Measuring the Impact of Social Media Campaigns

Marketing programs that successfully integrate paid, owned and earned media amplify your impact exponentially. But this media mix also produces unique campaign measurement challenges. Hear from Tom Hoehn, Director, Interactive & Web Marketing at Eastman Kodak on how they measure success in social media.

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From: LinkedIn

Related topics : measuring social media success / social media integration

Measuring Social Media Success

Social media comes with a host of possible metrics: from fans and followers to video views and retweets. But how do you collect, measure and interpret that information intelligently, to gain a real insight into social media's effect on your brand and bottom line? Top B2B technology marketing executives share their personal strategies for gauging social media ROI.

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From: TMinMind

Related topics : measuring social media success / measuring social media roi / social media b2b marketing metrics / social media marketing strategy / social media measurement

Social Media Bootcamp

Our hands-on workshop will teach you how to effectively use social media platforms, craft effective content, increase audience engagement, strategically place ads on social media platforms, and use analytics to measure your social media program's success. www.uta.edu/ded

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From: UT Arlington CED

Related topics : social media audience engagement / social media platforms / social media analytics / social media measurement / social media content

Social Media Metrics and Measurement, Social and SEO

This SEO Pros Helpline Hangout will be titled "Social Metrics and Measurement... Beyond the Obvious!" featuring Justin Parks, Marjorie Steele and Adele Triblier! The guests with hosts Terry Van Horne and Steve Gerenscer will discuss Social media metrics and measurement. The panel will discuss what metrics they monitor and which metrics they use to track success and other Social goodies.

http://www.seopros.org/social-media-metrics-measurement-obvious/

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From: Terry Van Horne

Related topics : monitoring social media metrics / seo social media / social media tracking / using social media / social media social

AMAZING! Social Media Analytics Dashboard

Save time and be a better marketer. Successful social media marketers measure their analytics. http://www.IMonlineDashboard.com

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From: Ryan Twedt

Related topics : measuring social media success / social media analytics / social marketing success / social media dashboard / social media measurement

How are companies measuring the success of their social media efforts?

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From: PoweredSM

Related topics : measuring social media success / social media measurement / social media companies

Avoiding The Pitfalls Of Social Media Marketing

At bigmouthmedia we know that social media marketing brings its own set of challenges. In this video Andrew Girdwood, our Head of Search, discusses the legality or illegality of some social media marketing methods, how to measure the success or failure of social media and whether campaigns can be ported across different verticals or geographies. Filmed May 2008.

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From: bigmouthmedia

Related topics : social media marketing campaign / social media social media

How to Measure Social Media ROI

How to Measure Social Media ROI

Do you spend hours on your social media outreach and have no idea if it’s successful?

Are your clients constantly clamoring for proof that your social campaigns are working?

ROI is the proof in the proverbial pudding that your Social marketing efforts are working. Customers Bosses and Investors need to know if you’re successful… and you do too!

Learn Some of the Most Common and Uncommon Ways of Calculating Social Media ROI

Lets...

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From: Brian Cliette

Related topics : measuring social media roi / social media marketing campaign ideas / social media media

Measuring Social Success

Measuring social media success is not a simple thing to do, depending on what your metrics are. Throw likes and followers out the window, and observe more pertinent points such as brand reputation, sentiment and the buying cycle. Make the connection between social posts and sales to demonstrate value to the c-suite. And don't get bogged down in the social terminology - translate it to the language of your executives.

Joe Pulizzi, Founder of the Content Marketing Institute

Andrew Grill, Global...

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From: Cision North America

Related topics : measuring social media success / social marketing success / social media marketing industry

Measuring social media success at Cisco

Measuring social media success at Cisco

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From: yBC.tv

Related topics : measuring social media success / social media measurement / social media social