BrandConnect:12 New York: Measuring Success In Social Media Marketing

Panel: Measuring Success in Social Media Marketing

Brian Thome, Head of Insights, Marketing Solutions, LinkedIn

John Bell, Global Managing Director, Social@Ogilvy

Mike Volpe, CMO, Hubspot

Paul Marcum, Director, Global Digital Marketing & Programming, GE

Phil Parrotta, Head of Brand, Advertising & Integrated Marketing, Oppenheimer Funds

There are varied ways to measure social media; each company defines its own KPIs and success criteria differently. The common thread, however, is linking...

View more

From: LinkedIn

Related topics : measuring social media success / social media marketing companies / social media measurement / social media management company / social media branding for business

Measuring your Social Media success

In this video you’ll learn about:

• How do you define Social Media success?

• How to measure your Social Media results

• Which free tools you can use to measure your Social Media activity

Presented by Social Media Speaker and Consultant, Philip Calvert.

Resources and links:

Klout

https://klout.com

Twitter analytics

https://analytics.twitter.com/about

Old Mutual Wealth Social Media training...

View more

From: Old Mutual Wealth

Related topics : measuring social media success / social media measurement tools / free social media training / using social media / social media consultant

Measuring Social Media Success -- Your Return on Investment

How do you measure true Social Media Success? It's crucial that businesses measure their Return on Investment (ROI) with their Social Media campaigns. One important component here is the customer lifetime value (how much you can expect to make from each customer over the lifetime of your engagement with that client). Using Social Media for client retention is one of the best uses for the platform.

http://www.leadmd.com/social-media

View more

From: Justin Gray

Related topics : measuring social media success / measuring social media roi / successful social media campaign / social media platforms for business

Measuring Social Media Success

Watch this video from http://www.MoreVisibility.com. There are many tools to help you measure Social Media Success. Some of the tools that are explained by Danielle Leitch include Facebook Insights, Trendrr and Google Analytics. Mastering each tool individually or in conjunction with one another is the best way to monitor and measure your companies social media success.

View more

From: morevisibility

Related topics : measuring social media success / social media monitoring tools / social media monitoring companies / social media help / social media companies

Twitter Conference 140tc Steve Broback: An Interview on Social Media Applications to Measure Success

Steve Broback of Parnassus Group, talks to me about how to measure social media and determine your success for your business.

View more

From: Dr Natalie's Executive Success Firm

Related topics : measuring social media success / social media in business

Social Media Marketing: How do you Measure Social Media ROI?

In this day and age, how do you as a marketer measure Social ROI? What are the key metrics that you need to know? What kind of analytics are important in measuring the success of your social media marketing?

View more

From: PromoJam

Related topics : social media marketing roi / marketing through social media / social media measurement / social media analytics

Social Media Success Beyond ROI; Social Success Across Industries

Measuring social media success poses a challenge to marketers. Those with little social media understanding, but who often hold the purse strings, expect strong ROI metrics. But tying revenue to social activity is no simple feat.  Much like any marketing revenue attribution model, no one tactic can take total ownership of revenue activity.  Within the marketing organization many companies still focus on impressions, reach, followers, likes, and retweets. While those are tangible metrics, and...

View more

From: Marilyn Cox

Related topics : measuring social media success / social media roi metrics / social media marketing companies / social media measurement / marketing through social media

Social Media Monitoring Webinar with Mondelez hosted by Tracx

In this webinar, we discussed:

How their internal teams approach listening with a solid methodology

Which metrics they pay attention to (and which ones they ignore)

How to measure social media success

How did social media react to Oreo’s new product innovation? Find out how their team listened around their latest product innovation, Oreo Thins. Hear directly from Mondelez on how they approach social media listening and how to measure social media success.

View more

From: Tracx

Related topics : measuring social media success / social media listening / internal social media

Social insights: Neal Schaffer [in]terview | Measuring the Success of Social Media

Neal Schaffer. Author, "Maximize Your Social" | Social Media Strategy & Social Business Coach, Consultant, Trainer & Speaker.

Neal came into the LinkedIn studios for a discussion on how social media is transforming businesses. In this video clip Neal explains his insights on "Measuring the Success of Social Media".

Neal Schaffer on LinkedIn - https://www.linkedin.com/in/nealschaffer

http://sales.linkedin.com/ - LinkedIn Sales Navigator

Follow LinkedIn Sales Navigator on our other social...

View more

From: LinkedIn Sales Solutions

Related topics : measuring social media success / social media measurement

Measuring social media success at Cisco

Measuring social media success at Cisco

View more

From: yBC.tv

Related topics : measuring social media success / social media measurement / social media social