Fellow Short Talks: Professor Rob Procter, Warwick University

Bio

Rob Procter is Professor of Social Informatics and deputy head (research) in the department of Computer Science, Warwick University. Previously he has held positions at Manchester and Edinburgh universities. His research interests are strongly inter-disciplinary, and include social media analytics and social data science.

Research

Rob’s current data science-related research includes the use of machine learning to: predict the veracity of content posted in social media and; analyse...

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From: The Alan Turing Institute

Related topics : research social media / social media analytics / universities using social media / social media content

Fellow Short Talks: Professor Rob Procter, University of Warwick

Bio

Rob Procter is Professor of Social Informatics and deputy head (research) in the department of Computer Science, Warwick University. Previously he has held positions at Manchester and Edinburgh universities. His research interests are strongly inter-disciplinary, and include social media analytics and social data science.

Research

Rob’s current data science-related research includes the use of machine learning to: predict the veracity of content posted in social media and; analyse...

View more

From: The Alan Turing Institute

Related topics : research social media / social media analytics / universities using social media / social media content

Linked influence business Social networking training Online small tips using free media resources

Go To: http://tiny.cc/etowl - LinkedIn is the most powerful social networking resource for business professionals. This social media training will help generate more leads, traffic and sales for entrepreneurs, business professionals, and career seekers. Best social marketing course.

Learn How to Expand Your Influence Using LinkedIn

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For More Information Go To: http://tiny.cc/etowl

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From: TheMoneySite

Related topics : social media small business tips / social media network marketing training / free social media marketing online course / social media help

Social Media Marketing Mashup - The Shift in Society's Communication

This video was created to influence small businesses that are not utilizing the great advantages of social media, to do so. It was created by Alex Koenig, Kasai Farris, And Grant Boe. The use of social media is the new way of communication in our evolving world. and this video shoots to show how effective social media marketing can be. This video was created for ENG 191,Fall 2013, St. Cloud State University, taught by Dr. Kilborn.

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From: Alex Koenig

Related topics : advantages of social media marketing for small business / marketing through social media

Where Social Media, PR & Internet Marketing Collide

While in San Jose for the Search Engine Strategies conference, WebmasterWorld CEO Brett Tabke sat down with Lee Odden, CEO at search engine optimization and digital marketing service firm TopRank Online Marketing. Odden shares his insight on effectively utilizing social media Web sites, particularly micro-blogging Web site Twitter, to further business objectives. Tabke points out that Odden currently ranks highest amongst those within the Internet marketing space on social media influence...

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From: searchengineworld

Related topics : internet social media marketing services / social media marketing firm / social media marketing strategy / marketing through social media / digital media marketing strategy

Using Social Media As A Public Relations Tool: Interview With Allie Freeland

Thanks to our Pubcon media sponsor, Brand.com!

As part of our SEJ interview series, Allie Freeland of iAcquire discusses the opportunities available to businesses in using social media as a public relations tool.

Here are some key takeaways from the video:

- In order to get away from the "spray and pray" method of message distribution used in traditional PR, Allie recommends taking advantage of the influencer outreach opportunities provided by social media.

- Allie suggests Twitter as being...

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From: Search Engine Journal

Related topics : social media public relations / social media marketing business opportunity / social media network marketing / social media content

Match Your Social Media Message to Your Audience

"How do you communicate with specific audiences like women or diverse segments of bloggers? How do you find the right people to talk about your company in social media and should you pay them?

Organizations are looking for new ways to engage with customers. Social media strategists Stefania Pomponi Butler and Cat Lincoln from Clever Girls Collective share research and strategies for identifying and reaching your optimal audience segment. They also discuss tactics for matching your message to...

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From: Regalix Inc

Related topics : social media brand building / social media brand management / social media audience engagement / social media branding strategy / social media management company

PBS MediaShift | How Social Media Makes Life Hard for Dictators | PBS

What role did social media and technology play in the revolution in Egypt? MediaShift's Jaron Gilinsky talked to people in Tahrir square, including students, professors and media people to find out about the waning influence of state-run media and the rise of blogs, Facebook and Twitter there.

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From: PBS

Related topics : social role of media

Erik Qualman

Hosted by Brickfish, Erik Qualman, best-selling author of Socialnomics signed copies of his latest book Digital Leader: 5 Simple Keys to Success and Influence at the House of Blues in Chicago January 5, 2012. Brickfish provides services which increase companies' Social Media Engagements and Viral Activities by promoting Brand and Product awareness, thus increasing sales. This is accomplished through a suite of patented applications by Brickfish's Social Media Marketing platform, which reach...

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From: Brickfish

Related topics : social media platforms for marketing / social media marketing companies / social media marketing services / social media companies / promotion social media

A guide to social media analytics for hyperlocal publishers

This tutorial looks at how to use social media analytics to inform your business strategy. Social media strategist Jemima Gibbons offers tips on understanding the following:

Who your audience is

When they're online

What they like to read online

Whether or not your content strategy is working

Who your key influencers are

What your competitors are doing

This video was created as part of Nesta's Destination Local programme. Find out more at www.nesta.org.uk/project/destination-local

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From: Nesta

Related topics : business using social media / social media analytics / social media information / social media tutorial / social media strategist