Selected videos for topic: marketing communications social media
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Talking Biotech 064 -- Communicating Effectively with Critics
When we discuss new technology with the public, there is inevitable fear and push back with at least a fraction of those we are trying to reach. How we address this is critical in our own credibility. Jay Baer is an author and consultant in customer service and marketing. He has written the book Hug Your Haters, a book that outlines the value of criticism and the proper ways to address it. These concepts are especially important in the days of social media. These tips from marketing...
From: Kevin Folta
Related topics : marketing communications social media
Turdy Brown Trousers - Challenging Business Convention In A Social World - Scot McKee
Turdy Brown Trousers.
Challenging Business Convention In A Social World
Keynote presentation given by Scot McKee, Managing Director, Birddog at the 'Accelerate' B2B Marketing Conference 2011.
McKee explains how conservative and traditional B2B brand communications are failing, while the opportunities for digital marketing and social media development are huge. The original presentation included a live demonstration of Twitter audience engagement for business. The results of the...
From: BirddogB2B
Related topics : social media marketing business opportunity / social media branding for business
Marketing to Women in the Digital Age - Renee Fraser - Fraser Communications
Renee Fraser is a social psychologist who has grown Fraser Communications into one of the top independent advertising agencies in Los Angeles. The integrated firm has a focus on using digital and social media to engage customers and create deeper relationships. In the automotive industry, Fraser Communications has nine years of experience working with Toyota in Parts and Service marketing. In 2014, Fraser Communications created The Lexus Difference which focused on enhancing the guest...
From: San Francisco Toyota Region
Related topics : integrated marketing communications social media / social media marketing agency los angeles
Paladin Advice Series | Social Media Manager
Dan manages his brand's social media presence across various platforms. He loves interacting with the world on social and bringing a face and personality to his company's brand.
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We want to help you. At Paladin, our recruiters use their real-world experience in the creative, marketing, communications and digital fields to connect talent to opportunities.
We view recruiting as a creative...
From: Paladin Staffing
Related topics : social media brand management / social media management company / manage social media / brands using social media / social media branding
Why Executives Fail in Their Job Search
SmartBrief on Social Media
BtoB Research
Sales & Marketing Alert
Countless senior level executives face an extraordinary challenge in trying to secure a new opportunity. They have had exceptional careers but now discover the search is not producing results. One of the major factors is that executives have not remained current and contemporary in a business envirnonment that is changing at warp speed. Execs must adapt to social media, new communication tools, new software...
From: Don Straits
Related topics : new social media tools / social media job search / social media software tools
5 Traits of Effective Marketing Messages
Need your audience to engage? Take action? Make sure your communications—whether that's media releases, email newsletters, posts on social media, etc—have these 5 traits: speak to your audience's needs/wants/interests, conveys an authentically true message, in a positive tone, and minimalist fashion, that includes a promise or call to action.
From: Boxcar Marketing
Related topics : post social media / marketing communications social media
Chris Brogan Interview - Hotels that Listen in Social Media Generate Business
http://bit.ly/alq1k Chris Brogan was very busy running the show at the 2009 Inbound Marketing Summit in Boston, MA, yet being the cool guy that he is, he took the time to share his own insight with us on how hotels should be using Social Media.
Tom ORourke, founder/president of ORourke Hospitality Marketing caught up with Chris at the Summit, and asked him what he would recommend to a general manager of a hotel who was thinking about using Social Media such as Twitter, but who was unsure how...
From: O'Rourke Hospitality Marketing
Related topics : top hotels using social media / hotel social media reputation management / business using social media / social media listening / social media management services
Marketing Case Insight 12.1: Spotify
We talk to Chug Abramowitz, VP Global Customer Service and Social Media at Spotify, to find out more about the role social media play and how organizations should incorporate it into their communication campaigns.
https://global.oup.com/academic/product/marketing-9780198748533
Spotify’s dream is to make all the world’s music available instantly to everyone.
This video case study corresponds to Chapter 12 of Baines, Fill & Rosengren Marketing 4th Edition.
©Oxford University Press
From: Oxford Academic (Oxford University Press)
Related topics : social role of media / social media marketing services
The Importance of a Crisis Communication Plan: Alison May Public Relations
Today we're talking about the importance of a crisis communications plan. Every business, no matter what the size should have a plan in place. No business is immune. Today's question comes from Kyle Reyes, President and CEO of The Silent Partner Marketing. Kyle asks about what types of things should we plan for. All companies should take a look at their industry and look at what the potential risks are. You can't predict what can happen, but you can prepare. Create a plan, appoint a...
From: Alison May Public Relations
Related topics : social media internal communications / marketing communications media planning / social media marketing plan steps
How Social, Mobile, and Data Will Change the Marketing and Media Worlds
IDC predicted the impact of The Third Platform a few years ago. Today, the effects of the Third Platform, social, mobile, data, and the cloud, are felt across vendors, users, media, and marketers.
To gain insights into how those elements will play out over time, IDG Communications Director Howard Sholkin interviewed Matthew Yorke, CEO, IDG Enterprise, who saw the power of social in 2008...
From: IDG Knowledge Hub
Related topics : social media changed marketing / marketing through social media