better assess and engage your customers, stakeholders, and employees.

Registration Details:

Tuesday, September 18th, 2012 to Tuesday, November 20th,...

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From: MDCUOIT

Related topics : integrated marketing communications social media / marketing through social media

ICF Technology Solutions: Social Media Monitoring and Analysis

ICF International helps clients apply social networking and new media strategies to engage audiences and promote two-way communication. ICF's social media research model tracks and analyzes public interest, opinions, and emerging trends so clients know what messaging works. To learn more about ICF's social media monitoring and analysis, visit http://www.icfi.com/services/strategic-communications-and-marketing/social-networking-and-new-media.

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From: ICF

Related topics : social media network marketing services / social media monitoring for market research / new trends in social media marketing / social media audience engagement / social media promotion strategy