Introduction to Marketing: The Marketing Mix | Episode 25

Often referred to as the 4 P's, the marketing mix is a collection of four areas that marketers need to consider when selling products and services. In this video I'll highlight each of those four areas and provide an explanation of some of the different elements that marketers will consider while establishing there own marketing mix.

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From: Alanis Business Academy

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Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial

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In "The Marketing Mix", Darden School of Business alumni in the marketing field give answers to probing questions about hot topics and trends in marketing and about their careers. This episode features Shawn Lawson Cummings, Darden MBA Class of 1991 and Senior Vice President of International Licensing Operations at United Media.

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