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KSBL Executive Education Programme 'Strategic Marketing Management' by Dr. Saim Kashmiri
Dr. Saim Kashmiri, University of Texas at Austin & Visiting Faculty KSBL, discusses the KSBL Executive Education Programme 'Strategic Marketing Management' and articulates the importance of social media for businesses. The purpose of the programme was to help devise better marketing strategies, focusing on classic marketing strategy frameworks followed by hands-on training to participants in analyzing marketing data using various software products and models.
Considering the changing...
From: ksblpakistan
Related topics : social media marketing strategies / social media online marketing
ISV SpeakEasy July 2014 - Making Social work for ISVs
OFFIS PRESENTS - Making Social Marketing work for your business to achieve real business goals. A panel of experts discuss the good, the bad and the ugly of community engagement.
Chy Chuawiwat: CEO
Renee Brack: MC
Dennis Graham: Digital Marketing Manager
Jonathan Crossfield: Content Marketing Consultant
Beth Halon: Social Media Communications Consultant
James Norquay: Consulting Director Prosperity Media
Building B2B community engagement to achieve real business goals. It's not about...
From: Offis Multi-Cloud Services
Related topics : social media marketing consulting / social media consultant / marketing through social media / social media business / social media content
Using Social Media in a Public Relations Campaign at SES Toronto 2010
Lisa Buyer, The Buyer Group, interviews Neil Johnson, High Road Communications, about the use of social media in a PR campaign. Neil discusses one such example, Canada's mobile company, Telus, and their business solutions group, uses their editorial calendar through social to create more content and links around their news. Neil goes on to give some tips about how to create an editorial calendar that integrates social media tools. All marketing and communications disciplines have a role to play...
From: SES Events
Related topics : integrated marketing communications social media / using social media marketing / using social media for pr / social media marketing campaign examples / social media marketing companies
Social Media: Effective Strategies to promote your brand, by HEC prof. Kristine De Valck
Nowadays, most companies use social media for communication and marketing strategies. Whilst the social media phenomenon continues around us, Kristine de Valck, HEC Paris Associate Professor in marketing emphasizes the importance in understanding the particular culture of the various platforms (Twitter, Facebook, Pinterest, Reddit and the like) to be able to choose which ones are most suitable for your objectives.
In this video, she develops how companies can engage communities via social media...
From: HEC Paris
Related topics : companies that use social media marketing effectively / social media promotion strategy / social media platforms for marketing / marketing through social media
Óscar Alonso,T2O Media,teacher. Master in Digital Marketing,Communications,E-Business Management
Óscar Alonso, a teacher at the Master in Marketing, Communications & E-Business Management offered by the IED Madrid, tells us about the importance of the internationalisation of digital businesses. During this interview, he reveals the keys to move from a local to a global market, and how to expand the sphere of action and interaction in the different markets. With regards to this, he explains his first-hand experience of the success of his company T2O...
From: IED Madrid
Related topics : marketing communications and media management
Is Social Media #TheFutureOfMarketing
iSocial UK is a social media agency born in the West-End of London, with our HQ now based in Europe’s most exclusive postcode, W1J, Mayfair.
We specialise in social media management, utilising other digital marketing communications to assist with the successful implementation of our social media strategies in the form of content marketing, email marketing, blogging, Google Adwords, SMS marketing and anything digital we can get our hands on.
Launched in 2013, we are founded upon our core...
From: iSocial UK
Related topics : social media marketing agency uk / social media marketing strategy / digital media marketing strategy / social media brand management / social media branding strategy
Pharmaceutical Marketing: Social media monitoring at Digipharm Europe Conference
Strategy for pharmaceutical marketing and communications professionals- presentations and video content from our events covering, digital, mobile and social media marketing for pharma.
Digipharm Europe: Discussing the challenges and strategies used to enhance online communications, customer relationships, strengthen brand awareness and improve profitability in digital marketing for pharmaceutical/biotech.
Monitoring the conversations of key influencers
• Monitoring as an early warning...
From: dgpharm
Related topics : social media marketing conference europe / digital media marketing strategy / social media online marketing / monitoring social media conversations / social media branding strategy
Digital media & Pharma Marketing objectives
The Digital age is forcing Healthcare Marketers to think beyond the traditional marketing ploys and to bridge the gap between patients, doctors and pharma & healthcare companies by integrating Digital Technology & Social Media. Conscious of rules and regulations but aware about the power of digital communication, pharma marketing is slowly adopting the digital culture.
This is the 3rd video from the series of videos taken for Digisights 2015 - India's 1st Digital Marketing Conference for...
From: Mediamedic Comm
Related topics : digital media marketing / integrated marketing communications social media
Social Media ROI Reform--Measuring the Success of your Hospital's Social Media Efforts
Chris Boyer -- Director, Digital Marketing & Communications at Inova
From: NYHealthBusiness
Related topics : measuring social media success / social media measurement
New Media & Marketing Hybrids in Healthcare: Part 4
This presentation was part of a series of webinars held by speakers of the upcoming Health Care New Marketing Conference. The conference will be held June 15-16th, 2009 and will focus on the strategic applications of new media for executives in the health care industry.
For more details, visit http://www.q1productions.com/healthcarenewmedia
Today's healthcare climate requires a new breed of marketer -- one with the skills to utilize new media as well as traditional marketing and...
From: Q1 Productions
Related topics : healthcare new media marketing